大学英语六级考试备考资料《阅读理解长篇阅读匹配》考前冲刺题及答案.docx

1、大学英语六级考试备考资料阅读理解长篇阅读匹配考前冲刺题及答案2014年12月大学英语六级考试备考资料阅读理解-长篇阅读（匹配）考前冲刺题及答案（二）A: Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first fran

2、chise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.B: In 1986, Pizza Hut introduced delivery service, something no other rest

3、aurant was doing. By the 1990s Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign The Best Pizzas Under One Roof. In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza

4、chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Huts market share has slowly eroded because of intense competition from their rivals Dominos, Little Caesars and newcomer Papa Johns. Home delivery was a driving force for success, especially for Pizza Hut and Dominos.C: However,

5、this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigg

6、er, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas.D: In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to

7、be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They wer

8、e trying to offer many different food items for customers who didnt necessarily want pizza.E: Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly diff

9、erent - different enough that customers will think its a whole new product. For example, lets look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. I

10、n 1993, they introduced the BigFoot, which was two square feet of pizza cut into 21 slices. In 1995, they introduced Stuffed Crust Pizza, where the crust would be filled with cheese. In 1997, they marketed The Edge, which had cheese and toppings all the way to the edge of the pizza. Currently, they

11、are marketing The Big NewYorker, trying to bring the famous New York style pizza to the whole country.F: Another opportunity that Pizza Hut has is their new ordering online system. Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to s

12、omeone. This program has just been started, so we do not have any numbers to support whether or not it will be a success.G: Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a custo

13、mer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food

14、 industry, and any trends or changes that might occur in the future.H: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs

15、is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices.I: An indirect weakness that Pizza Hut has is that they have lost a lot of their customers and market share due to such inte

16、nse competition with competitors. Pizza Huts opportunities are almost endless. They can increase revenue with their new innovative pizzas, and increase brand loyalty with good customer service.J: Pizza Huts number one threats are from their competitors. Currently, their closest competitor is Dominos

17、 Pizza. Dominos main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Dominos was very profitable when they ran the promotional deal of delivering a pizza within 30 minutes. However, many lawsuits have been filed against Dominos in the past for reckles

18、s driving by their drivers, so Dominos withdrew the promotion. Little Caesars is another one of Pizza Huts competitors, right behind Dominos in market share. Little Caesars is famous for offering large quantities of pizza for less money. Other competitors include Papa Johns, Sbarro, and Pizza Inn.K:

19、 A problem facing all of the pizza chains is that each of their individual competitive advantages are pretty much everyones competitive advantages. Most if not all the top pizza chains offer free delivery, and always have some sort of promotional deal offering large pizzas at reduced prices. Other c

20、ompetitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and DiGornio pizzas.1. Pizza Hut expanded its business into many parts of the country by the time of 1969.2. Pizza Hut has no

21、t always dominated the market.3. buffalo wings, and Italian cheese bread are now commonly served at pizza restaurants.4. The diversification strategy is not to be the first mover.5. In Pizza Hut, a Pan Pizza was guaranteed to serve in 5 minutes.6. If you want a pizza from Pizza Hut delivered directl

22、y to your house, you have to have Internet access in the first place.7. In order to make sure their customers were happy, Pizza Hut introduced two customer satisfaction programs.8. The higher overhead costs of Pizza Hut obviously accounted for higher prices of their pizzas.9. The reason why Dominos

23、withdrew their promotion was that they suffered legally from reckless driving by their drivers.10. Major pizza makers have to face the problem that their competitive advantages are the same.答案1. A 2. B 3. C 4. D 5. E 6. F 7. G 8. H 9. J 10. K（三）How to Make Attractive and Effective PowerPoint Present

24、ationsA) Microsoft PowerPoint has dramatically changed the way in which academic and business presentations are made. This article outlines few tips on making more effective and attractive PowerPoint presentations.The TextB) Keep the wording clear and simple. Use active, visual language. Cut unneces

25、sary wordsa good rule of thumb is to cut paragraphs down to sentences, sentences into phrases, and phrases into key words.Limit the number of words and lines per slide. Try the Rule of Five-five words per line, five lines per slide. If too much text appears on one slide, use the AutoFit feature to s

26、plit it between two slides. Click within the placeholder to display the AutoFit Options button (its symbol is two horizontal lines with arrows above and below), then click on the button and choose Split Text between Two Slides from the submenu.C) Font size for titles should be at least 36 to 40, whi

27、le the text body should not be smaller than 24.Use only two font styles per slideone for the title and the other for the text. Choose two fonts that visually contrast with each other. Garamond Medium Condensed and Impact are good for titles, while Garamond or Tempus Sans can be used for the text bod

28、y.D) Embed the fonts in your presentation, if you are not sure whether the fonts used in the presentation are present in the computer that will be used for the presentation. To embed the fonts: (1) On the File menu, click Save As. (2) On the toolbar, click Tools, click Save Options, select the Embed

29、 TrueType Fonts check box, and then select Embed characters in use only.E) Use colors sparingly; two to three at most. You may use one color for all the titles and another for the text body. Be consistent from slide to slide. Choose a font color that contrasts well with the background.F) Capitalizin

30、g the first letter of each word is good for the title of slides and suggests a more formal situation than having just the first letter of the first word capitalized. In bullet point lines, capitalize the first word and no other words unless they normally appear capped. Upper and lower case lettering

31、 is more readable than all capital letters. Moreover, current styles indicate that using all capital letters means you are shouting. If you have text that is in the wrong case, select the text, and then click Shift+F3 until it changes to the case style that you like. Clicking Shift+F3 toggles the te

32、xt case between ALL CAPS, lower case, and Initial Capital styles.G) Use bold or italic typeface for emphasis. Avoid underlining, it clutters up the presentation.Dont center bulleted lists or text. It is confusing to read. Left align unless you have a good reason not to. Run “spell check” on your show when finished.The BackgroundH) Keep the background consistent. Simple, light textured backgrounds work well. Complicated textures make the content hard to read. If you are planning to use many clips in your slides, select a white background. If the venue of your presentation is not