功能对等理论视角下的商务英语广告翻译毕业论文Word文件下载.docx

功能对等理论视角下的商务英语广告翻译毕业论文Word文件下载.docx

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最后得出的结果是，广告翻译中强调的功能对等就是将源语言中的信息转换成另一种语言形式,使得目标群众做出相近或相等的回应。

关键词：

功能对等理论；

商务英语;

广告翻译；

语言特点

Abstract

TranslationofBusinessEnglishAdvertisementsfromthePerspectiveofFunctionalEquivalence

YaoYuxin

Nida'

stheoryof"

functionalequivalence"

believesthattranslationshouldaccuratelyconveytheoriginalinformationtothereader,sothatthereader'

sresponseisconsistentwiththeoriginalreader,soastoachieveequalityinsemanticsandstyle.BusinessEnglishadvertisingtranslationisdifferentfromothertranslations,becauseadvertisingisaspecialliteraryformthatneedstoachieveaspecialpurpose,andbecauseofthedifferencesbetweennationalpsychologyandsocialculture,itisdifficulttoachievetranslationwiththeeffectofabsolutelyequaltotheoriginal.Nida'

sfunctionalequivalencetheoryenablestranslatorstoflexiblyapplyittospecialliteraryformundertheguidanceofcertainprinciples,emphasizingakindoffunctionalequivalence,withoutrequiringcompleteequivalenceoftheoriginalinsemantics,socialcultureandliteraryform,Itsmeritsmainlydependonthereader'

sacceptanceofresponseequalorapproximateequal.Therefore,usingNida'

s"

theory,westudiedhowtoachievefunctionalequivalenceinsemanticsandstyleinthetranslationprocessofbusinessEnglishadvertising.Thefinalresultisthatthefunctionalequivalenceemphasizedinthetranslationofadvertisementsistoconverttheinformationintheoriginallanguageintoanotherlanguageform,sothatthetargetpeoplerespondsimilarlyorequally.

Keywords:

FunctionalEquivalencetheory;

BusinessEnglish;

Advertisementtranslation;

LinguisticFeatures

Contents

Introduction........................................................................................1

0.1BackgroundofResearch..........................................................................................1

0.2PurposeandSignificanceofResearch....................................................................1

0.3MethodofResearch.........................................................................................2

ⅠLinguisticFeaturesandExpressionofBusinessEnglishandBusinessEnglishAdvertising……....................................……………....……3

1.1LinguisticFeaturesofBusinessEnglish.................................................................3

1.1.1LinguisticFeaturesofBusinessEnglishWriting......................................3

1.2FeaturesandExpressionsofBusinessEnglishAdvertisingLanguage....................5

1.2.1LinguisticFeaturesofEnglishAdvertisements......................................................5

1.2.2EnglishLanguageinBusinessEnglishAdvertising........................................8

ⅡNida'

sFunctionalEquivalentTranslationTheory…………………......……..9

2.1IntroductiontoFunctionalEquivalenceTheory………………………………………9

2.2TheContentofFunctionalEquivalenceTheory……………………………………...9

2.3AnalysisoftheAdvantagesofFunctionalEquivalenceTheory…….………………..11

2.4DeficienciesinFunctionalEquivalenceTheory………………………………...12

2.5ContributionofFunctionalEquivalenceTheory……….………………………..13

ⅢTranslationPrinciplesandSkillsofBusinessEnglishandBusinessEnglishAdvertising…………………………………………………………15

3.1TranslationPrinciplesofBusinessEnglish....................................................................15

3.2TranslationSkillsofBusinessEnglish………………………………………………...16

3.2.1VocabularyTranslationSkillsforBusinessEnglish……………………………16

3.2.2SentenceTranslationSkillsforBusinessEnglish……………………………...17

ⅣTheApplicationofFunctionalEquivalenceTheoryinBusinessEnglishAdvertisement................................................................................19

4.1FunctionalEquivalenceinBusinessEnglishAdvertisementTranslation..................19

4.2PrincipleofFunctionalEquivalenceinEnglishAdvertisementTranslation...........19

4.2.1Followingoriginalsubject.....................................................................................20

4.2.2Accordancewithculturalthinking..........................................................................20

4.3SignificanceofFunctionalEquivalenceTheoryinBusinessEnglishAdvertising

Translation........................................................................................................20

