汽车营销论文英文文献文档格式.doc

汽车营销论文英文文献文档格式.doc

《汽车营销论文英文文献文档格式.doc》由会员分享，可在线阅读，更多相关《汽车营销论文英文文献文档格式.doc（4页珍藏版）》请在冰豆网上搜索。

relationship.Abell,Mark（1993）foundthatconsumersstoretobuyacarthroughthelicense,especiallyhigh-endcars,notonlythepurchaseoftheproductitself,butmoreimportantlyasymbolofstatus,peerrecognitionandtherealityofman'

sspiritsothatifTheexpensivehigh-endcarswithpoorcarmarketcrowdedtogetherontheshow,willgreatlyreducethevalueoftheformer.Onautomobilemarketingmode,manyofourscholarsfromdifferentangles,usingdifferentmethodstomaketheirrespectivecontributions,mainlyinthefollowingareas:

SizedEnterprisesJiang-hui,"

MultinationalAutomobileMarketingModels"

（2004）proposed:

thecurrentmodeofthegeneralframeworkofthecarmarketisdividedintothreemainelements:

marketingideas,marketingorganizationsandmarketing.Constructionofthenetworkfromthemarketingpointofview,thenetworkmarketingmodelintoconstructionmode,andnetworkbynetworkmodelsandpatterns;

fromthemarketingorganization'

spointofview,theagentsystemintomarketingmode,autotradingmarketsystem,distributionsystemoflicensing,multi-brandspecialtyforms,etc.;

fromthemarketingpointofview,theagentsanddirectmarketingmodelintootherways.HanxueChunin"

SystemofChina'

sautosalesandautosalesmarketstructuremodel"

（2002）that:

areasonablemodelwouldbeautomotiveproductsasthemaindistributorfortheleadingallaspectsofservicefeatures,theuseratthecoretotheAutomotiveenterprises,automobileproducts（vehicles,partsandcomponents）,cardealers,carproductusers,carrepairservices,autofinanceservices,carinsuranceservices,andbusinessmanagementtogether.HeJihongYucountrysideandthe"

ReformandReconstructionofautomobilemarketingmode,"

（2006）,theproposedguidancebasedonecologicaltheory,marketingmodelsofnewcars:

carsalesEcologicalPark.Thepark,carmanufacturers,dealers,consumersandstakeholderstorealizethevalueofthetransferandforthepurposeofformingavaluechainandvaluenetwork,builda"

livingsystem"

theinterestsofthecommunity.WANGYiJunWusubmergecasesandthe"

developmentpatternofChina'

sautosalesmodelthedynamicfeaturesofanalysis"

（2005）toconstructadevelopmentpatternofChina'

sautomobilemarketingmodeofthesystemdynamicsmodel,marketingmodelanalyzesthedynamicevolutionofvariouscharacteristics,andpredictionwithinthenextfewyears,China'

soverallvehiclesalesmodelpatterntrends.MuXiaoliandLiYuanin"

emergingautomobilemarketingmode,"

（2002）presentedapaperonCulturalMarketingModel:

DalianUniversityofarrestandZhoukuaiBinYuDuoalso"

E-commercewillbeappliedintheautomotivemarketing"

（2002）article,detailedanalysisofthee-commerceapplicationsintheautomotiveindustryopportunitiesanddifficulties,ande-businesstransformationofChineseautoindustrymadeapreliminarystudy.BearCountryDr.QianZaiqithesis"

basedonthevalueoftransferringthesystemmodeselectionoftheChinesecarmarketevaluation"

（2006）,theuseoffuzzycomprehensiveevaluationmodel,fromvaluecreation,valueadded,valuedeliveryandvalueofcollaborative4categories30transferringthesystemtoestablishthevalueofindicatorscompetitivenessevaluationindexsystemofthecaronthefivemainmarketingmodewereevaluated.Insummary,thepresenttheoreticalmodelofvehicleservicemarketingresearchislaggingbehind,thediscussiononthepracticallevel,more,thereisacertainlackoftheoreticaldepth;

fromalocalpointofviewofmany,butacomprehensivesystematicinfrequent.Therapiddevelopmentofpractice,anurgentneedforourautomotiveservicemarketingmodelfeatures,performanceanditsfuturepatternofrunningin-depth,JiTonganalysisandresearch,soastoChina'

sautomotiveindustrytoprovidethesounddevelopmentofthefuturetheoryofJianYiZhiDaoanduseful.

原文：

国外少有汽车营销模式的提法，对于汽车营销模式的研究也并不多见。

经过对现有资料的收集和整理发现，国外汽车营销模式的文献集中在研究特许经营（4S专卖）领域。

JohnSKiff（2000）的观点是对汽车制造商来说，特许经营模式代表着一种低投入、低风险和针对市场的可控渠道。

因为