工商管理专业英语unit13.ppt
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Unit13IntegratedLogisticsManagement作者:
南开大学商学院作者:
南开大学商学院李桂华李桂华BusinessSchoolofNankaiUniversityGlossarylogistics:
n.物流学trimming:
n.Theactofonethattrims.整理,调整teamwork:
n.Cooperativeeffortbythemembersofagrouporteamtoachieveacommongoal.协同工作warehousing:
n.Toplaceorstoreinawarehouse,especiallyinabondedorgovernmentwarehouse.仓库贮存interact:
v.Toactoneachother:
互相作用inverse:
adj.Reversedinorder,nature,oreffect.相反的stock-out:
n.脱销trade-off:
交替使用harmonize:
v.Tobringorcomeintoagreementorharmony.使协调一致counterpart:
n.Onethathasthesamefunctionsandcharacteristicsasanother;anoppositenumber:
对手方相应的人或物BusinessSchoolofNankaiUniversityGlossaryapparel:
n.Clothing,especiallyoutergarments;attire.服饰dock:
n.Apier;awharf.码头tailored:
adj.Madebyatailor;custom-made.剪裁讲究的,定制的distributor:
n.Onethatmarketsorsellsmerchandise,especiallyawholesaler.发行者,销售者consolidator:
n.集运人replenishment:
n.tofillupagain补给,补充stockup:
采购,囤积bin:
n.Acontainerorenclosedspaceforstorage箱柜designated:
adj.Topointoutorcallbyaspecialname指定的barcode:
n.Acoderepresentingcharactersbysetsofparallelbarsofvaryingthicknessandseparationthatarereadopticallybytransversescanning.条形码BusinessSchoolofNankaiUniversityKeyTermsandConceptsIntegratedlogisticsmanagement:
Integratedlogisticsmanagementisalogisticsconceptthatemphasizestheteamwork,bothinsidethecompanyandalongallthemarketingchannelorganizations,inordertomaximizetheperformanceoftheentiredistributionsystem综合物流管理Supplychainmanagement:
Supplychainmanagementistheintegrationofallthefacilities,functions,andprocessesassociatedwiththeproductionofgoodsandservicesallthewayfromsupplierstocustomersorend-users.供应链管理BusinessSchoolofNankaiUniversityTextToday,moreandmorecompaniesareadoptingtheconceptofintegratedlogisticsmanagement.Thisconceptrecognizesthatprovidingbettercustomerserviceandtrimmingdistributioncostsrequiresteamwork,bothinsidethecompanyandamongallthemarketingchannelorganizations.Insidethecompany,thevariousfunctionaldepartmentsmustworkcloselytogethertomaximizethecompanysownlogisticsperformance.Thecompanymustalsointegrateitslogisticssystemwiththoseofitssuppliersandcustomerstomaximizetheperformanceoftheentiredistributionsystem.BusinessSchoolofNankaiUniversityTextCross-FunctionalTeamworkInsidetheCompanyInmostcompanies,responsibilityforvariouslogisticsactivitiesisassignedtomanydifferentfunctionalunitsmarketing,sales,finance,manufacturing,purchasing.Toooften,eachfunctiontriestooptimizeitsownlogisticsperformancewithoutregardfortheactivitiesoftheotherfunctions.However,transportation,inventory,warehousing,andorderprocessingactivitiesinteract,ofteninaninverseway.Forexample,lowerinventorylevelsreduceinventorycarryingcosts.Fromstock-outs,backorders,specialproduction.runs,andcostlyfast-freightshipments.Becausedistributionactivitiesinvolvestrongtradeoffs,decisionsbydifferentfunctionsmustbecoordinatedtoachievesuperioroveralllogisticsperformance.BusinessSchoolofNankaiUniversityTextThus,thegoalofintegratedlogisticsmanagementistoharmonizeallofthecompanysdistributiondecisions.Closeworkingrelationshipsamongfunctionscanbeachievedinseveralways.Somecompanieshavecreatedpermanentlogisticscommitteesmadeupofmanagersresponsiblefordifferentphysicaldistributionactivities.Thesecommitteesmeetoftentosetpoliciesforimprovingoveralllogisticsperformance.Companiescanalsocreatemanagementpositionsthatlinkthelogisticsactivitiesoffunctionalareas.Forexample,Procter&Gamblehascreated“supplymanagers”whomanageallofthesupplychainactivitiesforeachofitsproductcategories.Manycompanieshaveavice-presidentoflogisticswithcross-functionalauthority.Infact,accordingtoonelogisticsexpert,three-fourthsofallmajorwholesalersandretailers,andathirdofmajormanufacturingcompanies,haveseniorlogisticsofficersatthevicepresidentorhigherlevel.Thelocationofthelogisticsfunctionswithinthecompanyisasecondaryconcern.Theimportantthingisthatthecompanycoordinatesitslogisticsandmarketingactivitiestocreatehighmarketsatisfactionatareasonablecost.BusinessSchoolofNankaiUniversityTextBuildingChannelPartnershipsThemembersofadistributionchannelarelinkedcloselyindeliveringcustomersatisfactionandvalue.Onecompanysdistributionsystemisanothercompanyssupplysystem.Thesuccessofeachchannelmemberdependsontheperformanceoftheentiresupplychain.Forexample,Wal-Martcanchargethelowestpricesatretailonlyifitsentiresupplychainconsistingofthousandsofmerchandisesuppliers,transportcompanies,warehouses,andserviceprovidersoperatesatmaximumefficiency.BusinessSchoolofNankaiUniversityTextCompaniesmustdomorethan