影楼后期数码美工的基本理论知识The basic theory knowledge of digital art in the studioWord格式.docx

影楼后期数码美工的基本理论知识The basic theory knowledge of digital art in the studioWord格式.docx

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Colorisdividedintotwocategories:

achromaticandcolorful.Achromaticcoloriscolorless.Onlyshadesofdark,white,andgraychange.Thereisacolorsystemnotonly

Lightandshadearedifferent,andtherearechangesinhueandpurity,thehue,brightnessandpurityofthiscoloristhethreeelementofcolor,alsoknownasthethreecolorattributes

Hue

Huereferstotheappearanceofcolor,isthemostprominentfeatureofcolor.Thesixbasiccolorsofred,yellow,blue,orange,green,andvioletonchromatographycanbeconfusedwithnumerousspecies

Differenthue.Thehueisverysimilartothecolorfulskinoftheskin,reflectingthecharacterofthecolorextroversionandthesoulofthefullcolor.

purity

Purityreferstothebrillianceofcolor,alsoknownascolorsaturation.Thehighestpurityisred,yellowpurityishigher,greenpurityisabouthalfofred.pure

Degreeofcolorreflectstheintrovertedcharacter.Thesamehue,evenifaslightchangeinpurity,willimmediatelyleadtochangesincolor,character

Lightness

Lightnessisthedepth,shade,andintensityofacolor.Itdependsontheintensityofthereflectedlight.Anykindofpurityhasitsownbrightness.Forexample,yellowisbrightness

Thehighestcolor,purpleisthelowestbrightnesscolor,green,red,blue,orangebrightnesssimilartothemiddlebrightness.

Incolor,lightnesshasstrongindependenceinthethreeelements.Itcanberenderedseparatelybyblackandwhite,withoutanyhue.

Hueandpuritymustdependoncertainlightandshadetoappear,oncethecoloroccurs,therelationshipbetweenlightanddarkwillappear.Wecanputthisabstractlightnessaway

Itisconsideredasacolorskeleton,anditisthekeytothecolorstructure.

Theuseofcolor

Thecolorisnotisolated,itmustadapttotheclimateandenvironment,andenjoythehabitofreadinginits,butalsoconsiderthefarandnearvision,big,smallchanges.

Goodgraphicdesignworksshouldpayattentiontoharmony,contrast,balance,rhythmandrhythmintheuseofpaintingcolors.

Colorfadingand

Colorharmonyreferstothecombinationoftwoormorecolorsintotwokindsofvisualeffects.Reconcilingsoastomakecleardistinctions

Colourbecomescoherent.Inourdailylife,weoftenfindthatsomethingsareveryharmonious,elegantandintoxicating,whileothersaredullandlow

Custom.Asinglecolordoesnothavecoordination,andonlywhenseveralcolorshavebasiccommonalityorfusioncantheybecomecoordinated.

Colorcontrast

Thecolorcontrastreferstotwoormorethantwokindsofcomplementarycolorcolortogethertoproduceastrongvisualexperiencestillunified

Harmoniouscolorrelations,contrast,mainlythroughthecoloroflightandshade,coldandwarm,sizeofthearea,distance,shape,movement,painting,colorfactorstoachieve

Bothantagonisticandunifiedvisualeffects.Themostcharacteristicofthecontrastisenoughtoproduceacomparativeeffect,sothatthethemeismoreprominentandprominent."

Alittleredamongthegreentrees"

istheTao

Daniel.

Colorbalance

Graphicdesignoftenencounteredsuchasituation,lightanddarkcolorcollocation,when,lightfeelingisverylight,anddarkfeelingisveryheavy,thisisbecausethecolorin

Afeelingoflightinvision.Thedegreefeelingofcolorisbasedontheirbrightnesslevel,suchastwokindsofcolorthesamebrightnessofthearch,highcolorsaturation

Feellighterinvision.Thecolorbalanceingraphicdesignistomatchthecolorofthiskindofcolorwithgreatdisparityandmakeitfeelcomfortableingraphicdesign,

Stable。

Inthedesign,weshouldalsopayattentiontotherelationshipofbalance,lightandheavycolors,andthecoloroftheexpansionandcontractioncolors.

（2）composition

Threeelementsofcomposition:

dots,lines,andplanes

Point:

generallyreferstoarelativelysmallimage,canbeasmallflower,aword,asmallcolorblocks,playabalanced,richandactiveroleinthelayout

Line:

oftenreferstoalineoftext,aribbonoralineofblankspace,inthealbum,printmaking,composition,smalldecorative,connection,balanceandsegmentationrole.In

Itselegantshape,richnessanddifferentrenderingtoolspresentdifferentvisualeffectsandgivethelayoutasenseofbeauty.

