清吧策划案Word格式.docx
《清吧策划案Word格式.docx》由会员分享,可在线阅读,更多相关《清吧策划案Word格式.docx(30页珍藏版)》请在冰豆网上搜索。
班级:
14广告1班
姓名:
张伊
指导老师:
张墨龙
目录
一序言.............................................................................................................................4
二MI理念识别................................................................................................................4
名称选址......................................................................................................................4
性质创立理念..............................................................................................................4
酒吧广告语...................................................................................................................4
酒吧口号.......................................................................................................................4
行为基准………………………………………………………………….…………..4
企业哲学………………………………………………………………………….…..4
企业文化.......................................................................................................................4
静吧文化.......................................................................................................................5
公司核心服务...............................................................................................................5
三BI精神识别..................................................................................................................5
周围环境调查…………………………………………………..…………………….5
发展计划………………………………………………………………..…………….6
经营范围……………………………………………………………………..……….6
市场定位及市场分析...................................................................................................6
清吧主题.......................................................................................................................6
经营战略.......................................................................................................................6
宣传策划………………………………………………………………………..…….7
市场营销策划…………………………………………….…………………………..7
.
关系营销………………………………………….…………………………………..7
证件办理......................................................................................................................8
价格定位......................................................................................................................8
四预期成本预估………………………………………………………………………..8
投资回报......................................................................................................................8
整体目标……………………………………………………………………………..9
五清吧特性………………………….………………………………………………….10
经营酒吧基本酒水配置………………………………………………………….….11
酒水单.........................................................................................................................12
酒吧装修.....................................................................................................................14
酒吧装修细节.............................................................................................................15
室内装修.....................................................................................................................16
室外装修.....................................................................................................................16
六酒吧LOGO..................................................................................................................17
标准制图.....................................................................................................................18
标准色....………………………………………………………………………….....19
会员卡..........................................................................................................................20
名片..............................................................................................................................21
手绘鸡尾酒单..............................................................................................................22
宣传单..........................................................................................................................23
酒单..............................................................................................................................24
存酒卡..........................................................................................................................25
霓虹灯牌......................................................................................................................26
装修效果图..................................................................................................................27
杯垫..............................................................................................................................30
前言:
清吧的品种很多,其迷人的情调,自由的空间选择,且不乏激情的尽情宣泄,是人们在紧张的生活和工作之余,自我放松与自我调节的一种行为方式
公司名称:
oneday壹天
公司选址:
石家庄万达广场步行街,室外北侧
公司性质:
私营企业
公司创立理念:
作为一个有性格的团队组织,对市场的认识和把握为前提
,适应新的时代下市场的需求
酒吧广告语:
别问了,我在ONEDAY
酒吧口号:
精诚团结,真诚奉献,势在壹天
行为基准:
希望得到顾客的认可,得到消费者的认可
企业哲学:
顾客至上品质第一
企业文化: