高中英语 Unit 11 The Media单元综合测评 北师大版必修4.docx

高中英语 Unit 11 The Media单元综合测评 北师大版必修4.docx

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高中英语Unit11TheMedia单元综合测评北师大版必修4

Unit11TheMedia

Ⅰ.阅读理解（共15小题；每小题2分，满分30分）

A

Makinganadvertisementfortelevisionoftencostsmorethanamovie.Forexample,atwohourmoviecosts$6milliontomake.ATVcommercialcancostmorethan$6,000asecond.Andthatdoesnotincludethecostofpayingforairtime（播送时间）.Whichismorevaluable,theprogrammeorthead?

Intermsofmoney－andmakingmoneyiswhattelevisionisallabout－thecommercialisbyfarthemoreimportant.

Research,markettesting,talent,timeandmoney－allcometogethertomakeuswanttobuyaproduct.Nomatterhowbadwethinkacommercialis,itworks.Thesalesofcharmwentuponcetheadsbegan.TVcommercialsactuallybuytheirwayintoourhead.We,inturn,buytheproduct.

Andtheadsworkbecausesomuchtimeandattentionaregiventothem.Herearesomerulesofacommercialadmaking.Ifyouwanttogetthemiddleclassbuyers,makesuretheannouncerhasatough,manlyvoice.Putsomepeopleintheadwhoworkwiththeirhands.Ifyouwanttosellproductstoupperclassaudience,makesurethatthehouse,thefurniture,andthehairstylearethetypesthatthegroupidentifieswith.Ifyouwantthebuyertofeelsuperiortothecharactersellingtheproduct,thenmakethatpersonsostupidorsillythateveryonewillfeelgreatabouthimselforherself.

Welaughatcommercials.Wedon'tthinkwepaythatmuchattentiontothem.Butevidenceshowswearekiddingourselves.Themakingofacommercialthatcostssomuchmoneyisnotkidstuff.It'sbig,bigbusiness.Andit'stellinguswhattothink,whatweneed,andwhattobuy.Toputitsimply,theTVcommercialisaformofbrainwashing.

【语篇解读】　本文主要介绍了电视商业广告的作用。

1．TVcommercialsaremoreimportantthanotherprogrammestotelevisionbecause________.

A．theybringingreatprofits

B．theyrequirealotofmoney

C．theyarenotdifficulttoproduce

D．theyattractmoreviewersthanotherprogrammes

【解析】　推理判断题。

根据第一段可知，正因为商业广告能带来很大的利润，所以对于电视来说，它们比其他节目都重要。

【答案】　A

2．ThepurposeofalltheeffortsmadeinturningoutTVcommercialsisto________.

A．persuadepeopletobuytheproduct

B．showhowvaluabletheproductis

C．testthemarketvalueoftheproduct

D．makethemasinterestingasTVmovies

【解析】　推理判断题。

根据第二段第一句可知，商业广告所做的一切努力都是为了促使人们去买商品。

【答案】　A

3．Fromtherulessetformakingcommercialads,wecanseethat________.

A．themiddleclassbuyerlikestoworkwithhishands

B．themorestupidthecharacters,themorebuyersoftheproduct

C．addesignersattractdifferentpeoplewithdifferentskills

D．anupperclassbuyerismoreinterestedinhousesandfurniturethanamiddleclassbuyer

【解析】　推理判断题。

由第三段内容可知，为了吸引不同购买力的顾客，商业广告设计者使用不同的手段来宣传产品。

【答案】　C

4．Itisbelievedbythewriterthat________.

A．fewpeopleliketowatchTVcommercials

B．TVcommercialsareagoodguidetobuyers

C．TVcommercialsoftenmakepeoplelaugh

D．peopledonotthinkhighlyofTVcommercials

【解析】　推断判断题。

由文章最后一段中“Wedon'tthinkwepaythatmuchattentiontothem.Butevidenceshowswearekiddingourselves.”推断可知答案。

【答案】　D

B

Homebuyersnationwidearewatchinghousingpricesgoup,up,andup.“Howhighcantheygo？

”isthequestiononeveryone'slips.