Conclusion………………………………………………………………………………22

References………………………………………………………………………....23

Acknowledgments………………………………………………...........…………….......24

Introduction

0.1BackgroundofResearch

Duetothedevelopmentofscienceandtechnologyandtheriseofinternationaltradeindustry,theexchangesandcommunicationbetweencountriesaregettingcloserandcloser,theworldeconomicpatternhasundergonemajorchanges,andtheimportanceoftheChinesemarketisincreasinglyprominent.Therefore,ithasattractedmoreandmoreforeigninvestorstoentertheChinesemarket.However,theadvertisementsofcompaniesthathavejustenteredtheChinesemarketaregenerallyinEnglish,soitisdifficultforthebroadconsumergroupstotrulyunderstandthemeaning,connotationandrealdifferencebetweenbrands.Andadvertisementsareaneffectivewaytoattractconsumergroupsandmakeconsumersunderstandtheproduct,soitisparticularlynecessarytoexplorethetranslationstrategiesofEnglishadvertisingtranslation.Nidabelievesthat"

translationistherelationshipofmostinseparableconnectionandtransformationinformandmeaningbetweentheoriginallanguageandthetargetlanguage"

.Functionalequivalencetheoryalsopointsoutthat"

thefeedbacklevelofthereaderoftranslationtothetranslatedinformationshouldbebasicallythesameasthatofthetranslatortotheoriginallanguage."

Andthistheoryjustreflectsthetranslationcharacteristicsofadvertisingtranslation.Therefore,theauthorofthisarticletriestoanalyzethetranslationcharacteristicsofadvertisingfromthefunctionalequivalencetheoryandexplorethestrategicskillsofadvertisingtranslation.

0.2PurposeandSignificanceofResearch

TheresearchingofbusinessEnglishadvertisingtranslationisforthevastconsumergrouptotrulyunderstandthemeaning,connotationandtruedifferencesbetweenbrandsandbrands,sothatconsumerscanbetterunderstandtheproducts,whichcanattractmoreandmoreforeigninvestorsenteringtheChinesemarket,itisparticularlynecessarytoexploretranslationstrategiesforEnglishadvertisingtranslation.

0.3MethodofResearch

Thisarticleadoptstheliteraturemethod,collectingalargenumberofrelevantdomesticandforeignfunctionalequivalencetranslationtheoriesandbusinessEnglishadvertisingtranslationrelatedmaterialswiththehelpofbooks,newspapersandmagazinesandtheInternet.Throughtheanalysis,comparisonandsortingofthesedocuments,acompletetheorysystemisconstructed.Itprovideatheoreticalbasisfortheresearch.

ChapterⅠ

LinguisticFeatures,ExpressionandTranslationSkillsofBusinessEnglishandBusinessEnglishAdvertising

Intheseyears,withthegradualestablishmentofinternationaltradeandtheworldeconomicsystem,therearemoreandmoreopportunitiesforChinatocooperatewithforeigngovernmentsandenterprises,butlanguageissueshavebecomeanimportantobstacletoforeigneconomicdevelopment.Therefore,wemustpayattentiontobusinessEnglish.BusinessEnglishadvertisingisabranchofEnglishandaspeciallanguageforinternationalbusinessactivities.AdvertisingEnglishhasitsownliteraryformandcharacteristics.Theexpressionofadvertisinglanguagemustalsotakeintoaccountitslexicalandsyntacticcharacteristics.DuetothedifferencesbetweenChineseandwesternculturesandtheimmatureexpressionofthebusinessadvertisements,therearemanyproblemsintheprocessofexpression.Therefore,ifyouwanttobetterapplybusinessEnglishandbusinessEnglishadvertising,youshouldunderstandthelanguagefeaturesofbusinessEnglishadvertisingandthelanguagefeaturesandexpression.

1.1LinguisticFeaturesandTranslationSkillsofBusinessEnglish

BusinessEnglishisverydifferentfromordinaryEnglish.Itsmainuseisinaseriesofbusinessactivitiessuchasinternationaltradeandmarketing.ThemaindifferencebetweenbusinessEnglishandordinaryEnglishliesinmorphology,syntax,andstyle,andthebusinessscopeitinvolvesisoftendifferentbecauseofdifferentbusinessactivities.Andbecauseofthedifferentbusinessactivitiesinvolved,itisdifficulttoformulateauniformtranslationstandard.Therefore,forbusinessEnglish,differentstrategiesmustbeadopted.

1.1.1LinguisticFeaturesofBusinessEnglishWriting

a.CharacteristicsofWords

ThecharacteristicsofbusinessEnglishdeterminethattheliteraryformofbusinessEnglishmusthavethecharacteristicsofstrictlanguagestructureandstronglogic.Becauseininternationaltrade,thelanguagesofdifferentcountries,differentnationalities,anddifferentculturalbackgroundsareverydifferent,whichmakesiteasyforbothpartiestomisunderstandbecauseofthelanguageliteraryforminforeigntrade.Therefore,ifwewanttodevelopinternationaltradebetter,wemustensuretherigorandlogicofthestyleofbusinessEnglish.

Inbusinessvocabulary,themeaningmustbeaccurate,andtheremustbenoambiguouswords,sothatbusinessEnglis