浅谈全球化背景下的商务英语商务英语本科学位论文.docx

浅谈全球化背景下的商务英语商务英语本科学位论文.docx

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浅谈全球化背景下的商务英语商务英语本科学位论文

中国某某某某学校

学生毕业设计（论文）

题目：

浅谈全球化背景下的商务英语

姓名：

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班级、学号：

0000000000

系（部）：

经济管理系

专业：

商务英语

指导教师：

00000000

开题时间：

2009-04-10

完成时间：

2009-11-08

2009年11月08日

目录

毕业设计任务书…………………………………………………1

毕业设计成绩评定表……………………………………………2

答辩申请书……………………………………………………3-5

正文……………………………………………………………6-21

答辩委员会表决意见……………………………………………22

答辩过程记录表…………………………………………………23

课题浅谈全球化背景下的商务英语

一、课题（论文）提纲

引言

1.商务英语的内涵

2.商务英语的发展过程

3.商务英语在贸易中的主要用途

3.1用于英语广告

3.2用于商务函电

3.3用于商务谈判

3.4用于商标翻译

结束语

二、内容摘要

随着经济全球化的迅速增加，国与国之间的贸易往来也变得日益频繁。

由于国际贸易是一项跨国际的外贸业务，人们在贸易交际中便会遇到一个不可避免的障碍---语言障碍。

现在世界各国各地区都趋向于一体化，而能够用于商务活动中的语言便只有商务英语。

商务英语作来一项不可缺少的交流工具在贸易中起着越来越重要的作用，它与国际贸易是相辅相成的。

本文将从介绍商务英语的内涵和它的发展过程，来探讨它在贸易领域中的的主要用途：

英语广告，商务信涵，商务谈判和商标翻译，以及学习商务英语的必要性。

三、参考文献

[1]包惠南,文化语境与语言翻译［M］.翻译出版公司，2001.

[2]刘超先,实用营销英语［M］.湖南出版社,1994.

[3]王连生,怎样写毕业论文［M］.辽宁大学出版社，1986.

[4]谈芳,朱慧萍,外经贸英语函电［M］,学林出版社，2005

[5]刘青军,曾梅,商务英语创新教学与能力培养[M],山东外语教学出版社,2002

DiscussiononBusinessEnglishundertheBackgroundofGlobalization

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Abstract:

Withtherapidincreaseofeconomicglobalization,thetradecontactamongcountriesisbecomingmoreandmorefrequent.Sinceinternationaltradeisamultinationaltradebusiness,peoplewillmeetthesameobstacle---languageinthetradecommunication.Nowallcountriesandreligionsintheworldtendtointegration,andonlybusinessEnglishcanuseinthebusinessactivities.Asanindispensablecommunicationtool,businessEnglishplaysamoreandmoreimportantroleinthetrade,itiscomplementarywithinternationaltrade.ThispassagewillintroducetheconnationanddevelopingprocessofbusinessEnglishtodiscussitsmainusagesinthefieldofinternationaltradesuchas:

Englishadvertisements,businessletters,businessnegotiationandtrademarktranslation,andthenecessitytolearnbusinessEnglishwell.

Keywords:

BusinessEnglish;Globalization;InternationalForeignTrade

Introduction

Thegreatprogressofmodernscienceandtechnologygraduallychangedthetraditionaltrades,greatlypromotethedevelopmentofworldwidesocializationandinternationalization,andstrengthenthecontactofeconomicintegrationofregionalandglobal.Ontheonehand,reflectstheincreasinglyclosed,interdependent,andmutualpenetrativetrendofinternationalizationoftheproductioncontractofvariouscountriesintheglobalscope.Ontheotherhand,reflectstheincreasingcompetitive,deepandintensetrendofworldtrade,investmentcompetitionandproductioncompetitionintheglobalscope.ThistrendrequestbusinessmencanuseaspecialEnglishtostrengthentradeactivitiesintheinternationaltrade.Thereforeasthemostcommonandbasicbusinesslanguage---businessEnglishplaysamoreandmoreimportantroleintheprocessofforeigntradenowadays.WecansaythattheappearanceofbusinessEnglishisnotonlytheinevitableresultofsocialdevelopmentbutalsotheinevitabletrendofEnglishlinguisticsdevelopment.

Withtheincreasingoftheforeign-capitalenterprises,moreandmoreChinesebegintoworkinforeigncompanies.Althoughthenatureandlocationoftheworkisdifferent,theyalsomeetthesameproblems.Forexample,howdotheytakepartinforeigntradeactivitiesandtakeplaceintheinternationalforeignbusiness.Languagedifferencesisthebiggestobstaclestheyencountered,therefore,businessEnglishastheinternationalassociationofpassismoreandmoreimportantinforeigntrade.Itcanstrengthentheconnectionamongcountries,shortenthedistancebetweenpeople.Objectivelyspeaking,businessEnglishisstraightforward,strictaccuracy,lowerinterest.Buttheworkinglanguageandworkiscomplementary,everyoneneedstoworkorfacework,therefore,itisalivinganddevelopinglanguage,andisindispensableforeachother.ThestandardizationofbusinessEnglishinabroadisthestandardizationofchoosingnon-nativeemployees,sothesolutiontothisproblemistoimplementthe"professional"ofbusinessEnglish.

