汽车营销论文英文文献文档格式.doc

1、 relationship. Abell, Mark （1993） found that consumers store to buy a car through the license, especially high-end cars, not only the purchase of the product itself, but more importantly a symbol of status, peer recognition and the reality of mans spirit so that if The expensive high-end cars with p

2、oor car market crowded together on the show, will greatly reduce the value of the former. On automobile marketing mode, many of our scholars from different angles, using different methods to make their respective contributions, mainly in the following areas: Sized Enterprises Jiang-hui, Multinationa

3、l Automobile Marketing Models （2004） proposed: the current mode of the general framework of the car market is divided into three main elements: marketing ideas, marketing organizations and marketing. Construction of the network from the marketing point of view, the network marketing model into const

4、ruction mode, and network by network models and patterns; from the marketing organizations point of view, the agent system into marketing mode, auto trading market system, distribution system of licensing, multi-brand specialty forms, etc.; from the marketing point of view, the agents and direct mar

5、keting model into other ways. Hanxue Chun in System of Chinas auto sales and auto sales market structure model （2002） that: a reasonable model would be automotive products as the main distributor for the leading all aspects of service features, the user at the core to the Automotive enterprises, aut

6、omobile products （vehicles, parts and components）, car dealers, car product users, car repair services, auto finance services, car insurance services, and business management together. He Jihong Yu country side and the Reform and Reconstruction of automobile marketing mode, （2006）, the proposed guid

7、ance based on ecological theory, marketing models of new cars: car sales Ecological Park. The park, car manufacturers, dealers, consumers and stakeholders to realize the value of the transfer and for the purpose of forming a value chain and value network, build a living system the interests of the c

8、ommunity. WANG Yi Jun Wu submerge cases and the development pattern of Chinas auto sales model the dynamic features of analysis （2005） to construct a development pattern of Chinas automobile marketing mode of the system dynamics model, marketing model analyzes the dynamic evolution of various charac

9、teristics, and prediction within the next few years, Chinas overall vehicle sales model pattern trends. Mu Xiaoli and Li Yuan in emerging automobile marketing mode, （2002） presented a paper on Cultural Marketing Model: Dalian University of arrest and Zhoukuai Bin Yu Duo also E-commerce will be appli

10、ed in the automotive marketing （2002） article, detailed analysis of the e-commerce applications in the automotive industry opportunities and difficulties, and e-business transformation of Chinese auto industry made a preliminary study. Bear Country Dr. Qian Zaiqi thesis based on the value of transfe

11、rring the system mode selection of the Chinese car market evaluation （2006）, the use of fuzzy comprehensive evaluation model, from value creation, value added, value delivery and value of collaborative 4 categories 30 transferring the system to establish the value of indicators competitiveness evalu

12、ation index system of the car on the five main marketing mode were evaluated. In summary, the present theoretical model of vehicle service marketing research is lagging behind, the discussion on the practical level, more, there is a certain lack of theoretical depth; from a local point of view of ma

13、ny, but a comprehensive systematic infrequent. The rapid development of practice, an urgent need for our automotive service marketing model features, performance and its future pattern of running in-depth, Ji Tong analysis and research, so as to Chinas automotive industry to provide the sound development of the future theory of Jian Yi Zhi Dao and useful. 原文：国外少有汽车营销模式的提法，对于汽车营销模式的研究也并不多见。经过对现有资料的收集和整理发现，国外汽车营销模式的文献集中在研究特许经营（4S专卖）领域。John S Kiff （2000）的观点是对汽车制造商来说，特许经营模式代表着一种低投入、低风险和针对市场的可控渠道。因为