Surface:

inthelayoutofthecomposition,thereisanobviouslengthandwidthoftheimage.Liveinthelayoutofthealbum,thesurfaceisoftencomposedofphotographs,sometimesbyXuDuowen

Acollectionofwordsorlargeblocksofcolor.Andinthelayoutofthelargestarea,themostvisual,isthethemeofthepage.

Compositionprinciple

Repetitionandapproximation

Aphotograph（suchasarectangle）withseveralcontentsandthesameshape,orasetofpicturesthataresimilarinshapetoformacompositionforitsshape,size,direction,

Thesamecolor,andproduceastable,neat,regularaestheticfeeling.

Symmetryandequilibrium

Symmetrical,symmetrical,upanddownsymmetryandradiation,andsoon.Hasthecharacteristicsofsymmetricstrategies,inorder,tothecompositionimagewell.equilibrium

Theformisthepursuitofbalanceisequalanddifferentshapedingot,byartistsonthelayoutoftheelaboratestructure,soastoachievetheeffectofgravitystablelayout.

Contrastandreconciliation

Contrastisachievedbycomparingvariouselementstoachieveastrongvisualeffect.Reconciliationisthesearchforcoordinationamongdifferentelements

Makethepagestable,unifiedandharmonious.Inthelayoutofthealbum,youcancreateasenseofbeautybymeansofoverallharmonyandlocalcontrast

Segmentationandproportion

Inthecomposition,usingthesequencecompositionmadeaestheticisthefocusofsegmentationandadjustableratio,suchasarithmeticprogression,geometricseries,goldensection,thealbumproper

Proportionwilladapttotheappreciationofthevisualpsychology,toachieveorderlyresults.

Theentityinthealbumlayoutreferstothecontentsofthetext,photos,decorations,etc.,andthespacewherenothingisplacediscalled"

blankspace"

alsocalled"

virtualbody"

"

.

Blankspaceenablestheentityandlayouttobeimaginative,givingtheviewerroomtoimagine.

Changeandunity

Changescanbecausedbyavisualjump,oftenbecomethevisualfocusofthepage:

uniformlayoutcompositionreferstothetone,canmakeaconsistentlayout.

Changesneedtobeunifiedasanimportantpillarandprerequisiteforharmony,buttheunityofthepagecannotbeexcessive,becausetheexcessiveunitywillmakethelayoutmonotonous.

Theformconstitutesthemostbasictrainingofthestudio'

slaterartdesign.Inthepracticeofformformation,weshouldgraduallyseparatefromthepresentvisiononlyintermsoffigurativeform

Thedirectionofthinkingandthinking,asfaraspossibletoavoidthegeneralinertiaofthinking,toabstract,mathematicalormultipleformsofvisualthinkingtogo.

Inthestudioaftertheartofmakingtheprocess,therearemanytechniquesandskillsused.Onthebasisofmasteringskillsandtechniques,thekeyistoinnovate,

Constantlybreakthroughtheroutineanddesignnovel,uniqueandpersonalizedworks.

4.artdesignprocedure

Artdesignprogramisdividedintotwoparts,oneisthedesignprocess,andtheotheristheproductionprocess

Artdesignisnotpurelyartisticperformance,itisshipped

Useartisticcreationtoconveytheinformationofcommoditiesandpromotethecirculationofcommodities.Leavethearttoshowtheinformationofthegoods,thatisthemerchandise

Lowdegreeofimitation:

exaggeratedartisticpractices,butalsotomaketheperformanceofgoodsoutofreality,lostthepurposeofart.

（1）designprocedure

Firstofall,throughcommunication,toaccuratelygrasptheneedsofcustomers,customerdemandforthedesignofthestartingpointandobjectives.

Afterpreliminaryresearchandanalysisofconsumers,theybegantoidentifythethemeoftheart,whichisaveryimportanttask,todoasfollows

Eye-catching,canquicklyattracttheattentionofconsumers:

Easytounderstand,regardlessoftheperformanceofgraphics,butalsofulltextexpression,wemustcorrectlyconveythedesignintent:

Stimulatetheimportanceoftherelationshipbetweenthecontentoftheartandtheconsumer,andstimulatethepurchasingmotivationoftheconsumer,

Unique,canpullbigandsimilarproductsinpublicityonthedistance,highlightingtheirownuniquefeatures.

Afterthat,gointotheartcreation,andgivefullplaytotheartisticimaginationandcreativity,andshowthethemeoftheartistandtheoriginalityoftheartistintheproperformofart.

（2）makingprocedures

Aftertheartist'

sperformanceplanisdetermined,thenaseriesofartdesignsaremade.

Artproductionisaprocessofperformanceandbreakthrough.Ifyoudonotattachgreatimportancetoit,therearemanyeffectsthatcannotbeaccuratelyd