浅谈全球化背景下的商务英语商务英语本科学位论文.docx

1、浅谈全球化背景下的商务英语商务英语本科学位论文中国某某某某学校学生毕业设计(论文)题 目： 浅谈全球化背景下的商务英语 姓 名 ： 0000000 班级、学号 ： 0000000000 系 (部) ： 经济管理系 专 业 ： 商务英语 指导教师 ： 00000000 开题时间： 2009-04-10 完成时间： 2009-11-08 2009 年 11 月 08 日目 录毕业设计任务书1毕业设计成绩评定表2答辩申请书3-5正文6-21答辩委员会表决意见22答辩过程记录表23课 题 浅谈全球化背景下的商务英语 一、 课题(论文)提纲引言1. 商务英语的内涵2. 商务英语的发展过程3. 商务英语在

2、贸易中的主要用途3.1用于英语广告3.2用于商务函电3.3用于商务谈判3.4用于商标翻译结束语二、内容摘要随着经济全球化的迅速增加，国与国之间的贸易往来也变得日益频繁。由于国际贸易是一项跨国际的外贸业务，人们在贸易交际中便会遇到一个不可避免的障碍-语言障碍。现在世界各国各地区都趋向于一体化，而能够用于商务活动中的语言便只有商务英语。商务英语作来一项不可缺少的交流工具在贸易中起着越来越重要的作用，它与国际贸易是相辅相成的。本文将从介绍商务英语的内涵和它的发展过程，来探讨它在贸易领域中的的主要用途：英语广告，商务信涵，商务谈判和商标翻译，以及学习商务英语的必要性。三、 参考文献1包惠南,文化语境与

3、语言翻译M.翻译出版公司，2001.2刘超先,实用营销英语M.湖南出版社,1994.3王连生,怎样写毕业论文M.辽宁大学出版社，1986.4谈芳,朱慧萍,外经贸英语函电M,学林出版社，20055刘青军,曾梅,商务英语 创新教学与能力培养M,山东外语教学出版社,2002Discussion on Business English under the Background of Globalization000000Abstract: With the rapid increase of economic globalization, the trade contact among countri

4、es is becoming more and more frequent .Since international trade is a multinational trade business, people will meet the same obstacle -language in the trade communication. Now all countries and religions in the world tend to integration, and only business English can use in the business activities.

5、 As an indispensable communication tool, business English plays a more and more important role in the trade, it is complementary with international trade. This passage will introduce the connation and developing process of business English to discuss its main usages in the field of international tra

6、de such as: English advertisements, business letters, business negotiation and trademark translation, and the necessity to learn business English well.Keywords: Business English; Globalization; International Foreign TradeIntroductionThe great progress of modern science and technology gradually chang

7、ed the traditional trades, greatly promote the development of worldwide socialization and internationalization, and strengthen the contact of economic integration of regional and global. On the one hand, reflects the increasingly closed, interdependent, and mutual penetrative trend of internationali

8、zation of the production contract of various countries in the global scope. On the other hand, reflects the increasing competitive, deep and intense trend of world trade, investment competition and production competition in the global scope. This trend request businessmen can use a special English t

9、o strengthen trade activities in the international trade. Therefore as the most common and basic business language - business English plays a more and more important role in the process of foreign trade nowadays. We can say that the appearance of business English is not only the inevitable result of

10、 social development but also the inevitable trend of English linguistics development. With the increasing of the foreign-capital enterprises, more and more Chinese begin to work in foreign companies. Although the nature and location of the work is different, they also meet the same problems .For exa

11、mple, how do they take part in foreign trade activities and take place in the international foreign business. Language differences is the biggest obstacles they encountered, therefore, business English as the international association of pass is more and more important in foreign trade. It can stren

12、gthen the connection among countries, shorten the distance between people. Objectively speaking, business English is straightforward, strict accuracy, lower interest. But the working language and work is complementary, everyone needs to work or face work, therefore, it is a living and developing lan

