kotlerchapter5Word格式.docx
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D)AandB
E)alloftheabove
2PageRef:
3)Economic,technological,andculturalforcesareall________inthestimulus-responsemodelofbuyerbehavior.
A)buyerresponses
B)stimuli
C)componentsofthebuyer'
sdecisionprocess
D)buyercharacteristics
E)buyingattitudes
B
137
4)Mostlargecompaniesresearch________buyingdecisionstofindoutwhattheybuy,wheretheybuy,howandhowmuchtheybuy,whentheybuy,andwhytheybuy.
A)market
B)permanent
C)consumer
D)social
E)group
C
136
5)Thestartingpointofunderstandingaconsumer'
sresponsetovariousmarketingeffortsisthe________ofabuyer'
sbehavior.
A)belief
B)subculture
C)postpurchasefeeling
D)stimulus-responsemodel
E)postpurchasedissonance
6)MarketingstimuliconsistofthefourPs.WhichisNOToneofthese?
A)product
B)politics
C)price
D)promotion
E)place
7)Themarketerwantstounderstandhowthestimuliarechangedintoresponsesinsidetheconsumer'
s________,whichhastwoparts.First,thebuyer'
scharacteristicsinfluencehowheorsheperceivesandreactstothestimuli.Second,thebuyer'
sdecisionprocessitselfaffectsthebuyer'
A)culture
B)blackbox
C)belief
D)lifestyle
E)socialclass
8)Inthemodelofbuyerbehavior,whichofthefollowingisNOTamajortypeofforceoreventinthebuyer'
senvironment?
A)economic
B)technological
C)political
D)channel
E)cultural
9)________is(are)themostbasiccauseofaperson'
swantsandbehavior.
A)Culture
B)Brandpersonality
C)Cognitivedissonance
D)Societalfactors
E)Selectiveperception
A
5-2
10)Marketersarealwaystryingtospot________inordertodiscovernewproductsthatmightbewanted.
A)lifestyles
B)culturalshifts
C)groups
D)dissonance
E)attitudes
3PageRef:
11)Eachculturecontainssmaller________,orgroupsofpeoplewithsharedvaluesystemsbasedoncommonlifeexperiencesandsituations.
A)alternativeevaluations
B)cognitivedissonances
C)subcultures
D)motives
AACSB:
MulticulturalandDiversity
12)WhichofthefollowingisNOTconsideredanimportantAmericansubculturebymarketers?
A)Hispanics
B)AfricanAmericans
C)matureconsumers
D)opinionleaders
E)AsianAmericans
13)Thisgroupofconsumerstendstobuymorebranded,higher-qualityproducts.andtomakeshoppingafamilyevent,withchildrenhavingabigsayinthepurchasedecision.Ingeneral,theyareverybrandloyal,andtheyfavorcompanieswhoshowspecialinterestinthem.
A)Hispanic
B)AfricanAmerican
C)Asian
D)mature
E)gayandlesbian
137-138
14)________,thefastest-growingU.S.demographicsegment,nownumbermorethan45million.
A)AfricanAmericans
B)Hispanics
C)AsianAmericans
D)Matureconsumers
E)Gaysandlesbians
15)Althoughmoreprice-consciousthanothersegments,________consumerstendtobestronglymotivatedbyqualityandselection.Brandsareimportant.Theyenjoyshoppingandaremorefashionconsciousthanotherethnicgroups.
C)mature
D)Asian
E)babyboomer
139
16)________,themostaffluentAmericandemographicsubculture,nowhavemorethan$450billioninannualspendingpower.
D)Gaysandlesbians
E)GenXers
17)________arebecomingaveryattractivemarket:
theyaretheidealmarketfortravel,restaurants,high-techhomeentertainmentproducts,andconvenientservices
B)AsianAmericans
C)Matureconsumers
D)AfricanAmericans
E)Teenagers
140
18)WhichofthefollowingisNOTtrueofmatureconsumers?
A)Thebeststrategyistoappealtotheiractive,multidimensionallives.
B)Theyareanidealmarketfor"
do-it-for-me"
services.
C)High-techhomeentertainmentproductsappealtothem.
D)Theyplacemoreimportanceonbrandnamesandaremorebrandloyalthanmembersofotheragegroups.
E)Theyareagoodmarketforcosmeticsandpersonalcareproducts.
19)________aresociety'
srelativelypermanentandordereddivisionswhosememberssharesimilarvalues,interests,andbehaviors.
A)Socialclasses
B)Cultures
C)Referencegroups
D)Attitudes
E)Lifestyles
20)WhatisonewaythatsocialclassisNOTmeasured?
A)occupation
B)education
C)income
D)numberofchildreninthefamily
E)wealth
21)WhichofthefollowingstatementsistrueregardingsocialclassintheUnitedStates?
A)Socialclassisdeterminedprimarilybyincomelevel.
B)LinesbetweensocialclassesintheUnitedStatesarefixedandrigid.
C)Socialclassesshowdistinctproductpreferencesinclothingandautomobiles.
D)Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.
E)PeoplearerelegatedtoapermanentclasslayerintheUnitedStates.
22)________aregroupstowhichanindividualwishestobelong,aswhenateenagedbasketballplayerhopestoplaysomedayfortheLosAngelesLakers.
A)Membershipgroups
B)Aspirationalgroups
C)Leadingadoptergroups
D)Leisuregroups
E)Socialclassgroups
23)________arepeoplewithinareferencegroupwho,becauseofspecialskills,knowledge,personality,orothercharacteristics,exertinfluenceonothers.
A)Opinionleaders
B)Habitualbuyers
C)Socialnetworkers
D)Stealthmarketers
E)Buzzmarketers
141
Communication
24)Opinionleadersaresometimesreferredtoas________.
A)theinfluentials
B)theupperuppers
C)themiddleclass
D)buzzmarketers
E)networkers
25)Manycompanies,suchasJetBlueandSony,enlisteverydayconsumerswhoareenthusiasticabouttheirbrandstobecome________,brandambassadorswhosharetheirpassionforacompany'
sproductswithlargecirclesoffriendsandacquaintancesinreturnforinsiderknowledgeandotherrewards.
A)leadingadopters
B)brandevangelists
C)directmarketers
D)directsellers
E)influencers
26)Companieswhousebrandambassadorsareparticipatingin________.
A)opinionleading
B)traditionalmarketing
C)buzzmarketing
D)directmarketing
E)valuesmarketing
27)MySandYouTubearebothexamplesof________.
A)buzzmarketing
B)opinionleaders
C)socialnetworks
D)earlyadopters
E)word-of-mouthmarketing
143
UseofIT
28)Whichofthefollowingbestexplainswhyarushofmarketersnowparticipateinestablishedonlinesocialnetworks?
A)Socialnetworkinghasbeenproventobemoreeffectivethantraditionalmarketing.
B)Socialnetworksallowcompaniestohavegreatercontroloverbrand-relatedcontentthanothermediado.
C)Membersofsocialnetworkingsitesareunlikelytotuneoutpersonalizedadvertisingmessages.
D)Companieshavefoundtheirownsocialnetworkstobeunsuccessful.
E)Consumersaremorelikelytoviewtopeer-to-peercommunicationascredible.
E
144
29)The________isthemostimportantconsumerbuyingorganizationinsociety;
therolesandinfluencesofdifferentmembershavebeenresearchedextensively.
A)family
B)socialclass
C)membershipgroup
D)subculture
E)referencegroup
145
Sk