高中英语 Unit 11 The Media单元综合测评 北师大版必修4.docx

1、高中英语 Unit 11 The Media单元综合测评 北师大版必修4Unit 11 The Media.阅读理解(共15小题；每小题2分，满分30分)AMaking an advertisement for television often costs more than a movie. For example, a twohour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying

2、for air time(播送时间). Which is more valuable, the programme or the ad? In terms of moneyand making money is what television is all aboutthe commercial is by far the more important. Research, market testing, talent, time and moneyall come together to make us want to buy a product. No matter how bad we

3、think a commercial is, it works. The sales of charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.And the ads work because so much time and attention are given to them. Here are some rules of a commercial ad making. If you want to get t

4、he middleclass buyers, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell products to upperclass audience, make sure that the house, the furniture, and the hair style are the types that the group identifies with. If you want the

5、 buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.We laugh at commercials. We dont think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commer

6、cial that costs so much money is not kid stuff. Its big, big business. And its telling us what to think, what we need, and what to buy. To put it simply, the TV commercial is a form of brainwashing.【语篇解读】本文主要介绍了电视商业广告的作用。1TV commercials are more important than other programmes to television because_

7、.Athey bring in great profitsBthey require a lot of moneyCthey are not difficult to produceDthey attract more viewers than other programmes【解析】推理判断题。根据第一段可知，正因为商业广告能带来很大的利润，所以对于电视来说，它们比其他节目都重要。【答案】A2The purpose of all the efforts made in turning out TV commercials is to_.Apersuade people to buy the

8、productBshow how valuable the product isCtest the market value of the productDmake them as interesting as TV movies【解析】推理判断题。根据第二段第一句可知，商业广告所做的一切努力都是为了促使人们去买商品。【答案】A3From the rules set for making commercial ads, we can see that_.Athe middleclass buyer likes to work with his handsBthe more stupid the

9、 characters, the more buyers of the productCad designers attract different people with different skillsDan upperclass buyer is more interested in houses and furniture than a middleclass buyer【解析】推理判断题。由第三段内容可知，为了吸引不同购买力的顾客，商业广告设计者使用不同的手段来宣传产品。【答案】C4It is believed by the writer that_.Afew people like

10、 to watch TV commercialsBTV commercials are a good guide to buyersCTV commercials often make people laughDpeople do not think highly of TV commercials【解析】推断判断题。由文章最后一段中“We dont think we pay that much attention to them. But evidence shows we are kidding ourselves.”推断可知答案。【答案】DBHomebuyers nationwide a

11、re watching housing prices go up, up, and up.“How high can they go？” is the question on everyones lips.“Its crazy，” said Tim, who is looking for a house near the beach.“In 1993, I bought a twobedroom house in Venice for $70,000. My friends thought then that I was overpaying. Five years later, I had

12、to move. I sold it for $230,000, which was a nice profit. Last year, the exact same house was for sale for $510,000！”It is a sellers market. Homebuyers feel like they have to offer at least 10% more than the asking price. Donna, a new owner of a onebedroom house in Venice Beach, said, “Thats what I

13、did. I told the owner that whatever anyone offers you, Ill give you $20,000 more, under the table, so you dont have to pay your realtor(房地产经纪人) any of it. I was tired of looking.”Tim said, “Whether you decide to buy or decide not to buy, you still feel like you made the wrong decision. If you buy, y

14、ou feel like you overpaid. If you dont buy, you want to kick yourself for passing up a great opportunity.”Everyone says the bubble(泡沫) has to burst sometime, but everyone hopes it will burst the day after they sell their house. Even government officials have no idea what the future will bring. “All

15、we can say is that, inevitably,_these things go in cycles，” said the state director of housing. “What goes up must come down.But, as we all know, housing prices always stay up a little higher than they go down. So you cant lose over the long run. Twenty years down the road, your house is always wort

16、h more than you paid for it.”【语篇解读】本文是一篇新闻报道。房价节节攀升，购房者望房兴叹，真不知道无休止的涨价何时是尽头。5What all the people are talking about is_.Awhere they can buy good housesBhow high the housing price will be Cwhen housing prices can be controlledDwhy people enjoy buying houses【解析】细节理解题。根据第一段第二句可知，众人关心的是房价将涨多少。【答案】B6It ca

