剑桥商务英语初级分类真题3.docx

剑桥商务英语初级分类真题3.docx

《剑桥商务英语初级分类真题3.docx》由会员分享，可在线阅读，更多相关《剑桥商务英语初级分类真题3.docx（23页珍藏版）》请在冰豆网上搜索。

剑桥商务英语初级分类真题3

剑桥商务英语初级分类真题3

Test3

READINGANDWRITING

PARTONE

Questions1-5

·Lookatquestions1-5.

·Ineachquestion,whichsentenceiscorrect?

·Foreachquestion,markoneletter（A,BorC）onyourAnswerSheet.

1．Goodswillbedespatchedtoyouonreceiptofpaymentinfull.

AYoumustpaythewholeamountbeforegoodsaresent.

BYouneedn'tpayinfulluntilyourgoodsarrive.

CYourgoodswillbesentwhenyouhavepaidadeposit.

2．

ATheengineerwascalledbecauseofaproblemwithequipment.

BStaffshouldtelltheengineeraboutanyequipmentproblemstheyhavefound.

CThemanagerwantstoknowbeforeFridayaboutproblemswithequipment.

3．Creasey'sOfficeSupport

Abroadrangeofsmallbusinessservicesprovidedbyaworkforcewithcombinedexperienceofover45years.

Tel:

01358782323

ACreasey's,asmallcompany,wishestobecomepartnerswithamoreexperiencedorganisation.

BCreasey'siscombiningwithothersmallbusinessestoprovideavarietyofofficeservices.

CCreasey'sofferstheservicesofitsskilledpersonneltosmallcompanies.

4．Maria,

Enclosedisthescheduleforthisyear'strainingdays.Ifyoucan'tmanageanyofthem,contactJohn.

WhatshouldMariado?

ANotifyJohnofthetrainingdaysshemightmiss.

notewhichhotelguestsaskforiceintheirdrinksandproduceitnexttimetheyvisit.AlthoughitisessentialforeffectiveCRMtorecordcustomerinformationonagoodcomputerdatabase,therealskillisininterpretingwhatyourcustomerstellyouandknowingwhatpromisestheythinkyouhavemade.

Swanbelievesthatsuccessrequiresanequalmixofmarketresearch,deliveringwhatthecustomerexpects,findinganyweakareasinthesystemandaskingcustomersfortheirafter-salesopinionsandsuggestions.'But,'hewarns,'approachCRMwithcare.Ifyoucan'tmeasurecustomerresponse,thenit'sbettertokeeptomoretraditionalmarketingmethods.'

16．Inadditiontobeinganauthor,RichardSwanisactivelyinvolvedinthebusinessworld.

ARightBWrongCDoesn'tsay

17．SwanPartnersarethemarketleadersindeliveringCRM.

ARightBWrongCDoesn'tsay

18．OneaspectofSwan'stalkwastoexplaintheadvantagesofdevelopingasolidcustomerbase.

ARightBWrongCDoesn'tsay

19．SwanbelievestheCRMapproachisbestsuitedtoserviceindustries.

ARightBWrongCDoesn'tsay

20．HavingtherighttechnologyisthemostimportantcomponentofsuccessfulCRM.

ARightBWrongCDoesn'tsay

21．InSwan'sopinion,achievingcompanygrowthdependsonacombinationofseveralfactors.

ARightBWrongCDoesn'tsay

22．Swanthinksallcompaniesshouldmovefromold-fashionedmarketingtoCRM.

ARightBWrongCDoesn'tsay

PARTFIVE

Questions23-28

·Readthearticlebelowaboutthequalitiesofagoodboss.

·Foreachquestion（23-28）ontheoppositepage,choosethecorrectanswer.

·Markoneletter（A,BorC）onyourAnswerSheet.

Whatmakesagoodbossbetter?

Differentbusinessesrequiredifferentmanagementskills.Butsomeoftheseskillsarecommontoallgoodmanagers.Everyone'sopinionofwhatmakesagoodbossdiffers.Eachworkenvironmentplacesdifferentdemandsonmanagers,andagoodbossinoneworkplacemightnotbeaseffectiveelsewhere.

Inlargecompanies,wheredelegationandorganisationareimportant,theroleofthebossorchiefexecutiveistoencourageandgenerallygetthebestoutofhisorhermanagers.Inasmallbusiness,however,theboss'sjobistoensure,withoutthehelpofanymiddlemanagement,thatstaffatalllevelsmeettargets.Thisrequiresadifferentsetofskills.

'Beingagoodmanagerisimportantinanyorganisation,butit'sparticularlysoinsmallbusinesses,'saysDavidHarvey,Directorofmanagement-researchcompanyOptima.'Thisisbecauseinasmallcompany,theDirectorshapesthecompanycultureandtheoverallatmosphereintheworkplace.Withouteffectiveleadership,thecompanywillfail,regardlessofthestrengthsorweaknessesofthecompetition.'

Themostsuccessfulsmallbusinessesarethosewherethebosscangettheemployeestotakeanactiveroleinthedevelopmentoftheorganisation.Itisn'tjustaboutpayingstaffmore.Asenseofpurposeisalsoimportant.Thisdoesn'thavetotaketheformofambitiousmissionstatements,whicharesopopularwithsomemanagementschools.Instead,it'saboutcommunicatingasetofbusinessprioritiesthateveryoneintheorganisationfeelsisimportantandthattheywanttoachieve.Ifyoutakeaholidaycompany,thissenseofpurposecanbeaboutfocusingonfirst-classcustomerservice,sothatallholidaymakersfeelwelllooked-afteronarrivalinaresort.

