大学英语六级考试备考资料《阅读理解长篇阅读匹配》考前冲刺题及答案.docx

大学英语六级考试备考资料《阅读理解长篇阅读匹配》考前冲刺题及答案.docx

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大学英语六级考试备考资料《阅读理解长篇阅读匹配》考前冲刺题及答案

2014年12月大学英语六级考试备考资料

《阅读理解-长篇阅读（匹配）》考前冲刺题及答案

（二）

A:

PizzaHutwasstartedin1958,bytwobrothersinWichita,Kansas.FrankandDanCarneyhadtheideatoopenapizzaparlor.Theyborrowed$600fromtheirmother,andopenedtheveryfirstPizzaHut.In1959,thefirstfranchiseunitopenedinTopeka,Kansas.Almostadecadelater,PizzaHutwouldbeservingonemillioncustomersaweekintheir310locations.In1970,PizzaHutwasputontheNewYorkStockExchangeunderthetickersymbolPIZ.

B:

In1986,PizzaHutintroduceddeliveryservice,somethingnootherrestaurantwasdoing.Bythe1990'sPizzaHutsaleshadreached$4billionworldwide.In1998,PizzaHutcelebratedtheir40thanniversary,andlaunchedtheirfamouscampaign"TheBestPizzasUnderOneRoof."In1996,PizzaHutsalesintheUnitedStateswereover$5million.Outofalltheexistingpizzachains,PizzaHuthadthelargestmarketshare,46.4%.However,PizzaHut'smarketsharehasslowlyerodedbecauseofintensecompetitionfromtheirrivalsDomino's,LittleCaesar'sandnewcomerPapaJohn's.Homedeliverywasadrivingforceforsuccess,especiallyforPizzaHutandDomino's.

C:

However,thisforcedcompetitorstolookfornewmethodsofincreasingtheircustomerbases.Manypizzachainsdecidedtodiversifyandoffernewnon-pizzaitemssuchasbuffalowings,andItaliancheesebread.Thecurrenttrendinpizzachainstodayisthesame.Theyalltrytocomeupwithsomenewer,bigger,better,pizzaforalowprice.Offeringspecialpromotionsandnewpizzavariationsarepopulartodayaswell.Forexample,chickenisnowacommontoppingfoundonpizzas.

D:

Inthepast,PizzaHuthasalwayshadthefirstmoveradvantage.Theirmarketingstrategyinthepasthasalwaysbeentobefirst.Oneoftheirmainstrategiesthattheystillfollowtodayisthediversificationoftheproductstheyoffer.PizzaHutisalwaysaddingsomethingnewtotheirmenu,tryingtoreachnewmarkets.Forexample,in1992thefamousbuffetwaslaunchedinPizzaHutrestaurantsworldwide.Theyweretryingtooffermanydifferentfooditemsforcustomerswhodidn'tnecessarilywantpizza.

E:

Anotherstrategytheyusedinthepastandarestillusingisthediversificationoftheirpizzas.PizzaHutisalwaystryingtocomeupwithsomeinnovativewaytomakeapizzaintosomethingslightlydifferent-differentenoughthatcustomerswillthinkit’sawholenewproduct.Forexample,let'slookatsomeofthepizzasPizzaHuthasmarketedinthepast.In1983,PizzaHutintroducedtheirPanPizza,whichhadaguaranteeofbeingreadytoeatin5minuteswhendiningatPizzaHutrestaurants.In1993,theyintroducedthe"BigFoot,"whichwastwosquarefeetofpizzacutinto21slices.In1995,theyintroduced"StuffedCrustPizza,"wherethecrustwouldbefilledwithcheese.In1997,theymarketed"TheEdge,"whichhadcheeseandtoppingsallthewaytotheedgeofthepizza.Currently,theyaremarketing"TheBigNewYorker,"tryingtobringthefamousNewYorkstylepizzatothewholecountry.

F:

AnotheropportunitythatPizzaHuthasistheirneworderingonlinesystem.AnyonewithInternetaccesscanorderwhatevertheywishandgetitdeliveredtotheirhousewithoutevenspeakingtosomeone.Thisprogramhasjustbeenstarted,sowedonothaveanynumberstosupportwhetherornotitwillbeasuccess.

G:

Lastly,PizzaHuthasalwaysvaluedcustomerserviceandsatisfaction.In1995,PizzaHutbegantwocustomersatisfactionprograms:

a1-800numbercustomerhotline,andacustomercall-backprogram.Thesewereimplementedtomakesuretheircustomerswerehappy,andalwayswantedtoreturn.Inourplan,wewillfirstgiveasituationanalysisofcurrentandrelevantenvironmentalconditionsthataffectourplan.Next,wewillgiveabriefanalysisofthecurrentfastfoodindustry,andanytrendsorchangesthatmightoccurinthefuture.

