工商管理 专业英语.docx

工商管理 专业英语.docx

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工商管理专业英语

宁波大学答题纸

（2013—2014学年第1学期）

课号：

012M13CA1课程名称：

专业英语改卷教师：

学号：

116010047姓名：

胡颖杰得分：

Content

1

Lenovo’sfiveyearstrategies3

Foreword3

Lenovo’svision4

Foundation5

Introduction5

Leadership6

Productsandservices7

Smartphonesandtablets7

Smarttelevisions7

Personalandbusinesscomputing8

Challenge9

Marketing10

China10

UnitedStates11

Fiveyears’strategies（owingtomyownview）11

Marketing11

NorthEurope12

Others12

Mergersandacquisitions12

Overall13

Lenovo’sfiveyearstrategies

Foreword

AsthesurveythatwasdonebyChinesequalitycommitteeandtheCCWResearch,Lenovohasachieved“thefirstproducttochooseintheChineseITconsumptionmarket”owingtoitsadvancetechnicalstrengthandexcellentservice.ItisthetwelfthtimethatLenovohadwontheprice.

AccordingtothelatestdatathatwasgivenoutinJulybyIDCandGartner（twoprofessionalmarketresearchfirm）,Lenovohasbecameword’slargestpersonalcomputersupplier.TheIDCpointedoutthattheworld’smarketshareofthesecondquarterin2013hasincreasedto16.7%andbecametheleaderofpersonalcomputerindustry.

Inthe9thJuly2013,Lenovoannouncedthattheyhadmadeagreatprogressintheworld’srichestcompanyofthetopfivehundred.Inthelastyear,theirrankwasthreehundredandseventyandduetolastmonth,theybecamethethreehundredandtwentynine.Theirbusinessvolumehasreachedthirtyfourbilliondollars

LenovohasthepotentialtoharnessandbuilduponourexperiencesandsuccessesinChineseITindustry,butweneedyourhelptoachievethisgoal.

Lenovo’svision

Lenovo’svisionisthatLenovowillcreatepersonaldevicesmorepeopleareinspiredtoown,andtheculturethatmorepeopleareaspiretojoinandanenduring,trustedbusinessthatiswellrespectedaroundtheworld.ThisvisionguidesusinpursuitofLenovo’smissiontobecomeoneoftheworld’sgreatestpersonaltechnologycompany.Andthiswillbeaccomplishedbythefollowingthreeparts:

▪PersonalComputers:

 LeadinPCsandberespectedforourproductinnovationandquality.

▪Convergence:

 Leadtheindustrywithanecosystemofdevices,services,applicationsandcontentforpeopletoseamlesslyconnecttopeopleandwebcontent.

▪Culture:

 Becomerecognizedasoneofthebest,mosttrustedandmostwell-respectedcompaniestoworkforanddobusinesswith.

Foundation

LiufoundedLenovoin1984withagroupoftenengineersinBeijing withthehelpof200,000 yuan.Lenovoofficiallystatesthatitwasfoundedon1November1984.Lenovo'sincorporationwasapprovedbytheChinesegovernmentonthesameday.JiaXufu,oneofthefoundersofLenovo,indicatesthefirstmeetinginpreparationforstartingthecompanywasheldon17Octoberofthesameyear.Elevenpeople,theentiretyoftheinitialstaff,attended.Eachofthefounderswasmiddle-agedmembersoftheInstituteofComputingTechnology,ChineseAcademyofSciences.The200,000yuanwasusedasstart-upcapitalwasapprovedby ZengMaochao.ThenameforthecompanyagreeduponatthismeetingwastheChineseAcademyofSciencesComputerTechnologyResearchInstituteNewTechnologyDevelopmentCompany.

Theirfirstsignificanteffort,anattempttoimporttelevisions,failed.Thegrouprebuiltitselfwithinayearbyconductingqualitychecksoncomputersfornewbuyers.LenovosoonstarteddevelopingacircuitboardthatwouldallowIBM-compatiblepersonalcomputerstoprocess Chinesecharacters.ThisproductwasLenovo'sfirstmajorsuccess.Lenovoalsotriedandfailedtomarketadigitalwatch.Liusaid,"Ourmanagementteamoftendifferedonwhichcommercialroadtotravel.Thisledtobigdiscussions,especiallybetweentheengineeringchiefandmyself.Hefeltthatifthequalityoftheproductwasgood,thenitwouldsellitself.ButIknewthiswasnottrue,thatmarketingandotherfactorswerepartoftheeventualsuccessofaproduct."Lenovo'searlydifficultieswerecompoundedbythefactthatitsstaffhadlittlebusinessexperience."Weweremainlyscientistsanddidn'tunderstandthemarket",Liusaid."Wejustlearnedbytrial-and-error,whichwasveryinteresting—butalsoverydangerous",saidLiu.In1990,Lenovostartedtomanufactureandmarketcomputersusingitsownbrandname.

Introduction

LenovoisaChinesemultinationaltechnologycompanywithheadquartersinBeijing,China,andMorrisville,NorthCarolina, UnitedStates. Itsellspersonalcomputers,tabletcomputers,smartphones,workstations,servers,electronicstoragedevices,ITmanagementsoftwareand smarttelevisions.Inthesecondquarterof2013Lenovowastheworld'slargestpersonalcomputervendor byunitsales. Itmarketsthe ThinkPad lineofnotebookcomputersandthe ThinkCentrelineofdesktops.

