6级模拟卷.docx

6级模拟卷.docx

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6级模拟卷

六级考前模考试卷

（一）

PartIWriting（30minutes）

Directions:

Forthispart,youareallowed30minutestowriteashortessayonthetopicofChineseParentingVSWesternParenting.Youshouldwriteatleast150wordsaccordingtotheoutlinegivenbelow.

1.在教育孩子方面，有人认为中式教育（从严）更好

2.有人则认为西式教育（从宽）更好

3.我认为……

ChineseParentingVSWesternParenting

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PartIIReadingComprehension（SkimmingandScanning）（15minutes）

Directions:

Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1-7,choosethebestanswerfromthefourchoicesmarkedA）,B）,C）andD）.Forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.

FoodInflationKeptHiddeninTinierBags

Chipsaredisappearingfrombags,candyfromboxesandvegetablesfromcans.

Asanexpectedincreaseinthecostofrawmaterialsloomsforlatesummer,consumersarebeginningtoencountershrinkingfoodpackages.

Withunemploymentstillhigh,companiesinrecentmonthshavetriedtohidepriceincreasesbysellingtheirproductsintinyandtinierpackages.Sofar,thechangesaremostvisibleatthegrocerystore,whereshoppersarepayingthesameamount,butgettingless.

ForLisaStauber,stretchingherbudgettofeedherninechildreninHoustonoftenrequirescarefulmonitoringatthestore.Recently,whenshecookedherusualthreeboxesofpastaforabigfamilydinner,shewassurprisedbyasmalleryield,andshebegantosuspectsomethingwasup.

“Wholewheatpastahadgonefrom16ouncesto13.25ounces,”shesaid.“Iboughtthreeboxesanditwasn’tenough—thatwasalittleembarrassing.IboughtthesameamountIalwaysbuy,Ijustdidn’trealizeit,becausewhoreadsthesizesallthetime?

”

Ms.Stauber,33,saidshebeganinspectingherotherpurchases,aislebyaisle.Manycannedvegetablesdroppedto13or14ouncesfrom16;boxesofbabywipeswentto72from80;andsugarwasstackedin4-pound,not5-pound,bags,shesaid.

Fiveorsoyearsago,Ms.Stauberbought16-ouncecansofcorn.Thentheywere15.5ounces,then14.5ounces,andthesizeisstilldropping.“ThefirsttimeI’veeverseenan11-ouncecanofcornatthestorewasaboutthreeweeksago,andIwasjustfloored,”shesaid.“It’ssneaky,becausetheyfigurepeoplewon’tknow.”

Ineveryeconomicdownturninthelastfewdecades,companieshavereducedthesizeofsomeproducts,disguisingpriceincreasesandavoidingcomparisonsonsame-sizepackages,beforeandafteranincrease.Eachtime,themarketingcampaignsarecoy;thistime,thesmallerversionsare“greener”（packagesgoodfortheenvironment）ormore“portable”（littlecarrybagsforthetakeoutlifestyle）or“healthier”（fewercalories）.

Wherecompaniescannotchangesizes—asinclothingorappliances—theyhavewarnedthatpriceswillbegoingup,asthecostsofcotton,energy,grainandotherrawmaterialsarerising.

“Consumersaregenerallymoresensitivetochangesinpricesthantochangesinquantity,”JohnT.Gourville,amarketingprofessoratHarvardBusinessSchool,said.“Andcompaniestrytodoitinsuchawaythatyoudon’tnotice,maybekeepingtheheightandwidththesame,butchangingthedepthsothesilhouette（轮廓）ofthepackageontheshelflooksthesame.Orsometimestheyaddmoreairtothechipsbagorascoopinthebottomofthepeanutbutterjarsoitlooksthesamesize.”

ThomasJ.Alexander,afinanceprofessoratNorthwoodUniversity,saidthatbusinesseshadlittlechoicethesedayswhenfacedwithincreasesinthecostsoftheirrawgoods.“Companiesonlyhavepricingpowerwhenwagesarealsoincreasing,andwe’renotseeingthatrightnowbecauseofthehighunemployment,”hesaid.

Mostcompaniesreduceproductsquietly,hopingconsumersarenotreadinglabelstooclosely.

Butthedownsizingkeepsoccurring.AcanofChickenoftheSeaalbacoretunaisnowpackedat5ounces,insteadofthe6-ounceversionstillonsomeshelves,andinsomecases,the5-ouncecancostsmorethanthelargerone.BagsofDoritos,TostitosandFritosnowhold20percentfewerchipsthanin2009,thoughaspokesmansaidthoseextrachipswerejusta“limitedtime”offer.

