商业房地产开发与管理英文版Word格式文档下载.docx

商业房地产开发与管理英文版Word格式文档下载.docx

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FirstEditioninSeptember2006

SecondEditiononJune1st,2021

Contents

ChapterⅠInnovativeOperationofCommercialRealEstateBusinessin21stCentury

ChapterⅡTalentsManagementandCorporationAdministrativeMechanism

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1.TalentsManagementTheoryandCommercialRealEstateEntrepreneurEvolution

2.OptimalMechanismofCorporationManagementandItsApplicationinPrivateDepartmentStores

ChapterⅢStrategicConsiderationsonRealEstateGroupCompanyandCommercialRealEstate

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1.ConsultingResearchonDevelopmentStrategyofRealEstateandRetailGroup

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2.OrganizationalStructureDesignofCommercialRealEstateCorporation

ChapterⅣMarketInvestigationandConstructionPlanningofCommercialRealEstate

1.InnovativeModelandCaseofMarketInvestigationonCommercialPropertyandRetail

2.ConstructionPlanningConceptInnovationandShoppingMallExample

3.InvestigationonEnglandBirminghamBurlingShoppingMallanditsInspirationsforLocalShoppingMalls

ChapterⅤCommercialRealEstateInvestmentDecisionMakingandDevelopmentPlanning

1.ResearchonDecisionMakingofKnowledgeInnovation-BasedCommercialRealEstateInvestment

2.AllProcessPlanningandDevelopmentofShoppingMall

3.DesignExplorationofLargeMall—CasesofChinaandUS

4.GlobalViewofOutletsDevelopmentinChina

ChapterⅥModernGeneralMerchandiseTradeandCommercialRealEstate

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1.ResearchonModernGeneralMerchandiseTradeChainBusinessInnovationandFamousBrandOutput

2.BusinessInnovationofDepartmentStorefortheWhite-collarGrouponCommercialPedestrianMallorShoppingMall

3.StudyonGeneralMerchandiseTradeChainBusinessofSAKS5thAvenueInNewYorkUS

ChapterⅦCommercialRealEstateInvestmentAttraction

1.InvestmentAttractionPlanningandItsImplementationofLargeMallandCommercialPedestrianMall

ChapterⅧProfit-MakingModelDesignofShoppingMall

1.Profit-MakingProcessofShoppingMall

2.MakingOptimalProfitViaThemeShoppingMall—CaseofVeniceThemeShoppingMall

ChapterⅨDevelopmentandOperationofUrbanBuildingComplex

1.AnalysisandComparisononLargeUrbanBuildingComplexesBetweenChinaandJapan

2.PlanningandOperationofPivotalRailTransitUrbanComplex---CaseofPlanningofShanghaiSongjiangRailTransitProperty

3.DevelopmentandOperationofCommercialPropertyinHighSpeedRailwayStation

4.PlanningandComplexStudyonShanghaiHongqiaoTrafficPivotalCommercialNetwork

5.StudyonUrbanComplexDevelopmentofPrefecture-LevelCities—CasesofQuanzhouCityandXuzhouCity

6.OptimalProfit-MakingModelandDevelopmentStrategyofUrbanComplexofListedCompany

ChapterⅩVisualMerchandiseDisplayPlanningandCommercialOperationofShoppingMall

1.VisualMerchandiseDisplaySystemofShoppingMall—CasesofEurope,US,JapanandROK.

2.OperationalManagementofShoppingMallsinShenzhenCBD—CaseStudyonHuarenWanxiangMansion

ChapterⅪDevelopmentandOperationofCommercialPedestrianMall

1.InvestmentPlanningandOperationalInnovationofCommercialPedestrianMall

2.StudyonQuanzhouSongDynastyCommercialDevelopmentandSongDynastyCommercialBlockRecovery

ChapterⅫDevelopmentandOperationofLargeWholesaleMarkets

1.DevelopmentandOperationPlanningofThemeClothingWholesaleMarket

2.UrbanComplexDevelopmentofLargeLeatherMarketandProfessionalMall

ChapterⅩⅢStudyonCapitalStructureandOperationofCommercialRealEstateCorporation

1.StudyonOptimalCapitalStructureofRealEstateEnterprise

2.Analysisonintangible 

assetOperationalTheoryandPracticeofRealEstateEnterprise

ChapterⅩⅣValueChainManagementandMarketingPracticalInnovationofCommercialRealEstate

1.SystematicApplicationofClientMarketingTheoryinCommercialPropertyMarketing

2.ValueChainTheoryandItsApplicationinCommercialPropertyDevelopment

ChapterⅩⅤCommercialPropertyProjectManagementInnovationandCaseStudy

ChapterⅩⅥLarge-ScaleRealEstateProjectOperationandCommunityCommercialPlanningPractice

1.Large-ScaleRealEstateProjectOperationandPlanningPractice

2.MistakesConcerningCommunityCommercialActivityandSolution

ChapterⅩⅦCommercialPropertyandUrbanOperation

1.InteractionBetweenCommercialPropertyandUrbanOperation—CasesofDalianCityandXiamenCity

2.ComparisonStudyonInternationalizationofSongjiangDistrictAsSatelliteCityofShanghaiMunicipality

3.QuanzhouCity’sSustainableDevelopmentStrategyandCommercialPlanningforNextFiftyYears

4.StudyonProvincialCommercialCircleDevelopment—CaseofChangshaCity

ChapterⅩⅧStudyonleadingPowerofCommercialRealEstateCorpora