H:

However,thefactthatPizzaHutdoeshavearestauranttorunisalsoaweakness.PizzaHuthashigheroverheadcosts,duetotherestaurantthatothercompetitorsdon'thavetodealwith.AnotherresultofhigheroverheadcostsishigherpricesPizzaHutmustcharge.Obviously,PizzaHutisnotthelowcostproducer.Theyrelyontheirqualitypizzaandgoodservicetoaccountfortheirhigherprices.

I:

AnindirectweaknessthatPizzaHuthasisthattheyhavelostalotoftheircustomersandmarketshareduetosuchintensecompetitionwithcompetitors.PizzaHut'sopportunitiesarealmostendless.Theycanincreaserevenuewiththeirnewinnovativepizzas,andincreasebrandloyaltywithgoodcustomerservice.

J:

PizzaHut'snumberonethreatsarefromtheircompetitors.Currently,theirclosestcompetitorisDomino'sPizza.Domino'smaincompetitiveadvantageoverPizzaHutistheirprice.ItisgenerallylowerthanPizzaHut.Also,Domino'swasveryprofitablewhentheyranthepromotionaldealofdeliveringapizzawithin30minutes.However,manylawsuitshavebeenfiledagainstDomino'sinthepastforrecklessdrivingbytheirdrivers,soDomino'swithdrewthepromotion.LittleCaesar'sisanotheroneofPizzaHut'scompetitors,rightbehindDomino'sinmarketshare.LittleCaesar'sisfamousforofferinglargequantitiesofpizzaforlessmoney.OthercompetitorsincludePapaJohn's,Sbarro,andPizzaInn.

K:

Aproblemfacingallofthepizzachainsisthateachoftheirindividualcompetitiveadvantagesareprettymucheveryone'scompetitiveadvantages.Mostifnotallthetoppizzachainsofferfreedelivery,andalwayshavesomesortofpromotionaldealofferinglargepizzasatreducedprices.Othercompetitorstotakeintoconsiderationarefrozenpizzasandmake-it-yourselfpizzasthatarepurchasedingrocerystores.SomeexamplesoftheseareTombstonePizzas,Boboli,andDi'Gorniopizzas.

1.PizzaHutexpandeditsbusinessintomanypartsofthecountrybythetimeof1969.

2.PizzaHuthasnotalwaysdominatedthemarket.

3.buffalowings,andItaliancheesebreadarenowcommonlyservedatpizzarestaurants.

4.Thediversificationstrategyisnottobethefirstmover.

5.InPizzaHut,aPanPizzawasguaranteedtoservein5minutes.

6.IfyouwantapizzafromPizzaHutdelivereddirectlytoyourhouse,youhavetohaveInternetaccessinthefirstplace.

7.Inordertomakesuretheircustomerswerehappy,PizzaHutintroducedtwocustomersatisfactionprograms.

8.ThehigheroverheadcostsofPizzaHutobviouslyaccountedforhigherpricesoftheirpizzas.

9.ThereasonwhyDomino’swithdrewtheirpromotionwasthattheysufferedlegallyfromrecklessdrivingbytheirdrivers.

10.Majorpizzamakershavetofacetheproblemthattheircompetitiveadvantagesarethesame.

答案

1.A2.B3.C4.D5.E6.F7.G8.H9.J10.K

（三）

HowtoMakeAttractiveandEffectivePowerPointPresentations

A）MicrosoftPowerPointhasdramaticallychangedthewayinwhichacademicandbusinesspresentationsaremade.ThisarticleoutlinesfewtipsonmakingmoreeffectiveandattractivePowerPointpresentations.

TheText

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D）Embedthefontsinyourpresentation,ifyouarenotsurewhetherthefontsusedinthepresentationarepresentinthecomputerthatwillbeusedforthepresentation.Toembedthefonts:

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G）Useboldoritalictypefaceforemphasis.Avoidunderlining,itcluttersupthepresentation.Don’tcenterbulletedlistsortext.Itisconfusingtoread.Leftalignunlessyouhaveagoodreasonnotto.Run“spellcheck”onyourshowwhenfinished.

TheBackground

H）Keepthebackgroundconsistent.Simple,lighttexturedbackgroundsworkwell.Complicatedtexturesmakethecontenthardtoread.Ifyouareplanningtousemanyclipsinyourslides,selectawhitebackground.Ifthevenueofyourpresentationisnot