HNDBCS最后大报告Word格式文档下载.docx

HNDBCS最后大报告Word格式文档下载.docx

《HNDBCS最后大报告Word格式文档下载.docx》由会员分享，可在线阅读，更多相关《HNDBCS最后大报告Word格式文档下载.docx（13页珍藏版）》请在冰豆网上搜索。

Name:

陆飞Susan

HNDCentre

XianDaCollegeofEconomicsandHumanities

ShanghaiInternationalStudiesUniversity

Date:

June3,2012

TableofContent

Introduction2

Section12

Section24

Section36

Section49

Conclusion

Reference14

Introduction:

JDWetherspoonplcwasfoundedbyTimMartinwhoopenedthefirstJDWetherspoonpubin1979.thecompanymottoofJDWetherspooniscleanliness,beer,serviceandmaintenance'

.Before21century,thespeedofJDWetherspoondevelopmentisveryfast.Andasaretaileritwasanewcompanywithnoconnectionstoanybreweryandwasabletobuildfromscratch.AnditrepresentedatypeofcompanywhichhadnotpreviouslyexistedinthelicensedtradeintheUK.Butafterthe21century,thedemandofcustomerhasbeenchangedalotandmanycompetitoradapttothenewenvironmentandgetstrong.ThetraditionalimaginebringthepassiveeffectstotheJDWetherspoon.Thentheychangedthebusinessstrategy.theyacquiresomesmallpubsforextendingtheirmarket,havesomechangesintheenvironmentandbuildbudgethotelwillbarfacilities.

ThisreportisanalysisallaspectsaboutJDWetherspooncompanyanditspurposeistoindicatefoursectionswithexternalenvironment,organizationculture,businessstrategyandtheorganization’schange.

Section1

JDWetherspoonplcwasfoundedbyTimMartin,andthenatureofit'

spubis'

cheaper,bear,goodconversationandsolidarchitecture.atfirst,becauseoftherestrictionofMonopoliesandMergersCommission,itdevelopedverywellbutafter21century,theoldimaginerestrictthespeedofdevelop.Luckily,thankstotheadjustmentofJDWetherspoonandSWOTanalysis,JDWetherspoonchangetheirthoughtandmakeanewmarket.

Body:

A.

.Thesocialfactor:

Somepubsnowshowtelevised-footballin2002,JDWetherspoonpubdidnotshowtheWorldCupfootballandsalessufferasaresult.Inthiscase,weknowthatmostpeoplelikefootball,itbelongssocialculture.BecauseJDWetherspoondidnotshowfootballprogram,thesalesofJDWetherspoonsufferedasaresult.

.Thetechnologicalfactor:

JDWetherspoonbuysventilationsystemforensuringthatconsumerdonotleavesmellingofsmoke.itwillgetcustomer'

ssatisfaction.Furthermore,agoodenvironmentwillattractwomenandtheoldswhodon'

tsmoketocomehere.

.Theeconomicfactor:

economicforces,allbusinessareaffectedbyeconomy.In2002,TimMartinprinted500,000beermatsandputup10,000'

savethepoundpostertoencouragecustomertothinkabouttheissuedwhiletheydrink.And90%staffwereagainstthesinglecurrencyand95%werehappyforthepubstobeusedinMartin'

s'

no'

campaign.Thisactionwillattractmorecustomer.

.Thelegalfactor:

MonopoliesandMergersCommissionbreakthetraditionallinkbetweenthebrewingcompaniesandpubs.Asaretailer,JDWetherspoonhasaclearideawhatsortofpubsitwishedtooperateandwasabletoensurethatitsapproachwasconsistentlymaintainedacrossallitsoutlets.

.Thepoliticalfactor:

therewasincreasingpublicandgovernmentconcernaboutbingedrinkingandtheconsequentanti-socialbehavior,particularlyincitycenters.MostpubsofJDWetherspoonincitycenters,soitsrestrictthespeedofthedevelopmentofJDWetherspoonandforcesthemtodevelopnewproject.

B

Themeaningof‘SWOT’containsStrength，Weakness，OpportunityandThreatens.

Inthiscase,thestrengthofJDWetherspoonisWetherspoonhasconsistentlyclaimedthatpeopleareitsbestasset.Andithasaflexibletrainingpolicywhichenablespeoplefromallkindsofdifferentbackgroundtojointhecompany.Itnotonlycangetimportantinformationfromcustomer,butalsocansavecostofrawmaterial.

Secondly,theweaknessofthemistheyhaveoldimaginethatdidnotshowprograminpubsandcausedthesalesufferedasaresult.

Furthermore,theopportunityofJDWetherspoonofJDWetherspoonarein2002,JDWetherspoonacquiredtheLloydspubchainconsistingof10pubs.AndithasdevelopedtheLloydsNumberOnebrandandgreatlyincreasedthenumberofoutlets.Ontheotherhand,itdevelopedthebudgethotelandprovidebarfacilities.IthinkitwillmakesprofitandefficiencytoJDWetherspoon.

ThethreatofJDWetherspoonisthegovernmentconcernaboutbingedrinkingandtheconsequentanti-socialbehavior,particularlyincitycenters.BecausemostJDWetherspoonpubsarein'

high-street'

SoJDWetherspoonhastoreducetheamountofalcoholinitscocktailpitchersanddevelopsomenewprojects.

ThethreatofJDWetherspoonbringshugeimpacttoJDWetherspoon.In2004,theplanopeningratefornewpubswasscaleddowntoabout30ayearandTimMartingaveupday-to-daycontrolin2004tobecomenon-executivechairmanworkingtwodaysaweek.SoJDWetherspoonbegantocoordinatingtheinternalenvironmentoftheircompa