“It'scrazy，”saidTim,whoislookingforahousenearthebeach.“In1993,IboughtatwobedroomhouseinVenicefor$70,000.MyfriendsthoughtthenthatIwasoverpaying.Fiveyearslater,Ihadtomove.Isolditfor$230,000,whichwasaniceprofit.Lastyear,theexactsamehousewasforsalefor$510,000！

”

Itisaseller'smarket.Homebuyersfeelliketheyhavetoofferatleast10%morethantheaskingprice.Donna,anewownerofaonebedroomhouseinVeniceBeach,said,“That'swhatIdid.Itoldtheownerthatwhateveranyoneoffersyou,I'llgiveyou$20,000more,underthetable,soyoudon'thavetopayyourrealtor（房地产经纪人）anyofit.Iwastiredoflooking.”

Timsaid,“Whetheryoudecidetobuyordecidenottobuy,youstillfeellikeyoumadethewrongdecision.Ifyoubuy,youfeellikeyouoverpaid.Ifyoudon'tbuy,youwanttokickyourselfforpassingupagreatopportunity.”

Everyonesaysthebubble（泡沫）hastoburstsometime,buteveryonehopesitwillburstthedayaftertheyselltheirhouse.Evengovernmentofficialshavenoideawhatthefuturewillbring.“Allwecansayisthat,inevitably,_thesethingsgoincycles，”saidthestatedirectorofhousing.“Whatgoesupmustcomedown.But,asweallknow,housingpricesalwaysstayupalittlehigherthantheygodown.Soyoucan'tloseoverthelongrun.Twentyyearsdowntheroad,yourhouseisalwaysworthmorethanyoupaidforit.”

【语篇解读】　本文是一篇新闻报道。

房价节节攀升，购房者望房兴叹，真不知道无休止的涨价何时是尽头。

5．Whatallthepeoplearetalkingaboutis________.

A．wheretheycanbuygoodhouses

B．howhighthehousingpricewillbe

C．whenhousingpricescanbecontrolled

D．whypeopleenjoybuyinghouses

【解析】　细节理解题。

根据第一段第二句可知，众人关心的是房价将涨多少。

【答案】　B

6．ItcanbeinferredfromParagraph3that________.

A．it'snoteasyforpeopletobuyasuitablehouse

B．thehousingpriceinVeniceBeachhasgonedown

C．therealtorcanmake$20,000foreachnewhouse

D．Donnaenjoyedlookingforhousesallthetime

【解析】　推理判断题。

为了买到房子，买主不得不私下多支付10%的费用，由此可推断出想买一套合适的房子不容易。

【答案】　A

7．Theunderlinedword“inevitably”inParagraph5isclosestinmeaningto________.

A．surely　　　　　B．luckily

C．strangelyD．terribly

【解析】　词义猜测题。

结合本句后半部分中的“thesethingsgoincycles”以及下一句中的“Whatgoesupmustcomedown”可推测inevitably意为“确定地，不可避免地”。

【答案】　A

8．Thebesttitleforthispassagewouldbe________.

A．FoolishHomebuyers

B．AnUnfairMarket

C．AWrongDecision

D．CrazyHousingPrices

【解析】　主旨大意题。

第一段点明了文章的中心话题，再结合下文中提到的令人目瞪口呆的房价可知，D项（疯狂的房价）最能概括文章大意。

【答案】　D

C

（2016·武汉39中高一上期末）Ihaveaneighborwecall“Happy”．Ihaveneverseenherangryatanythingandneverheardhersayaharshwordtoanyoneoraboutanyone.

HappyandherhusbandBen,70，haveahugegarden.Theyspentmanyhappyhourstogetherworkingonit.MostoftheneighborswatchedinterestinglyasBendoubledthesizeoftheirgarden.AsthecostoffoodclimbedfasterthanBen'sbeans，weallwishedwealsohadsuchalargegarden.Astherestofusspentourdollarsatthemarket，Happycouldbeseenpickingbeansinherbackyard.

Lastmonth，HappyandBeninvitedmostoftheneighborhoodoverforan“alldayfoodfestival”．Weweretoldtobringglovesandarriveveryearlyinthemorning.Wedidn'tknowwhatwasabouttotakeplace.

