电子商务信函写作技巧.docx

1、电子商务信函写作技巧电子商务信函写作技巧1.建立业务联系主动跟新买家建立联系Dear Mr. Jones: We understand from your information posted on A that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are

2、a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http:/* which includes our latest product line. Should

3、 any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, 对新买家要求建立业务联系的回复Dear Mr. Jones: We have received your letter of 9th April showing your intere

4、st in our complete product information. Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at Http:/* w

5、hich includes our latest product line. We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. Sincerely,.向老客户介绍公司的最新产品信息Dear Mr. Jones: We have refreshed our online catalog at http:/*, and now it covers the latest new products, which are

6、now available from stock. We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for close inspection. We will keep you

7、 informed on our progress and look forward to hearing from you. Sincerely,John Roberts2.回复查询及报价回复对某个产品的查询Dear Mr. Jones: Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product toaster. Weve enclosed the photo and detailed information of the product for

8、your reference: Product: toasterSpecification: *Package: 1pcs/boxPrice: 10usd/pcsPayment: L/C For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at sight. We look forward to receiving your first order. Sincerely,无法提

9、供对方查询中所要求的产品时Dear Mr. Jones: Thank you for your enquiry of 12 March cate 9 cable. We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand. We would, however, like to take this opportunity to offer the following

10、material as a close substitute: Cate 5, US$_ per meter FOB Shanghai, including your commission 2%. Please visit our catalog at http:/www.*.com for more information on this item. If you find the product acceptable, please email us as soon as possible. Sincerely,Dear Sir or Madam: 查询对方公司的产品We know tha

11、t you are exporters of textile fabrics. We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used. We are volume dealers in textiles and believe there is a promising market in our area for moderately priced

12、goods of this kind mentioned. When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Francisco. Sincerely,几种报盘 (a.)Dear Mr. Jones: We thank yo

13、u for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21. In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any

14、other European Main Ports. Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft. Please note that we have quoted our most favorable price and are unable to entertain any counter offer. As you are aware that there has lately been a large demand for t

15、he above commodities. Such growing demand will likely result in increased prices. However you can secure these prices if you send us an immediate reply. Sincerely, (b.)Dear Mr. Jones: We thank you for your letter dated April 8 inquiring about our leather handbags. As requested, we take pleasure in o

16、ffering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg. Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract. We are manufacturing vario

17、us kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference. We hope some of them meet your taste and needs. If we can be of any further help, please feel free to let us know. Customers inquiries are always meet with our careful attention. Since

18、rely, (c.)Re: SWC SugarDear Sirs, We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product. To comply with your request, we are offering you the following:1. Commodity: Qin

19、gdao Superior White Crystal Sugar.2. Packing: To be packed in new gunny bag of 100kgs. each.3. Quantity: Ten thousand (10000) metric tons.4. Price: US dollars one hundred and five (US$105.00) per metric ton, Fob Qingdao.5. Payment: 100% by irrevocable and confirmed letter of credit to be opened in o

20、ur favor through A1 bank in Qingdao and to be drawn at sight.6. Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct. Please note that we do not have much ready stock on hand. Therefore, it is important that, in order to enable us to

21、effect early shipment, your letter of credit should be opened in time if our price meets with your approval. We are awaiting your reply. Sincerely,还盘作为供应商，当对方压价太低Dear Mr. Jones: We confirm having received your telex No.LT/531 of May 17, asking us to make a 10% reduction in our price for Mens Shirts.

22、 Much to our regret, we are unable to comply with your request because we have given you the lowest possible price. We can assure you that the price quoted reflects the high quality of the products. We still hope to have the opportunity to work with you and any further enquiry will receive our promp

23、t attention. sincerely作为买家，认为对方报价太高Dear Mr. Jones, We acknowledge receipt of both your offer of May 6 and the samples of Mens Shirts, and thank you for these. While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply. We have also to p

24、oint out that the Mens Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted. Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%. As our order would be worth aroun

25、d US$50,000, you may think it worthwhile to make a concession. We are looking forward to your reply, Sincerely,关于信用证要求对方开立信用证Dear Mr. Jones: With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approac

26、hing but up to the present we have not received the covering L/C. Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time. In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms

27、 of the contract. We look forward to receiving your favorable response at an early date. Sincerely,因对方未能如期开立信用证而交涉Dear Mr. Jones: With reference to our Sales Confirmation No.825 dated August 10, 2002, we regret to say that your letter of credit has not yet reached us up to the time of writing. This

28、has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation. You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of cont

29、ract. If you refer to our Sales Confirmation, you will see the clause reading:The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further notice. The goods you ordered have been ready for quite

30、some time and the demand of late has been so great that we find it hard to keep them for you any longer. However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 2002. If we again fail to receive your L/C in tim

31、e, we shall cancel our Sales Confirmation and ask you to refund to us the storage charges we have paid on your behalf. Your cooperation in this respect will be appreciated. Sincerely,修改信用证Dear Mr. Jones: We have received your L/C No.121/99 issued by the Yemen Bank for Reconstruction & Development fo

32、r the amount of $19,720 covering 1,600 dozen Mens Shirts. After reviewing the L/C, we find that transshipment and partial shipment are not allowed. As direct steamers to your port are difficult to find, we have to ship via Hong Kong more often than not. As to partial shipment, it would be our mutual benefit because we could ship immediately whatever we have on hand instead waiting