手工店创业计划书参考3篇.docx

手工店创业计划书参考3篇.docx

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手工店创业计划书参考3篇

手工店创业计划书参考3篇

　　篇一：

手工坊创业计划书

　　科技文化节

　　大学生创业计划书

　　企业名称：

　　创业者姓名：

所属学校：

　　日期：

　　通讯地址：

电话：

　　目录

　　1执行总结.................................................................................................................................................5

　　公司.............................................................................................................................................5

　　市场.............................................................................................................................................5

　　投资与财务.................................................................................................................................5

　　组织人力资源..............................................................................................................................6

　　2项目背景.................................................................................................................................................6

　　产业背景......................................................................................................................................6

　　主要DIY手工品制作概述.........................................................................................................7

　　制陶...................................................................................................................................7

　　布艺编织..........................................................................................................................9

　　公仔................................................................................................................................10

　　剪纸................................................................................................................................12

　　手工坊市场前景评估...............................................................................................................13

　　3市场调查和分析...................................................................................................................................14

　　宏观营销环境............................................................................................................................14

　　市场特征....................................................................................................................................14

　　概述................................................................................................................................14

　　购买决策过程................................................................................................................14

　　市场细分....................................................................................................................................15

　　消费群体定位及分析.....................................................................................................15

　　竞争分析....................................................................................................................................15

　　市场容量....................................................................................................................................17

　　趋势分析与预测........................................................................................................................18

　　4公司战略...............................................................................................................................................18

　　公司概述....................................................................................................................................18

　　总体战略....................................................................................................................................18

　　发展战略...................................................................................................................................19

　　初期（第1—2年）........................................................................................................19

　　中期...................................................................................................19

　　长期..................................................................................................19

　　5市场营销...............................................................................................................................................20

　　目标市场（TargetMarket）.........................................................................................................20

　　产品组合................................................................................................................20

　　产品.................................................................................................................................20

　　品牌.................................................................................................................................20

　　价格组合................................