By9：

00am，therewerenineofusinthegardenpickingtomatoes，beans，okra，andsquash.By10：

00am，therewaslotsoflaughter.Wesharedalotofstories.Byfiveo'clock，everyonewasalittledrunkfromthewineandbeer.Afterdinner，weplayedgames.Aswewereleaving，HappyandBenhandedeachofusashoppingbagfilledwiththebountyoftheday，alreadypackagedandfrozen.Whatadelightfulgift!

Well，thepointwasn'tsomuchaboutthefood.Thetruegiftwasadayoffriendsenjoyingoneanother'scompany.NoneofitwouldhavehappenedifithadbeenforHappyandBen'sgarden.Nowtheyhaveablogaboutgardeningincasewedecidedtoplantagarden.AndIamsoproudofmytomatoplants!

【语篇解读】　这篇短文中作者主要介绍了自己的邻居，他们有一个自己的花园，里面种植了很多瓜果蔬菜。

一次这对夫妇邀请邻居们去他们的花园里面做客，并赠给他们许多花园里面出产的东西。

从而让很多邻居开始建设自己的小花园。

9．AccordingtoParagraph2，Peoplewishedtheyalsohadagardensothat________.

A．theycouldspendhappytimestogetherwiththeirfamilyinit

B．theycouldgrowvegetablesandsellatthemarket

C．theycouldinvitetheirneighborsandholdpartiesinit

D．theydidn'thavetospendsomuchmoneyonfood

【解析】　推理判断题。

根据第二段“AsthecostoffoodclimbedfasterthanBen'sbeans，weallwishedwealsohadsuchalargegarden.Astherestofusspentourdollarsatthemarket，Happycouldbeseenpickingbeansinherbackyard.”描述，可知人们主要是想节约买食物的钱，故选D。

【答案】　D

10．ForwhatpurposedidHappyandBeninvitetheneighborstotheirgarden?

A．Toaskthemtoattendabirthdayparty.

B．Tohelpthemgettoknoweachother.

C．Toletthemenjoywhattheygrewinthegarden.

D．Toaskthemtosharesomeinterestingstories.

【解析】　细节理解题。

根据短文第四段描述，可知他们主要是让邻居来分享他们在花园中种植的东西，故选C。

【答案】　C

11．Whatdidthewritermostprobablythinkofthetimehespentinthegarden?

A．Hethoughtitwastooshortbutenjoyable.

B．Hethoughtitwaswonderful.

C．Hethoughtitwasnotasgoodashethought.

D．Hethoughtitwastooterrible.

【解析】　推理判断题。

根据最后一段“Well，thepointwasn'tsomuchaboutthefood.Thetruegiftwasadayoffriendsenjoyingoneanother'scompany.NoneofitwouldhavehappenedifithadbeenforHappyandBen'sgarden.”描述，可知他认为在这个花园里面度过的时光好极了。

故选B。

【答案】　B

12．Wecaninferthat________.

A．HappyandherhusbandBendon'tlikespendingtimewithothers

B．HappyandherhusbandBensometimesquarrelwitheachother

C．HappyandherhusbandBenareagenerousandwarmheartedcouple

D．HappyandherhusbandBenliveonthefoodtheygrowintheirgarden

【解析】　推理判断题。

根据短文第四段描述，可知这对夫妇是慷慨热心的人，故选C。

【答案】　C

D

（2016·宁夏六盘山高一上期末）Attimesweallgetangrywhenwearedriving.Itmightbebecausewearestuckinatrafficjamorstuckbehindaveryslowdriver.Itmightbebecausewethinkanotherdriverhasdonesomethingverystupidanddangerous.Whateverthereason，itseemsthatgettingangryinacarissomethingwhichhappensmoreandmoreoftenandthereisnowaspecialtermforit“roadrage”．Someexpertseventhinkthatroadrageisakindofmentalillness！

Howcanwerecognizethis“illness”ofroadrage?

Therearetwokindsofroadrage：

aggressivedrivingandaggressivereactionstothewayotherpeoplearedriving.Aggressivedrivingcantakedifferentforms：

●Drivingmuchfasterthanthespeedlimit.

●Increasingyourspeedveryquickly.

●Drivingveryclosebehindthecarinfrontandsoundingthehornorflashingtheheadlights.

●Changinglanesverysuddenlyandblockinganothercar.

●Movingintoaparkingspacewhereanothercaristryingtopa