商业插画外文文献翻译Word文件下载.docx

商业插画外文文献翻译Word文件下载.docx

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外文文献翻译：

原文+译文

文献出处：

CastroNR.Theapplicationandresearchofc:

\iknow\docshare\data\AppData\Local\Yodao\DeskDict\frame\20160228161914\index.html-#commercialillustration[J].BusinessStrategyandtheEnvironment,2016,12（5）:

122-133.

原文

Theapplicationandresearchofc:

\iknow\docshare\data\AppData\Local\Yodao\DeskDict\frame\20160228161914\index.html-#commercialillustration

CastroNR

Abstract

Theword“Illustration”,whichderivesfromtheLatinfor"

light”.Asthenamesuggests,theideaofillustrationcanmaketextmoreclear.IntegratedwesternandChinesedictionaryexplanationcanbeunderstoodas:

illustrationisthepicturebooksaddinserttext,canhighlightthetheme,enhancetheartisticappeal,playedaconveythedualroleofliteratureandaesthetics.Illustrationsasakindofexpressionintheartcategory,thefloorboardofthemethodistoputthetextvisualizationperformance.Illustrationandcanbedividedintobroadsenseandnarrowsense,generalillustrationreferstoallcontainnarrativethoughtsofart,includingplaneandsolidworks:

andnarrowillustratorreferstoallthebooksandperiodicals,printwiththeproseworksofplaneart.Cooperatewithwordsorotherpictures,toachievethepurpose.

Keywords:

bookillustrations;

Digitalillustration;

Advertisingillustrations

1Introduction

Modernsocialandeconomicdevelopmentandnewtechnologyconstantlyupdated,artinvariousfieldshasmadegreatdevelopmentandchange,thedevelopmentofthesocietyandtheprosperityofbusinessinpromotingthedevelopmentoftheartatthesametimealsohadacertainimpactonit,includingthedevelopmentofthetraditionalillustrationparticularlystriking,newtechnologymakestheemergenceofnewformsofillustrationis,richandcolorful,illustrationdevelopmentbutalsopromotethedevelopmentofmodernbusiness.Currently,thedevelopmentoftheillustration,hascrossedintheliteratureonthebasisofcreatingsuchaagain

Thetraditionalmeaning,whichmakestheillustratorpainter'

screativethinkingismoreindependentinitiative,alsocallsforanartistissensitivetothelivingenvironmenthassexconsciousness,foravarietyofextensionofpaintingform,onthesolidmediawithactiveabilitytograspandleno.

Previously,duetotherelativelybackwardeconomy,businessesandthemediatoillustrationhavegapinourunderstandingofart,soitisanartapplicationinthefieldofcommercialinformationtransmissionarerare.Inrecentyears,theillustrationinthedevelopmentoffaster,therehavebeensomewell-knownillustrationartist,atthesametime,illustrationartdevelopmentisrapid,andhasbecomeaverymatureandtheapplicationofart,especiallytothecommercialeconomicimpactisgraduallyobvious.Fortheenterpriseorproductdrawingillustrations,getspaidtherelatedillustratortogiveuptheownershipofworks,onlykeepthetradebehaviorofauthorship,isthecommercialillustration.Inthefieldofmoderndesign,commercialillustrationastheillustrationartdevelopmentinevitableproducthasastrongperformance,affectthepublic'

saesthetic,life,commercialillustrationandpaintingarthasacloserelationship,manyofitsperformancetechniqueswereborrowedfromtheperformanceoftheartofpaintingtechniques.Modernpaintingartandthedevelopmentofscienceandtechnologyhasmadethestudyofcommercialillustrationinrepresentationofdiversityorthedepthandbreadthofperformanceinthethemeofdesignaspect,hasmadegreatprogress,especiallyinthedigitalillustration,bookillustration,faredparticularlyintheapplicationofadvertising,showstheuniquevisualartisticcharmandexpressiveforce.Inthecommodityeconomyera,illustrationplaysanimportantroleonthedevelopmentoftheeconomy;

ontheotherhand,thedevelopmentofcommodityeconomyalsogivesillustrationdesignwithhugeboost.Alongwiththefurtherdevelopmentofcommodityeconomy,scienceandtechnologyprogress,intheformofcommercialillustrationandstylegraduallydiversified,illustrationcarrierisinconstantincrease,theillustrationonitsmatrixofthebirthofabook,foundalargerlivingspace--computers,TV,moviescreen,bringtheaudienceimpactisextremelystrong,beyondimagination.Takeustothetrainoftheeraoftheinformationsuperhighway,worldinsmall,weliveintheeraofvisualdesign,hasbeeninpeople'

severydaylifeisfullofallkindsofbusinessinformation.Therefore,commercialillustrationismoreandmorewidelyusedineveryfieldofsocialandeconomic,cansay,wehavebeeninseparablefromthecommercialillustration.Inthefaceofthisreality,manyproblemsinthedevelopmentofcommercialillustrationshouldbetreatedinanin-depththinkingandresearch,makeitabetterserviceforthesociety.

2Commercialillustrationofthe