PositioningandDifferentiatingMarketOfferingsovertheLifeCycle英文版.pptx

PositioningandDifferentiatingMarketOfferingsovertheLifeCycle英文版.pptx

《PositioningandDifferentiatingMarketOfferingsovertheLifeCycle英文版.pptx》由会员分享，可在线阅读，更多相关《PositioningandDifferentiatingMarketOfferingsovertheLifeCycle英文版.pptx（18页珍藏版）》请在冰豆网上搜索。

Chapter10,PositioningandDifferentiatingMarketOfferings,MarketingManagementTenthEdition,Objectives,IdentifyDifferentiatingAttributesChoosing&CommunicatingEffectivePositioningMarketingStrategiesAlongtheProductLifeCycleMarketingStrategy&MarketEvolution,TheBCGCompetitiveAdvantageMatrix,Volume,Fragmented,Stalemated,Specialized,ProductDifferentiation,Form,Fea-tures,Perfor-mance,Quality,Conform-anceQuality,Dura-bility,Relia-bility,Repair-ability,Style,Design,Delivery,ServicesDifferentiation,OrderingEase,Maintenance&Repair,CustomerTraining,Installation,CustomerConsulting,Differentiation,PersonnelChannel,Media,Atmosphere,Symbols,Events,ImageDifferentiation,DifferencesWorthEstablishing,Affordable,Superior,Profitable,Preemptive,Distinctive,Important,Positioningistheactofdesigningthecompanysofferingandimagetooccupyadistinctiveplaceinthethetargetmarketsmind.P298,PerceptualMap,Sales&ProfitLifeCycles,FourIntroductoryMarketingStrategies,Rapid-skimmingstrategy,Rapid-penetrationstrategy,Slow-penetrationstrategy,Slow-skimmingstrategy,MaturityStage,MarketModificationProductModificationMarketing-MixModification,DeclineStage,DecreaseinvestmentResolveuncertainties-stableinvestmentSelectivenichesHarvestingDivesting,MarketEvolution,EmergenceGrowthMaturityDecline,Market-FragmentationandMarket-ConsolidationStrategies,Review,IdentifyDifferentiatingAttributesChoosing&CommunicatingEffectivePositioningMarketingStrategiesAlongtheProductLifeCycleMarketingStrategy&MarketEvolution,谢谢,24.1.3110:

55:

3110:

5510:

5524.1.3124.1.3110:

55,10:

5510:

55:

3124.1.3124.1.3110:

55:

31,2024年1月31日星期三10时55分31秒,