国际营销练习题.docx

国际营销练习题.docx

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国际营销练习题

Chapter01

True/FalseQuestions

（）1.Internationalmarketinginvolvessellingofacompany’sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit. 

（）2.Thegeographyandinfrastructureofacountryareuncontrollablefactorsthatinfluencethebusinessdecisionsofacompanyinaninternationalmarket. 

（）3.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure. 

（）4.Theuncontrollablefactorsacompanyhastodealwithdecreaseswiththenumberofforeignmarketsinwhichitoperates. 

（）5.Thecontrollableelementscanbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives. 

（）6.Thebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheirdomesticmarket. 

（）7.Inabroadsense,theuncontrollableelementsoftheforeignbusinessenvironmentconstitutetheculture.  

（）8.JohnrefusestobuyJapaneseproductsbecauseheseesthisasawayofsellingouttoanationknownforitsaggressivebehavior.Johnisusingaself-referencecriteriontomakehisdecision. 

（）9.Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatemphasizestheneedforethnocentrism. 

（）10.Acompanyinthe“nodirectforeignmarketing”stageofinternationalmarketinginvolvementdoesnotactivelycultivatecustomersoutsidenationalboundaries. 

（）11.Whichofthefollowingisadynamictrendthatisaffectingthecurrentglobalbusinessstrategies?

A.ThetrendtowardbuyingAmericancarsinEurope

B.Thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountries.

C.ThetrendtowardusingEnglishasthegloballanguage.

D.Thetrendtowardestablishingaworldcurrency.

E.Thetrendtowardworldwideinstantcommunication.

（）12.Whichofthefollowingisanessentialrequirementforcompaniestosucceedininternationalmarkets?

 A.Bindingstrictlytotheirtraditionalmethodsofoperationstosucceedininternationalmarkets.

B.Focusingprimarilyontheirproductiontomeetthedemandsathome.

C.Venturingintomultiplemarketsatonce.

D.Committingthemselvescompletelytoforeignmarkets.

E.Focusingonimprovingthedomesticmarkettoinvestthereturnsininternationalmarkets.

（）13.Foraninternationalmarketer,the_____canbealteredinthelongrunand,usually,intheshortruntoadjusttochangingmarketconditions,consumertastes,orcorporateobjectives. 

A.competitivestructure

B.economicclimate

C.structureofdistribution

D.environmentalfactors

E.controllableelements

（）14.Whichofthefollowingisanuncontrollablefactorforamarketerinadomesticenvironment?

A.Firmcharacteristics

B.Competitivestructure

C.Channelsofdistribution

D.Priceoftheproduct

E.Promotionalmeasures

（）15.RobertJonasisinchargeofanewmarketingeffortdirectedtowardPeru.InorderforhiscompanytoeffectivelymarketanddistributetoallofPeru’smajorcities,Mr.JonasmustdevisealogisticsplanforcrossingtheAndesMountainsonadailybasis.WhichofthefollowingforeignenvironmentuncontrollablevariableswouldbeachiefconcernasMr.Jonasdeviseshisplan?

A.Competitiveforces

B.Culturalforces

C.Geographyandinfrastructure

D.Economicforces

E.Political/legalforces

 （）16.AmySimshasbeenassignedthetaskofpreparingamarketingplanforhercompanyforthenextyear’sbusinessactivities.Sheknowsthatsheshouldbeginherplanbyexaminingthevariablesthatshehassomecontrolover.Thesecontrollablevariableswouldincludeprice,product,channels-of-distribution,and_____.  

 A.demand

B.politicalforces

C.competition

D.economicclimate

E.Promotion

（）17.M&M,acompanyproducingmusicalinstruments,haddominateditshomemarketforseveralyearsbeforeventuringintointernationalmarkets.ThecompanywasfocusingmoreoninternationaloperationsuntilaGermancompanyinthesamebusinessentereditshomemarket.TheGermancompanystartedsellinggoodqualityproductsatpricesmuchlowerthanM&M’sandaffecteditssalesadversely.WhichofthefollowingelementsinthemarketingenvironmenthasaffectedthebusinessofM&Mintheabovescenario?

A.Leveloftechnology

B.Structureofdistribution

C.Competitioninthedomesticmarket

D.Culturalforces

E.Promotionoftheproduct

（）18.RalphWaiteisamarketingmanageratavideogameconsolemanufacturingfirm.Ralphhasbeenaskedtoreviewthemarketingopportunitiesofhiscompanyinaforeignmarket.Ralphisawarethathecanmodifycertainelementsofthemarketingenvironmenttosuittheforeignmarketneeds.Heisprimarilyfocusinghisattentiononthefactorsthatarenotunderhiscontrolandmightaffecttheirbusinessprospects.Whichofthefollowinguncontrollableelementsismostlikelytoaffectthecompany’sbusinessprospectsintheforeignmarket?

A.Thepricingpoliciesintheforeignmarket.

B.Thetradepoliciesinthehomecountry.

