华南理工大学企业战略管理(双语)考试题Word文档下载推荐.doc

华南理工大学企业战略管理(双语)考试题Word文档下载推荐.doc

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华南理工大学企业战略管理（双语）期末考试试题A答案

thisisthestrategicplanwehaveformakingmoneyinourparticularlineofbusiness."

C） "

weintendtomakethesemovestooutmaneuverourrivals."

D） "

amongallthepathswecouldhavechosen,wehavedecidedtofocusonthesemarketsandcustomerneeds,competeinthisfashion,allocateourresourcesandenergiesintheseways,andusetheseparticularapproachestodoingbusiness."

E） "

thisisourvisionofwhatourbusinesswillbelikeintheyearstocome."

Answer:

DDifficulty:

Medium

2. Inasingle-businesscompany,thestrategy-makinghierarchyconsistsof

A） businessstrategyandfunctionalstrategies.

B） businessstrategy,functionalstrategies,andoperatingstrategies.

C） businessstrategyandoperatingstrategy.

D） managerialstrategy,businessstrategy,functionalstrategies,andoperatingstrategies.

E） corporatestrategy,functionalstrategies,andoperatingstrategies.

BDifficulty:

3. SWOTanalysisis

A） ahelpfultoolforpredictingwhetherthecompany'

svaluechainiscostcompetitive.

B） simpletoolforsizingupacompany'

sresourcecapabilitiesanddeficiencies,itsmarketopportunities,andtheexternalthreatstoitsfuturewell-being.

C） ahelpfultoolforevaluatingwhetheracompanyiscompetitivelystrongerthanitsclosestrivals.

D） ahelpfultoolforbenchmarkingwhetherafirm'

sstrategyiscloselymatchedtoindustrykeysuccessfactors.

E） ahelpfultoolforidentifyingthereasonswhyacompanyisorisnotprofitable.

Easy

4.Acompany'

sactualstrategyis

A） mostlyhiddentooutsideviewandisknownonlytotop-levelmanagers.

B） typicallyplannedwellinadvanceandusuallydeviateslittlefromtheplannedsetofactionsandbusinessapproachesbecauseoftherisksofmakingon-the-spotchanges.

C） bestdelegatedtothecompany'

sboardofdirectorsbecauseoftheirfiduciaryresponsibility,theirultimateresponsibilityforthecompany'

swell-being,andtheirstrongbusinessexpertise.

D） partlyproactiveandpartlyreactivetochangingcircumstances.

E） partlyafunctionofthestrategicvision,partlyafunctionofthetargetstrategicandfinancialobjectives,partlyafunctionofmarketopportunities,andpartlyafunctionofthestrategiesbeingusedbyrivalcompanies（particularlythosecompaniesthatareindustryleaders）.

5. Factorsthatcausetherivalryamongcompetingsellerstobeweakinclude

A） lowbuyerswitchingcosts.

B） rapidgrowthinbuyerdemandandhighbuyercoststoswitchbrands.

C） highcostsofexitingthemarketascomparedtothecostsofenteringthemarket.

D） asetofcompetitorsthatarequitediverseintermsoftheirstrategies,objectives,andcountriesoforigin.

E） conditionswhereitiscustomaryforrivalstocollaboratecloselywithboththeirsuppliersandtheircustomers.

6. Thecompetitiveforceofsubstituteproductstendstobestrongerinagivenmarketwhen

A） buyersarerelativelycomfortablewithusingsubstitutesandthecoststobuyersofswitchingovertothesubstitutesarelow.

B） buyersviewsubstitutesaslikelytobeinshortsupplyfromtimetotime.

C） thequalityandperformanceofthesubstitutesiswellabovewhatbuyersneedtomeettheirrequirements.

D） buyershavehighpsychiccostsinseveringexistingbrandrelationshipsandestablishingnewones.

E） whendemandfortheindustry'

sproductisnotverypricesensitive.

ADifficulty:

7.Achievingacostadvantageoverrivalsentails

A） concentratingonanarrowportionofthevaluechainandabandoningallotheractivitiesthatcreatecosts.

B） beingafirst-moverinpursuing