Global mobile statistics Section E Mobile apps app stores pricing and failure rates.docx

1、Global mobile statistics Section E Mobile apps app stores pricing and failure ratesGlobal mobile statistics 2013 Section E: Mobile apps, app stores, pricing and failure rates1) How many people use apps? Portio Research (March 2013) estimates: 1.2 billion people worldwide were using mobile apps at th

2、e end of 2012. This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017. Much of this growth will come from Asia, which will account for almost half of app users in 2017. mobiThinking note: 1.2 billion apps users is a large number, considering that analysts

3、 estimate that there arent much more than a billion smartphones worldwide, and that apps development in recent years has largely focused on smartphones (mostly just one or two types of smartphones), but it is still only a minority of phone users. There are 6.8 billion mobile subscriptions worldwide,

4、 according to the ITU (February 2013) that means approximately 17 percent of mobile subscribers use apps.Users of mobile apps worldwide by region 2012-2017 according to Portio Research 201220132017App users worldwide1.2 billionN/A4.4 billionAsia Pacific30%32%47%Europe29%28%21%North America18%17%10%M

5、iddle East & Africa14%13%12%Latin America9%10%10%Source: Portio Research (March 2013)via: mobiThinking2) Do smartphone users use apps more than mobile Web or SMS?In most countries apps are popular with smartphone users, but not as popular as SMS or mobile Web. N.B. This Nielsen report just studies s

6、martphone users; if it included feature phones, apps usage would be much lower, because the majority of app developers only focus on the smartphone market (often only one or two types of smartphone), ignoring the much larger feature phone market. Nielsen Mobile Consumer Report (February 2013): In al

7、l 10 countries surveyed, smartphone vendors use SMS more than apps (despite the hype around messaging apps). Results suggest that in Brazil and Italy, smartphone users prefer apps to mobile Web; in Australia, India, South Korea and Turkey, app and Web usage is comparable; in China, Russia and UK mob

8、ile Web is preferred to apps; and in the US, mobile Web is much more popular than apps (20 percent higher). N.B. Mobile apps and mobile Websites are two entirely different things and serve different markets, but there is sometimes confusion among people who are new to mobile. See section 11: Is a mo

9、bile app a substitute for a mobile Website/mobile-optimized Website?Activities performed by smartphone users at least once a month, according to Nielsen SMSWebbrowsingEmailSocialnetworkingAppsStreamingmusicInstantmessagingVideo/mobile TVAustralia94%60%55%58%59%21%33%19%Brazil85%69%66%75%74%39%57%43%

10、China84%75%58%62%71%59%67%39%India45%15%17%26%13%11%15%8%Italy89%37%51%47%49%26%35%17%Russia95%68%55%59%64%41%34%36%South Korea93%80%52%55%81%40%70%44%Turkey78%37%33%69%38%22%50%9%UK92%66%68%63%56%20%37%19%US86%82%75%63%62%38%28%28%Source: Nielsen, (February 2013)via: mobiThinking2b) Do mobile app u

11、sers spend more time connected than mobile Web users? comScore (May 2013): Some of the largest mobile properties in the US including Facebook, Google, Yahoo, Amazon, eBay see app users spending considerably more time connected than mobile site users; others including Wikimedia, Microsoft and ESPN se

12、e the opposite.2b) Do mobile users prefer mobile apps to mobile Web?Research suggests that for activities such as shopping consumers prefer Web to apps: Nielsen (February 2012): research found that retailers mobile sites are up to two times more popular over the Christmas shopping period than apps.

13、A Google survey (April 2013): found that 65 percent of US smartphone shoppers preferred to use mobile Web to mobile apps for shopping.3) How many mobile apps are there?Numbers for total number of apps worldwide are hard to come by, but the Apple App Store (for apps that work on Apple devices) and Go

14、ogle Play (for apps that work on Android devices), are believed to be the two largest stores with over 800,000 apps apiece, according to Canalys. For more details, see: What are the largest app stores?. N.B. There are lots more app stores, than these two.4) How many mobile apps are downloaded each y

15、ear?Analyst estimates for downloads of apps in 2013 range from 56 to 82 billion. In 2017, there could be 200 billion downloads. ABI Research (March 2013) predicts: 56 billion smartphone apps will be downloaded in 2013. By operating system: 58 percent will be Google Android; 33 percent Apple iOS; 4 percent Microsoft Windows Phone; 3 percent BlackBerry. 14 billion tablet apps will be downloaded in 2013; 75 percent will be