Atthesametime,becauseEnglishlanguageisaspecialkindofhumancapital;isanessentialearlyinvestmentofgettingothervariousskillsandisacapitalofgainingcapital.LearningEnglishisakindofeconomicbusinessinvestment,peopledecidetolearnasecondlanguage,evenletchildrenlearnforeignlanguagesfromtheirchildhood.Themainreasonisthattheyareaffectedbyeconomicfactors.Inthewesterneconomydevelopedcountriesandmultinationalcompany,peoplewhoengagedininternationaltradeactivities,theirgeneralcultureisveryhigh,andstaffneedtoconsiderusingthedeformationseriously,andavoidtoinsuranceindemnitiesandlossesbyusingtradetermsimproperly,thusmasteringcertainbusinessEnglishknowledgecangettwicetheresultwithhalftheeffort.Theintegrationpatterninthefuturewillmakeourdistancecloserandcloser,languageisthebridgetocloseourdistance.

1.TheconnotationofbusinessEnglish

Generallyspeaking,businessEnglishisalanguagethatpeopleuseinthebusinessactivities,peopleinwesterncountriesusuallycallitbusinessEnglish.Inthe1980s,inourcountry,businessEnglishmainlyusedinforeigntrade,soitalsocalledforeignEnglish.Now,withthedevelopmentofeconomicglobalization,Chinawillentertotheinternationaleconomicintegrationwithamuchmorewideareaandadeeperlevel.Sinceourforeigncommunicationcooperationismoreandmorefrequentintheareaofeconomy,culture,education.Therefore,businessEnglishbegintoownitsnewconcept,itnotonlymeanforeigntradebusinessEnglishbutalsocovertheEnglishusagespeopleuseintheforeigncommunicationofeachdomainandlevel.TheconnotationanddenotationofmodernEnglishhasalreadyexpandedinourworld.

BusinessEnglishmakeupofthreecomponents:

businessbackgroundknowledge,languageusedunderthebusinessbackground,businesscommunicationskills.ThecontentofbusinessbackgroundknowledgeandweightnderttheishhhasusedinsitsignEnglish.essEnglish___________________________________________________________________includedinthecoursedependsonthepeople’sworkingnatureandspecializationdegree.ThecontentofbusinessEnglishbackgrounddecideswhichskillsandlanguageskillsshouldbeusedineveryparticularscene,andthelanguageusedinvolvedvocabulary,sentencestructure,chapters.Businesscommunicationskillsrefertothenecessaryskillsincommunicationactivities,inclusiveoflanguageandnon-language.Thelanguageusedinthespecificsituationsdecidesthecontentofbusinessbackgroundandcommunicationskills.However,businesscontentdecidesthechoiceofprofessionalvocabulary,discoursestructure,style,toneandthechangesofrhythmetc.

2.ThedevelopingprocessofbusinessEnglish

Linguisticsthoughtthatthedevelopmentoflanguagefollowedwiththedevelopmentofsociety.Inordertounderstandakindoflanguagedevelopmentregularity,weshouldmakearesearchthroughcloselycontactingsocialdevelopmenthistoryorthepeople’shistoryinwhichthislanguagewascreated.InternationalbusinessEnglish,asafunctionvariantofEnglishlanguage,itsemergenceanddevelopmenthassocialandhistoricoriginatfirst.AfterWorldWarIIinthe20thcentury,humansocietyhasenteredtoapriorandlargescaleeraoftechnologyandrapideconomicdevelopment.Rapiddevelopmentofscienceandtechnologyandeconomycanpromotethedevelopmentofwholehumansociety.Intheinternationalmarket,thisnewsituationofsocialdevelopmentnaturallyneedagenericlanguagetoreflectandcommunicatewithpeoplefromallovertheworld,thusmakeacademicexchangesandpromoteresearchachievementsintheideaandactivitiesofscienceandtechnologyandeconomydevelopment.SincethepostwarAmericandevelopedfastintheareaofscienceandtechnologyandeconomy,andbecamethemostremarkabletechnologyandeconomy,county,sotheAmericanofficiallanguage---Englishbecamethemostgenericcommunicationtoolsintheinternationalactivitiesofeconomicandscienceandtechnology.ThepopulationlearningEnglishwasonly5million400yearsago,nowhavealreadyincreasedtoseveralbillion.

However,thedevelopmentofbusinessEnglishisabitlaterthanEnglish,itbecamepopularinthe1980s.TeachingandresearchofinternationalbusinessEnglishalsobecamehotandboominChina1990s.WiththeconstantanddeepdevelopmentofChina'sreformandopening,themarketeconomicsystemgraduallybecomeperfect,andourChinabegintoaccesstoworldtradeorganization,thedemandofhighqualityandforeigntradetalentedpersonisincreasingdramatically.Sinceinthelateof1990s,thereareabout300juniorcollegesopenedinternationalbusinessEnglishcoursesandestablisheddifferentlevelsofinternationalbusinessEnglishmajorsinourcountries,tomeetthedemandofsocialcompoundtalents.

BusinessEnglishisakindofstrongspecialtyknowledge,mainlyinclusiveofeconomic,financial,management,marketingetc,theessenceofitisthecomprehensiveusesofcommercialbackground,professionalknowledgeandlanguage.AsakindofspecialEnglish,businessEnglishisusedtoserviceinternationalbusinessactivities,itisdifferentfromthebasicvocabularyandgrammarofEnglish,notonlyhasuniquelanguagefeaturesbutalsohasuniquelanguagephenomenon.Itusesininternationaltradebasically,andisanindispensablecommunicationtool.Withtherapiddevelopmentofinternationaleconomy,businessEnglishismoreandmoreattention,especiallythespecializedbusinessEnglishlanguage.ThemaincharacteristicsofbusinessEnglishisoral,strongspecialization,thepertinence.Inthefinalanalysis,practicalityisthebiggestcharacteri