Tryingtokeepcustomersfromfeelingcheated,somecompaniesareintroducingnewcontainersthat,theysay,haveterrificadvantages—andjusthappentocontainlessproduct.

Kraftisintroducing“FreshStacks”packagesforitsNabiscoPremiumsaltinesandHoneyMaidgrahamcrackers.Eachhasabout15percentfewercrackersthanthestandardboxes,butthepricehasnotchanged.KraftsaysthatbecausetheFreshStacksincludemoresleevesofcrackers,theyaremoreportableand“thepackagingformatoffersthebenefitofaddedfreshness,”saidBasilT.Maglaris,aKraftspokesman,inane-mail.

AndProcter&Gambleisexpandingits“FutureFriendly”products,whichitpromotesasusingatleast15percentlessenergy,waterorpackagingthanthestandardones.

“Theyaremoreenvironmentallyfriendly,that’strue—butthey’realsosmaller,”saidPaulaRosenblum,managingpartnerforretailsystemsresearchatF,anonlinespecialistnetwork.“Theyannounceitasgreatnewpackaging,andinfactwhatitisissmallerpackaging,smalleramountsoftheproduct,”shesaid.

Ormarketersdesignanewshapeandsizealtogether,complicatinganyefforttocomparisonshop.TheunwrappedReese’sMinis,whichwereintroducedinFebruary,aresmallerthanthefoil-wrappedMiniatures.Theyarealsomoreexpensive—$0.57anounceatFreshDirect,versus$0.37anouncefortheindividuallywrapped.

AtH.J.Heinz,pricesonketchup,condiments,saucesandOre-Idaproductshavealreadygoneup,andthecompanyissellingsmaller-than-usualversionsofcondiments,like5-ouncebottlesofitemslikeHeinz57SaucesoldatplaceslikeDollarGeneral.

“Ihaveneverregrettedraisingpricesinthefaceofsignificantcostpressures,sincewecanalwayscourse-correctiftheoutcomeisnotasweexpected,”Heinz’schairmanandchiefexecutive,WilliamR.Johnson,saidlastmonth.

Whilecompanieshavelongadjustedpackagesizestoappealtochangingtastes,fromsupersizesto100-caloriepacks,therecessiondrovealotofcorporationstothinksmall.ThestandardsizeforEdy’sicecreamwentfrom2litersto1.5in2008.AndTropicanashiftedtoa59-ouncecartonratherthana64-ounceonelastyear,afterthecostoforangesrose.

Withpricesforenergyandforrawmaterialslikecorn,cottonandsugarcreepingupandexpectedtosurgelaterthisyear,companiesarebarelybotheringtocoveruptheshrinkingpacks.

“Typically,theproductmanufacturersaredoingthisslightlyaheadoftheperceivedinflationaryissues,”Ms.Rosenblumsaid.“Lately,ithasn’tbeensubtle—Imean,they’vebeenshrinkingbynoticeableamounts.”

Thatcanworktoacompany’sbenefit.Inthecultureofthinness,smallermaybeasellingpoint.Itletsretailershonestlyclaim,forexample,thatasnackpackagecontainsfewercalories—withouthavingtochangetheingredientsasmidge.

“Forindulgenceslikeicecream,chocolateandpotatochips,consumersmaysay‘Idon’tmindgettingalittlebitlessbecauseIshouldn’tbeconsumingsomuchanyway,’”saidProfessorGourville.“That’saharderargumenttomakewithsomethinglikediapersororangejuice.”

Butevenwhilecompaniesblametherecessionforsmallerpackages,theyrarelyincreasesizesingoodtimes,hesaid.

Hetracedtheshrinkingpackagetrendstothelate1980s,whencompanieslikeChockfullo’Nutsdownsizedtheone-poundtinofgroundcoffeeto13ounces.Thatshockedconsumers,forwhomapoundofcoffeehadbeenasstandardapurchaseunitasadozeneggsorasix-packofbeer,hesaid.

Oncetheeconomyrebounds,hesaid,anew“jumbo”sizeproducttypicallyemerges,atanevenhighercostperounce.Thenthegradualshrinkingprocessofallpackagesizesbeginsanew,hesaid.

“It’sacontinuouscycle,whereatsomepointthesmallestpackageofferedbecomessosmallthatperhapsthey’rephasedoutandreplacedbythemedium-sizepackage,whichhasbeenshrunkdown,”hesaid.

1.Accordingtotheauthor,whyarethefoodcompaniesbeginningtochangepackages?

A）Theywouldliketohelppeoplesavemoreinshopping.

B）Theythinkthepricesforrawgoodarelikelytogoupverysoon.

C）Theywanttoincreasethevisibilityoftheirproducts.

D）Theyexpectthatthecostofrawmaterialswillplunget