Global mobile statistics Section E Mobile apps app stores pricing and failure rates.docx

Global mobile statistics Section E Mobile apps app stores pricing and failure rates.docx

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GlobalmobilestatisticsSectionEMobileappsappstorespricingandfailurerates

Globalmobilestatistics2013SectionE:

Mobileapps,appstores,pricingandfailurerates

1）Howmanypeopleuseapps?

•PortioResearch（March2013）estimates:

1.2billionpeopleworldwidewereusingmobileappsattheendof2012.Thisisforecasttogrowata29.8percenteachyear,toreach4.4billionusersbytheendof2017.MuchofthisgrowthwillcomefromAsia,whichwillaccountforalmosthalfofappusersin2017.

•mobiThinkingnote:

1.2billionappsusersisalargenumber,consideringthatanalystsestimatethattherearen’tmuchmorethanabillionsmartphonesworldwide,andthatappsdevelopmentinrecentyearshaslargelyfocusedonsmartphones（mostlyjustoneortwotypesofsmartphones）,butitisstillonlyaminorityofphoneusers.Thereare6.8billionmobilesubscriptionsworldwide,accordingtotheITU（February2013）–thatmeansapproximately17percentofmobilesubscribersuseapps.

Usersofmobileappsworldwidebyregion2012-2017accordingtoPortioResearch

2012

2013

2017

Appusersworldwide

1.2billion

N/A

4.4billion

AsiaPacific

30%

32%

47%

Europe

29%

28%

21%

NorthAmerica

18%

17%

10%

MiddleEast&Africa

14%

13%

12%

LatinAmerica

9%

10%

10%

Source:

©PortioResearch（March2013）

via:

©mobiThinking

2）DosmartphoneusersuseappsmorethanmobileWeborSMS?

Inmostcountriesappsarepopularwithsmartphoneusers,butnotaspopularasSMSormobileWeb.N.B.ThisNielsenreportjuststudiessmartphoneusers;ifitincludedfeaturephones,appsusagewouldbemuchlower,becausethemajorityofappdevelopersonlyfocusonthesmartphonemarket（oftenonlyoneortwotypesofsmartphone）,ignoringthemuchlargerfeaturephonemarket.

•NielsenMobileConsumerReport（February2013）:

Inall10countriessurveyed,smartphonevendorsuseSMSmorethanapps（despitethehypearoundmessagingapps）.ResultssuggestthatinBrazilandItaly,smartphoneuserspreferappstomobileWeb;inAustralia,India,SouthKoreaandTurkey,appandWebusageiscomparable;inChina,RussiaandUKmobileWebispreferredtoapps;andintheUS,mobileWebismuchmorepopularthanapps（20percenthigher）.

•N.B.MobileappsandmobileWebsitesaretwoentirelydifferentthingsandservedifferentmarkets,butthereissometimesconfusionamongpeoplewhoarenewtomobile.Seesection11:

IsamobileappasubstituteforamobileWebsite/mobile-optimizedWebsite?

Activitiesperformedbysmartphoneusersatleastonceamonth,accordingtoNielsen

SMS

Web

browsing

Email

Social

networking

Apps

Streaming

music

Instant

messaging

Video/

mobileTV

Australia

94%

60%

55%

58%

59%

21%

33%

19%

Brazil

85%

69%

66%

75%

74%

39%

57%

43%

China

84%

75%

58%

62%

71%

59%

67%

39%

India

45%

15%

17%

26%

13%

11%

15%

8%

Italy

89%

37%

51%

47%

49%

26%

35%

17%

Russia

95%

68%

55%

59%

64%

41%

34%

36%

SouthKorea

93%

80%

52%

55%

81%

40%

70%

44%

Turkey

78%

37%

33%

69%

38%

22%

50%

9%

UK

92%

66%

68%

63%

56%

20%

37%

19%

US

86%

82%

75%

63%

62%

38%

28%

28%

Source:

©Nielsen,（February2013）

via:

©mobiThinking

2b）DomobileappusersspendmoretimeconnectedthanmobileWebusers?

•comScore（May2013）:

SomeofthelargestmobilepropertiesintheUS–includingFacebook,Google,Yahoo,Amazon,eBay–seeappusersspendingconsiderablymoretimeconnectedthanmobilesiteusers;othersincludingWikimedia,MicrosoftandESPNseetheopposite.

2b）DomobileusersprefermobileappstomobileWeb?

ResearchsuggeststhatforactivitiessuchasshoppingconsumerspreferWebtoapps:

•Nielsen（February2012）:

researchfoundthatretailer’smobilesitesareuptotwotimesmorepopularovertheChristmasshoppingperiodthanapps.

•AGooglesurvey（April2013）:

foundthat65percentofUSsmartphoneshopperspreferredtousemobileWebtomobileappsforshopping.

3）Howmanymobileappsarethere?

Numbersfortotalnumberofappsworldwidearehardtocomeby,buttheAppleAppStore（forappsthatworkonAppledevices）andGooglePlay（forappsthatworkonAndroiddevices）,arebelievedtobethetwolargeststoreswithover800,000appsapiece,accordingtoCanalys.Formoredetails,see:

Whatarethelargestappstores?

.

•N.B.Therearelotsmoreappstores,thanthesetwo.

4）Howmanymobileappsaredownloadedeachyear?

Analystestimatesfordownloadsofappsin2013rangefrom56to82billion.In2017,therecouldbe200billiondownloads.

•ABIResearch（March2013）predicts:

56billionsmartphoneappswillbedownloadedin2013.Byoperatingsystem:

58percentwillbeGoogleAndroid;33percentAppleiOS;4percentMicrosoftWindowsPhone;3percentBlackBerry.

•14billiontabletappswillbedownloadedin2013;75percentwillbe