雅思阅读练习备考试题及答案解析.docx

雅思阅读练习备考试题及答案解析.docx

《雅思阅读练习备考试题及答案解析.docx》由会员分享，可在线阅读，更多相关《雅思阅读练习备考试题及答案解析.docx（6页珍藏版）》请在冰豆网上搜索。

雅思阅读练习备考试题及答案解析

2017雅思阅读练习备考试题及答案解析

　　愚昧从来没有给人带来幸福;幸福的根源在于知识。

以下是小编为大家搜索整理2017雅思阅读练习备考试题及答案解析，希望能给大家带来帮助!

更多精彩内容请及时关注我们应届毕业生!

　　Howshopscanexploitpeople'sherdmentalitytoincreasesales

　　1.ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfare—butitis.Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.Nowresearchersareinvestigatinghow“swarmintelligence”（thatis，howants，beesoranysocialanimal，includinghumans，behaveinacrowd）canbeusedtoinfluencewhatpeoplebuy.

　　2.AtarecentconferenceonthesimulationofadaptivebehaviourinRome，Zeeshan-ul-hassanUsmani，acomputerscientistfromtheFloridaInstituteofTechnology，describedanewwaytoincreaseimpulsebuyingusingthisphenomenon.Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted:

forinstance，byplacingeverydayitemssuchasmilkandeggsatthebackofthestore，forcingshopperstowalkpastothertemptinggoodstoreachthem.MrUsmaniandRonaldoMenezes，alsooftheFloridaInstituteofTechnology，setouttoenhancethistendencytobuymorebyplayingontheherdinstinct.Theideaisthat，ifacertainproductisseentobepopular，shoppersarelikelytochooseittoo.Thechallengeistokeepcustomersinformedaboutwhatothersarebuying.

　　3.Entersmart-carttechnology.InMrUsmani'ssupermarketeveryproducthasaradiofrequencyidentificationtag，asortofbarcodethatusesradiowavestotransmitinformation，andeverytrolleyhasascannerthatreadsthisinformationandrelaysittoacentralcomputer.Asacustomerwalkspastashelfofgoods，ascreenontheshelftellshimhowmanypeoplecurrentlyintheshophavechosenthatparticularproduct.Ifthenumberishigh，heismorelikelytoselectittoo.

　　4.MrUsmani's“swarm-moves”modelappealstosupermarketsbecauseitincreasessaleswithouttheneedtogivepeoplediscounts.Anditgivesshoppersthesatisfactionofknowingthattheyboughtthe“right”product—thatis，theoneeveryoneelsebought.Themodelhasnotyetbeentestedwidelyintherealworld，mainlybecauseradiofrequencyidentificationtechnologyisnewandhasonlybeeninstalledexperimentallyinsomesupermarkets.ButMrUsmanisaysthatbothWal-MartinAmericaandTescoinBritainareinterestedinhiswork，andtestingwillgetunderwayinthespring.

　　5.Anotherrecentstudyonthepowerofsocialinfluenceindicatesthatsalescould，indeed，beboostedinthisway.MatthewSalganikofColumbiaUniversityinNewYorkandhiscolleagueshavedescribedcreatinganartificialmusicmarketinwhichsome14,000peopledownloadedpreviouslyunknownsongs.Theresearchersfoundthatwhenpeoplecouldseethesongsrankedbyhowmanytimestheyhadbeendownloaded，theyfollowedthecrowd.Whenthesongswerenotorderedbyrank，butthenumberoftimestheyhadbeendownloadedwasdisplayed，theeffectofsocialinfluencewasstilltherebutwaslesspronounced.Peoplethusfollowtheherdwhenitiseasyforthemtodoso.

　　6.InJapanachainofconvenienceshopscalledRanKingRanQueenhasbeenorderingitsproductsaccordingtosalesdatafromdepartmentstoresandresearchcompanies.Theshopssellonlythemostpopularitemsineachproductcategory，andtherankingsareupdatedweekly.Icosystem，acompanyinCambridge，Massachusetts，alsoaimstoexploitknowledgeofsocialnetworkingtoimprovesales.

　　7.Andthepsychologythatworksinphysicalstoresisjustaspotentontheinternet.OnlineretailerssuchasAmazonareadeptattellingshopperswhichproductsarepopularwithlike-mindedconsumers.Evenintheprivacyofyourhome，youcanstillbepartoftheswarm.

　　Questions1-6

　　Completethesentencesbelowwithwordstakenfromthereadingpassage.UseNOMORETHANTHREEWORDSforeachanswer.