C.Thepromotionalactivitiesrequiredtomarkettheproduct.

D.Theleveloftechnologyinthetargetedmarket.

E.Theproductdistributionchannelsadoptedbyhiscompany.

 （）19. Theprimaryobstaclestosuccessininternationalmarketingareaperson’s_____andanassociatedethnocentrism.  

A.regionalism

B.holism

C.self-referencecriterion

D.Effortatadaptation

E.Effortatintegration

（）20. Whichofthefollowingistrueofethnocentrism?

A.Itistheculturalbindingforceamongadiverseemployeepopulationinanorganization.

B.Itisaproblemthatariseswhenmanagersfromaffluentcountriesworkwithmanagersandmarketsinlessaffluentcountries.

C.Americanmanagershavegenerallybeenuninfluencedbyit,especiallyinthebeginningofthe21stcentury.

D.Itisthecornerstoneofeffectiveadaptationinthefieldofinternationalmarketing.

E.Self-referencecriterionisuniversallyconsideredthetechniquetoreduceoreliminateethnocentrism.

（）21.Whichofthefollowingcharacterizesagloballyawaremanager?

A.Usingone’shomeculture’svaluesalonetomarketone’sproductsinforeigncountries.

B.Acceptingtheculturalwaysofanotherindividualastheirown.

C.Allowingotherstobedifferentandequal.

D.Discardingone’shomeculture’sstandardstoadopttheglobalculturalstandards.

E.Controllinganyinfluencesthattheglobalculturalstandardsmayhaveonthemarketingprocess.

（）22. Whichofthefollowingwillaidamanagerinunderstandingthewaypeopleofdifferentcountriesthinkandact?

A.Abetterunderstandingofglobaleconomictrends.

B.Adeeperunderstandingofworldmarketpotential.

C.Anunderstandingofforeigninvestmentopportunities.

D.Anunderstandingofmicroeconomics.

E.Ahistoricalperspective.

 （）23.Whichofthefollowingorganizationsseemsbetterequippedforinternationalization?

A.Afirmthatsellsitsproductsonlytothoseforeigncustomerswhodirectlycontactthefirm.

B.Afirmthathasaproductioncapacitythatismuchgreaterthanhomemarketdemand.

C.Afirmthatfocusesitsproductionactivitiesonmeetingthedemandsinthehomemarket.

D.Afirmthathasaculturallydiverseemployeeprofilebutfewcompetitiveofferingsatthegloballevel.

E.Afirmthathaslittleintentionofmaintainingacontinuousmarketrepresentation.

（）24.Jefferson’sisafirmthatspecializesindogfoodandgroomingproducts.Thecompanyhasaverywell-establisheddomesticmarket.ThecompanydoesnotactivelysellitsproductsoutsidenationalbordersbutprovidesgoodstocustomerswhocontactthemdirectlyorplaceorderswiththemthroughtheInternet.Jefferson’siscurrentlyinthe_____stageofinternationalmarketinginvolvement. 

A.frequentforeignmarketing

B.activeforeignmarketing

C.globalmarketing

D.regularforeignmarketing

E.nodirectforeignmarketing

（）25.JamesBright’scompanyseeksmarketsallovertheworldandattemptstosellproductsthatarearesultofplannedproductionformarketsinvariouscountries.WhichofthefollowingstagesbestcharacterizesthestageofinternationalmarketinginvolvementforMr.Bright’scompany?

 A.Infrequentforeignmarketing

B.Regularforeignmarketing

C.Nodirectforeignmarketing

D.Internationalmarketing

E.Internalmarketing

EssayQuestions

1.Whyistheinternationalmarketer’staskmoredifficultthanthatofthedomesticmarketer?

2.Listthedomesticenvironmentuncontrollablesthatinfluenceaninternationalmarketer. 

 CHAPTER02

True/FalseQuestions

（）1.AfterWorldWarII,theU.S.providedassistancetoothercountriestodeveloptheirmarketsandimproveglobaltradethoughitgainednoreturnsontheseinitiatives. 

（）2.TheGATTbecamepartoftheWorldTradeOrganizationin1995,withtheratificationoftheUruguayRoundagreements. 

（）3.Toencouragedevelopmentofdomesticindustries,governmentsworkonreducingtradebarriers. 

（）4.Agovernmentboycottisapartialrestrictionagainstthepurchaseandimportationofcertaingoodsand/orservicesfromothercountries. 

（）5.AntidumpinglawswerespecificallydesignedtopreventforeignproducersfrominvestingintheU.S.localmarkets. 

（）6.ThedecisionstakenbytheWorldTradeOrganizationinsolvingtradedisputesamongmembersarebindingones. 

（）7.TheWorldBankwasformedwiththeprimaryobjectiveofovercominginadequatemonetaryreservesanddealingwithunstablecurrencieswhichwereparticularlyvexingproblemsinglobaltrade. 

MultipleChoiceQuestions

（）8.AfterWorldWarII,theUnitedStatesledef