HeadquarteredinBeijing LenovoBuilding,Lenovohasoperationsinmorethan60countriesandsellsitsproductsinaround160countries.Lenovowasfoundedin Beijingin1984andincorporatedin HongKong in1988underitspreviousname,Legend.Lenovoislistedonthe HongKongStockExchange andisaconstituentofthe HangSengChina-AffiliatedCorporationsIndex,oftenreferredtoas"RedChips".

Leadership

YangYuanqing

HeisthechairmanandchiefexecutiveofficerofLenovo.OneofhismajorachievementswastoleadLenovotobecomethebest-sellingpersonalcomputerbrandinChinasince1997.In2001,BusinessWeeknamedhimoneofAsia’srisingstarsinbusiness.AccordingtoLenovo’sannualreport,Yangearned14milliondollarsincluding5.2milliondollarsinbonuses,duringthefiscalyearthatendedinMarch2012.

LiuChuanzhi

HeisanotherfounderandchairmanofLenovo.HewastrainedasanengineeratamilitarycollegeandlaterwentontoworkatChineseAcademyofScienceslaterhewassenttoworkasalaboreronafarm.

JerryYang

Intheearly2013,LenovoannouncedtheadditionofYahoofounderJerryYangtoitsboard.Lenovo’sCEOsaid”Jerry’sappointmentasanobservertoourboardfurthersLenovo’sreputationasatransparentinternationalcompany”.SpeakingofJerry,Yangsaid”webelievethattheywilladdagreatdealtoourstrategicthinking,long-termdirectionand,ultimately,ourabilitytoachieveouraspirationsinthePCplusera.”

Productsandservices

Smartphonesandtablets

Lenovolaunchedthe LePhone inChinainordertocompeteagainstothersmartphones.ThesesamephonesaremarketedasIdeaPhonesoutsideofChina.Inearly2013,Lenovo'sCEOannouncedthatthecompanywouldstartsellingmobilephonesintheUSbytheendoftheyear.

AccordingtoIHSiSuppli,Lenovowasatop-threesmartphonemakerinChinawitha16.5%marketshareinthefirstquarterof2012.AccordingtoaMayreportreleasedbyIDCLenovoranksfourthintheglobaltabletmarket.AsofNovember2012,LenovowasthesecondlargestsellerofmobilephonesinChinawhenmeasuredbyvolume.

Smarttelevisions

InNovember2011,Lenovosaiditwouldsoonunveila smarttelevision productcalledLeTV,expectedforreleaseinthefirstquarterof2012."ThePC,communicationsandTVindustriesarecurrentlyundergoinga“smart”transformation.Inthefuture,userswillhavemanysmartdevicesandwilldesireanintegratedexperienceofhardware,softwareandcloudservices."LiuJun,presidentofLenovo'smobile-Internetanddigital-home-businessdivision.

Personalandbusinesscomputing

Whilemanyarguethatcomputingisenteringa"post-PCera",Lenovo'sCEO, YangYuanqing,believesthatthepersonalcomputerisstillrelevantandthatcomputingisreallyenteringwhathecallsthe"PCplusera".Inordertoavoidcommoditypricingandcompeteagainstmobiledevices,YanghaspushedLenovotopursueinnovativenewPCdesignssuchasitspopular IdeaPadYoga products,ThinkPadHelix,andThinkPadTwist.Lenovohasachievedsignificantsuccesswiththishigh-valuestrategyanditnowcontrolsmorethan40%ofthemarketforWindowscomputerspricedabove900dollarsintheUnitedStates.

ThinkPad

ThinkPadisalineofbusiness-oriented laptopcomputers knownfortheirboxyblackdesign,modeledafteratraditionalJapanese lunchbox. ThinkPadswereoriginallyan IBM product;theyhavebeenmanufacturedandsoldbyLenovosinceearly2005,followingitsacquisitionofIBM's personalcomputer division.TheThinkPadhasbeenusedinspaceandistheonlylaptopcertifiedforuseonthe InternationalSpaceStation.

ThinkCentre

ThinkCentreisalineofbusiness-oriented Desktopcomputers whichwasintroducedin2003byIBMandsincehasbeenproducedandsoldbyLenovosince2005.ThinkCentrecomputerstypicallyincludemid-rangetohigh-endprocessors,optionsfordiscretegraphicscards,andmulti-monitorsupport.

ThinkServer

TheThinkServerproductlinebeganwiththeTS100fromLenovo. Theserverwasdevelopedunderagreementwith IBM,bywhichLenovowouldproducesingle-socketanddual-socketserversbasedonIBM’sxSeriestechnology. Anadditionalfeatureoftheserverdesignwasasupportpackageaimedatsmallbusinesses. ThefocusofthissupportpackagewastoprovidesmallbusinesseswithsoftwaretoolstoeasetheprocessofservermanagementandreducedependenceonITsupport.

ThinkVisiondisplays

High-endcomputerdisplaysaremarketedundertheThinkVisionname.ThinkVisiondisplaysshareacommondesignlanguagewithotherTHINKdevicessuchastheThinkPad lineofnotebookcomputersand ThinkCentre desktops.

IdeaPad

TheIdeaPadlineofconsumer-oriented laptopcomputers wasintroducedinJanuary2008.TheIdeaPadistheresultofLenovo'sownresearchanddevelopment;UnliketheThinkPadlineofnotebooks,itsdesignandbrandingwerenotinheritedfromIBM.TheIdeaPadline'sdesignlanguagediffersmarkedlyfromth