　　1.Shopownersrealizethatthesmellof_______________canincreasesalesoffoodproducts.

　　2.Inshops，productsshelvedatamorevisiblelevelsellbettereveniftheyaremore_______________.

　　3.AccordingtoMr.Usmani，withtheuseof“swarmintelligence”phenomenon，anewmethodcanbeappliedtoencourage_______________.

　　4.Onthewaytoeverydayitemsatthebackofthestore，shoppersmightbetemptedtobuy_______________.

　　5.Ifthenumberofbuyersshownonthe_______________ishigh，othercustomerstendtofollowthem.

　　6.Usingthe“swarm-moves”model，shopownersdonothavetogivecustomers_______________toincreasesales.

　　Questions7-12

　　Dothefollowingstatementsagreewiththeinformationgiveninthereadingpassage?

Forquestions7-12write

　　YESifthestatementagreeswiththeinformation

　　NOifthestatementcontraictstheinformation

　　NOTGIVENifthereisnoinformationonthisinthepassage

　　7.RadiofrequencyidentificationtechnologyhasbeeninstalledexperimentallyinbigsupermarketslikeWal-Mart.

　　8.Peopletendtodownloadmoreunknownsongsthansongstheyarefamiliarwith.

　　9.Songsrankedhighbythenumberoftimesbeingdownloadedarefavoredbycustomers.

　　10.Peoplefollowtheotherstothesameextentwhetheritisconvenientornot.

　　11.ItemssoldinsomeJapanesestoresaresimplychosenaccordingtothesalesdataofothershops.

　　12.Swarmintelligencecanalsobeobservedineverydaylife.

　　Answerkeys:

　　1.答案：

（freshlybaked）bread.（第1段第2行：

Shoppersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyintended.）

　　2.答案：

expensive.（第1段第4行：

Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.）

　　3.答案：

impulsebuying.（第2段第1句：

AtarecentconferenceonthesimulationofadaptivebehaviourinRome，Zeeshan-ul-hassanUsmani，acomputerscientistfromtheFloridaInstituteofTechnology，describedanewwaytoincreaseimpulsebuyingusingthisphenomenon.）

　　4.答案：

other（tempting）goods/things/products.（第2段第2句：

Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted:

forinstance，byplacingeverydayitemssuchasmilkandeggsatthebackofthestore，forcingshopperstowalkpastothertemptinggoodstoreachthem.）

　　5.答案：

screen.（第3段第4行：

Asacustomerwalkspastashelfofgoods，ascreenontheshelftellshimhowmanypeoplecurrentlyintheshophavechosenthatparticularproduct.Ifthenumberishigh，heismorelikelytoselectittoo.）

　　6.答案：

discounts.（第4段第第1句：

MrUsmani's“swarm-moves”modelappealstosupermarketsbecauseitincreasessaleswithouttheneedtogivepeoplediscounts.）

　　7.答案：

NO.（第4段第3、4句：

Themodelhasnotyetbeentestedwidelyintherealworld，mainlybecauseradiofrequencyidentificationtechnologyisnewandhasonlybeeninstalledexperimentallyinsomesupermarkets.ButMrUsmanisaysthatbothWal-MartinAmericaanTescoinBritainareinterestdinhisworkd，andtestingwillgetunderwayinthespring.短语“getunderway”的意思是“开始进行”，在Wal-Mart的试验要等到春天才开始）

　　8.答案：

NOTGIVEN.（在文中没有提及该信息）

　　9.答案：

YES。

（第5段第3句：

Thereseachersfoundthatwhenpeoplecouldseethesongsrankedbyhowmanytimestheyhavebeendownloaded，theyfollowedthecrowd.）

　　10.答案：

NO。

（第5段最后两句：

Whenthesongsarenotorderedbyrank，butthenumberoftimestheyhadbeendownloadedwasdisplayed，theeffectofsocialinfluencewasstilltherebutwaslesspronounced.Peoplethusfollowtheherdwhenitiseasyforthemtodoso.pronounced的词义是“显著的、明显的”）

　　11.答案：

YES。

（第6段第1句：

InJapanachainofconvenienceshopscalledRanKingRanQueenhasbeenorderingitsproductsaccordingtosalesdatafromdepartmentstoresandresearchcompanies.）

　　12.答案：

YES。

（最后一段最后一句：

Evenintheprivacyofyourhome，youcanstillbepartoftheswarm.home应该算是everydaylife的一部分）