牛津英语模块四第一单元Reading.pptx

牛津英语模块四第一单元Reading.pptx

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MorningAgoodlifeiswhenyouassumenothing,domore,needless,smileoften,andrealizehowblessedyouareforwhatyouhave.美好生活就是不瞎想，做得多，要得少，常微笑，美好生活就是不瞎想，做得多，要得少，常微笑，意识到你现在是多么的幸运。

意识到你现在是多么的幸运。

Whatisanadvertisement?

（definition）advertisementagoodwayto_agoodwayto_sellproductsorservicesmakepeopleawareofsocialmercialads/CAs商业广告商业广告publicserviceads/PSAs公益广告公益广告Canyouguesswhattheadsareadvertising?

NescafeNescafeGettingthemessageYouresurrounded!

GettingthemessageThemostpowerfulpesticideProtectwater,Protectourselves.Cherishyourlife!

CommercialadvertisementsPublicserviceadvertisementsWhatisexpositorywritingmeanttodo?

Itismeanttointroduceyoutobasicinformationonatopic.Whatisitsbasicformat?

Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.CAsVSPSAsumakepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpuservethepublicutheyareusuallyfreeandusuallytrueuencouragepeopletobuyaproductorserviceumakemoneyDiscussion:

1.Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?

2.Whataretheadvantagesandthedisadvantagesofads?

Advantages&disadvantagesofads.Advantages&disadvantagesofads.AdvantagesDisadvantagesProvideinformationaboutlatestproducts.Misleadcustomersorcheatthemofmoney.Increasesalesbyrepeatedadvertising.Givefalseorincorrectinformation.Cutcostsofnewspapersandmakethemcheaper.TaketoomuchtimeorspaceonTVornewspapers.Makethepublicawareofsocialproblems.Maketeenagerswantthingsthatcostmuch.LanguagePoints1.wecanfindadvertisementsalmost1.wecanfindadvertisementsalmostwhereverwhereverwego.wego.（L1）（L1）1）1）YoushouldmakeadistinctionbetweenrightandwrongYoushouldmakeadistinctionbetweenrightandwrong_youdo.youdo.2）2）Somepeopleenjoythemselves_theyare.Somepeopleenjoythemselves_theyare.3）3）_youcome,youarewelcome._youcome,youarewelcome.4）4）_breakstherulewillbepunished._breakstherulewillbepunished.5）5）_ofusgetshomeearliercookssupper._ofusgetshomeearliercookssupper.6）6）_muchheeats,hedoesntgetfat._muchheeats,hedoesntgetfat.whateverwhateverwhereverwhereverWheneverWheneverWhoeverWhoeverWhicheverWhicheverHoweverHowever2.We2.Wearearesosousedtousedtothemthemthatthatweoftendonotevenweoftendonotevenrealizehowmanyweseeandhearinaday.realizehowmanyweseeandhearinaday.beusedtodobeusedtodo被用来做被用来做beusedtodoingsthbeusedtodoingsth习惯于做某事习惯于做某事usedtodosthusedtodosth过去常做过去常做这个机器是用来增加（这个机器是用来增加（increaseincrease）产量的，但我还没习惯操）产量的，但我还没习惯操作作（operate）（operate）它。

它。

1.Thismachine_product,butI1.Thismachine_product,butI_itnow._itnow.2.Woodcan2.Woodcan____（被用来造纸被用来造纸）.）.3.I_onSundays.3.I_onSundays.（以前常去钓鱼）以前常去钓鱼）isusedtoincreaseisusedtoincreasehaventbeenusedtooperatinghaventbeenusedtooperatingbeusedtomakepaperbeusedtomakepaperusedgofishingusedgofishing3.Anadsuseswordsandpicturestopersuadepeople.Anadsuseswordsandpicturestopersuadepeopletobuyaproductorservice.（L6）tobuyaproductorservice.（L6）1）persuadesbtodosth）persuadesbtodosth成功劝服某人去做某事2）persuadesbinto/outof（doing）sthpersuadesbinto/outof（doing）sth劝某人（不）去做某事拓展：

talk/fool/tricksbinto/outofdoingsthtalk/fool/tricksbinto/outofdoingsth说服/愚弄/欺骗某人（不）去做某事我成功地劝服了我丈夫戒烟：

Ipersuadedmyhusbandtogiveupsmoking.Ipersuadedmyhusbandtogiveupsmoking.4.PSAsareoftenrunPSAsareoftenrunforfreeforfreeandandaremeanttoaremeanttoeducateeducatepeopleabouthealth.peopleabouthealth.11）bemeanttodosthbemeanttodosth旨在旨在.22）meantodosthmeantodosth打算做某事，意图打算做某事，意图.3）meandoingsth3）meandoingsth意味着意味着.44）bemeantforsb/sthbemeantforsb/sth打算作打算作用用,为为.所设计所设计1）Thetoy1）Thetoy____childrenaged3andup.childrenaged3andup.2）Whathesaidatthemeeting_makeussupporthis2）Whathesaidatthemeeting_makeussupporthisidea.idea.A.meanttoB.meanstoC.wasmeanttoD.ismeanttoA.meanttoB.meanstoC.wasmeanttoD.ismeantto3）Missingthebusmeans_foranothertwo3）Missingthebusmeans_foranothertwohours.Soweshouldhurryup.hours.Soweshouldhurryup.A.towaitA.towaitB.waitingB.waitingC.towaitingC.towaitingD.waitD.waitismeantforismeantforBC5.However,westillmust5.However,westillmustbeawareofbeawareoftheskillfultheskillfulmethodsmethodsusedusedinadstotrytosellusthings.inadstotrytosellusthings.1）beawareof意识到，觉察到2）beawarethat3）awareness（n）意识我已经意识到了英语的重要性.近十年来，人们的环保意识增强了。

IhavebeenawareoftheimportanceofEnglish.IhavebeenawareoftheimportanceofEnglish.Inrecent10years,peoplesenvironmentalInrecent10years,peoplesenvironmentalawarenesshasinc