Agoodbosscaresaboutthedevelopmentofstaffandrecognisesthatthecompanywillalsogainifstaffareencouragedtoachievetheirpotentialandsucceedintheircareers.Peopledevelopmentdependsonappropriatetrainingandprovidingtherightenvironmentinwhichpeoplecanlearn,eitherformallyoronthejob.

Itispossibletoacquireleadershipskills.Whilesomepeoplehaveaninstinctiveunderstandingofwhatmakesagoodmanager,otherscanlearnastheygoalong.

23．Whatdoesthewritersayaboutgoodmanagersinthefirstparagraph?

ATheywouldsucceedinalltypesoforganisation.

BTheysharecertainqualitieswithoneanother.

CTheylearntheirskillsinagoodworkingenvironment.

24．WhatdoesthewritersaytheCEOofalargecompanymustdo?

AEncouragestaffatalllevels.

BSethigherperformancetargets.

CMotivatemanagerstoachievewhattheycan.

25．WhydoesDavidHarveybelievedirectorsareimportantinsmallcompanies?

ATheyareresponsibleforstayingaheadofcompetitors.

BNooneelsetakespartinthedecision-making.

CTheirstyledirectlyaffectsallthestaff.

26．Accordingtothewriter,whatcanabossdotopromotesuccessinasmallcompany?

AGivestafftheopportunitytoearnagoodsalary.

BMakesurestaffsharethesameaims.

CFollowtheadviceofmanagementschools.

27．Whydoesthewritermentiontheholidaycompany?

Atosuggestadifferentapproachtomotivatingstaff

Btoshowtheimportanceofprovidinggoodservicetocustomers

Ctogiveanexampleofsomepossiblebusinessvaluesinpractice

28．Accordingtothewriter,whyisstaffdevelopmentimportantforacompany?

AStaffworkbetteriftheirindividualcareersaresupported.

BStaffneedtokeepuptodatewithdevelopmentsintheindustry.

CStaffwithproblemscanbehelpedtodealwiththem.

PARTSIX

Questions29-40

·Readthereportbelowaboutthegrowthoflow-costairlines.

·ChoosethecorrectwordtofilleachgapfromA,BorContheoppositepage.

·Foreachquestion（29-40）,markoneletter（A,BorC）onyourAnswerSheet.

LOW-COSTAIRTRAVEL

Formostorganisations,itisveryimportanttoreducetravelcosts.Thatis（29）______moreandmorecompaniesarebookingflightswithlow-costairlines;infact,this（30）______ofthemarkethasgrowndramaticallyinrecentyears.

Low-costairlinesofferticketsatwellbelowtheprices（31）______byordinaryairlines,but（32）______stillmeetthesamesafetystandardsandregulations.Operatingcostsarereducedinanumberof（33）______Firstly,customersbookdirectlywiththeairline,eitherontheinternetor（34）______thetelephone.Low-costairlinesdonot,（35）______havetopaycommissiontotravelagents.Furthersavingsare（36）______astheseairlinesdonotissuetickets-theysimplygivecustomersareferencenumber.Passengersdonotnormallyreceivepostalconfirmationoftheirbooking（37）______theyaskforit,whichsomedoinordertocarryproof（38）______booking.Finally,low-costairlinesdonotusuallyoffer（39）______in-flightservices.

（40）______low-costairlinesmaysoonbecomenormalpracticeinthebusinessworld.

29．AwhatBwhenCwhy

30．AbranchBsectorCdepartment

31．AchargedBcostCpaid

32．AmustBshallCought

33．AmethodsBwaysCapproaches

34．AthroughBalongCover

35．AhoweverBindeedCtherefore

36．AmadeBhadCdone

37．AifBunlessCas

38．AatBforCof

39．AmuchBmanyCmore

40．AChooseBChoosingCChosen

PARTSEVEN

Questions41-45

·Readthememosbelow.

·Completetheconferencebookingformontheoppositepage.

·Writeawordorphrase（inCAPITALLETTERS）oranumberonlines41-45onyourAnswerSheet.

HARRIS&GALWAYLTD

MEMO

To:

TonyMoss

From:

OliviaGranger

Date:

10May

Subject:

Conferencebooking

Pleaseletmehavedetailsoftheconferenceyou'reorganising,asIneedtobookavenueasap.Lastyear,theeventwasheldintheRedRoomattheGrandHotel.Areyouplanningtousethesamehotelagain?

Ifnot,youcouldtrytheRegalHotel.

Thefoodisexcellent,androomsareavailablebetween3and9August.AreyouinvoicingtheMarketingDepartmentforthis?

HARRIS&GALWAYLTD

MEMO

To:

OliviaGranger,Marketing

From:

DanOttoman,Sales

Date:

11May

Subject:

Conferencebooking

Tonyisnotintheofficethisweekandhehasaskedmetotellyouthatthedateshavechangedfrom3-5Augustto7-9August.He'snotplanningtousetheGrand-thehotmealsandtheservicetherewereterrible.Heisgoingtouseyoursuggestion-he'sheardit'sagoodhotel.He'dliketobookabuffetlunch.Ourdepartmentispayingfortheeventthisyear.

HARRIS&GALWAYLTD

CONFERENCEBOOKINGFORM

Conferenceorganiser（fullname）:

（41）______

Venuerequested:

（42）______

Date（s）required:

（43）______

Cateringrequirements:

（44）______

Departmenttoinvoice:

（45）______

WRITING

PARTONE

Question46

·Yourcompanyhasdecidedtomakeachangetoitsworkinghours.

·Writeanemailtostaffinyourdepartment:

·describingthechange