13、guage, and is indispensable for each other. The standardization of business English in abroad is the standardization of choosing non-native employees, so the solution to this problem is to implement the professional of business English.At the same time, because English language is a special kind of

14、human capital; is an essential early investment of getting other various skills and is a capital of gaining capital. Learning English is a kind of economic business investment, people decide to learn a second language, even let children learn foreign languages from their childhood. The main reason i

15、s that they are affected by economic factors. In the western economy developed countries and multinational company, people who engaged in international trade activities, their general culture is very high, and staff need to consider using the deformation seriously, and avoid to insurance indemnities

16、 and losses by using trade terms improperly, thus mastering certain business English knowledge can get twice the result with half the effort. The integration pattern in the future will make our distance closer and closer, language is the bridge to close our distance.1. The connotation of business En

17、glishGenerally speaking, business English is a language that people use in the business activities, people in western countries usually call it business English. In the 1980s, in our country, business English mainly used in foreign trade, so it also called foreign English. Now, with the development

18、of economic globalization, China will enter to the international economic integration with a much more wide area and a deeper level. Since our foreign communication cooperation is more and more frequent in the area of economy, culture, education. Therefore, business English begin to own its new conc

19、ept, it not only mean foreign trade business English but also cover the English usages people use in the foreign communication of each domain and level. The connotation and denotation of modern English has already expanded in our world.Business English make up of three components: business backgroun

20、d knowledge, language used under the business background, business communication skills. The content of business background knowledge and weight nder tthe ish h has used in s its ign English.ess English_ included in the course depends on the peoples working nature and specialization degree. The cont

21、ent of business English background decides which skills and language skills should be used in every particular scene, and the language used involved vocabulary, sentence structure, chapters. Business communication skills refer to the necessary skills in communication activities, inclusive of languag

22、e and non-language. The language used in the specific situations decides the content of business background and communication skills. However, business content decides the choice of professional vocabulary, discourse structure, style, tone and the changes of rhythm etc.2. The developing process of b

23、usiness EnglishLinguistics thought that the development of language followed with the development of society. In order to understand a kind of language development regularity, we should make a research through closely contacting social development history or the peoples history in which this languag

24、e was created. International business English, as a function variant of English language, its emergence and development has social and historic origin at first. After World War II in the 20th century, human society has entered to a prior and large scale era of technology and rapid economic developme

25、nt. Rapid development of science and technology and economy can promote the development of whole human society. In the international market, this new situation of social development naturally need a generic language to reflect and communicate with people from all over the world , thus make academic

26、exchanges and promote research achievements in the idea and activities of science and technology and economy development. Since the postwar American developed fast in the area of science and technology and economy, and became the most remarkable technology and economy, county, so the American offici

27、al language - English became the most generic communication tools in the international activities of economic and science and technology. The population learning English was only 5 million 400years ago, now have already increased to several billion.However, the development of business English is a b

28、it later than English, it became popular in the 1980s. Teaching and research of international business English also became hot and boom in China 1990s. With the constant and deep development of Chinas reform and opening, the market economic system gradually become perfect ,and our China begin to acc

29、ess to world trade organization, the demand of high quality and foreign trade talented person is increasing dramatically. Since in the late of 1990s, there are about 300 junior colleges opened international business English courses and established different levels of international business English m

30、ajors in our countries, to meet the demand of social compound talents.Business English is a kind of strong specialty knowledge, mainly inclusive of economic, financial, management, marketing etc, the essence of it is the comprehensive uses of commercial background, professional knowledge and languag

31、e. As a kind of special English, business English is used to service international business activities, it is different from the basic vocabulary and grammar of English, not only has unique language features but also has unique language phenomenon. It uses in international trade basically, and is an

32、 indispensable communication tool. With the rapid development of international economy, business English is more and more attention, especially the specialized business English language. The main characteristics of business English is oral, strong specialization, the pertinence. In the final analysis, practicality is the biggest characteri