17、n be inferred from Paragraph 3 that_.Aits not easy for people to buy a suitable houseBthe housing price in Venice Beach has gone downCthe realtor can make $20,000 for each new houseDDonna enjoyed looking for houses all the time【解析】推理判断题。为了买到房子，买主不得不私下多支付10%的费用，由此可推断出想买一套合适的房子不容易。【答案】A7The underlined

18、 word“inevitably”in Paragraph 5 is closest in meaning to_.Asurely BluckilyCstrangely Dterribly【解析】词义猜测题。结合本句后半部分中的“these things go in cycles”以及下一句中的“What goes up must come down”可推测inevitably意为“确定地，不可避免地”。【答案】A8The best title for this passage would be_.AFoolish HomebuyersBAn Unfair MarketCA Wrong Dec

19、isionDCrazy Housing Prices【解析】主旨大意题。第一段点明了文章的中心话题，再结合下文中提到的令人目瞪口呆的房价可知，D项(疯狂的房价)最能概括文章大意。【答案】DC(2016武汉39中高一上期末)I have a neighbor we call“Happy”I have never seen her angry at anything and never heard her say a harsh word to anyone or about anyone.Happy and her husband Ben,70，have a huge garden.They s

20、pent many happy hours together working on it.Most of the neighbors watched interestingly as Ben doubled the size of their garden.As the cost of food climbed faster than Bens beans，we all wished we also had such a large garden.As the rest of us spent our dollars at the market，Happy could be seen pick

21、ing beans in her back yard.Last month，Happy and Ben invited most of the neighborhood over for an“allday food festival”We were told to bring gloves and arrive very early in the morning.We didnt know what was about to take place.By 9：00 am，there were nine of us in the garden picking tomatoes，beans，okr

22、a，and squash.By 10：00 am，there was lots of laughter.We shared a lot of stories.By five oclock，everyone was a little drunk from the wine and beer.After dinner，we played games.As we were leaving，Happy and Ben handed each of us a shopping bag filled with the bounty of the day，already packaged and froze

23、n.What a delightful gift!Well，the point wasnt so much about the food.The true gift was a day of friends enjoying one anothers company.None of it would have happened if it had been for Happy and Bens garden.Now they have a blog about gardening in case we decided to plant a garden.And I am so proud of

24、 my tomato plants!【语篇解读】这篇短文中作者主要介绍了自己的邻居，他们有一个自己的花园，里面种植了很多瓜果蔬菜。一次这对夫妇邀请邻居们去他们的花园里面做客，并赠给他们许多花园里面出产的东西。从而让很多邻居开始建设自己的小花园。9According to Paragraph 2，People wished they also had a garden so that_.Athey could spend happy times together with their family in itBthey could grow vegetables and sell at the

25、marketCthey could invite their neighbors and hold parties in itDthey didnt have to spend so much money on food【解析】推理判断题。根据第二段“As the cost of food climbed faster than Bens beans，we all wished we also had such a large garden.As the rest of us spent our dollars at the market，Happy could be seen picking

26、 beans in her back yard.”描述，可知人们主要是想节约买食物的钱，故选D。【答案】D10For what purpose did Happy and Ben invite the neighbors to their garden?ATo ask them to attend a birthday party.BTo help them get to know each other.CTo let them enjoy what they grew in the garden.DTo ask them to share some interesting stories.【

27、解析】细节理解题。根据短文第四段描述，可知他们主要是让邻居来分享他们在花园中种植的东西，故选C。【答案】C11What did the writer most probably think of the time he spent in the garden?AHe thought it was too short but enjoyable.BHe thought it was wonderful.CHe thought it was not as good as he thought.DHe thought it was too terrible.【解析】推理判断题。根据最后一段“Well

28、，the point wasnt so much about the food.The true gift was a day of friends enjoying one anothers company.None of it would have happened if it had been for Happy and Bens garden.”描述，可知他认为在这个花园里面度过的时光好极了。故选B。【答案】B12We can infer that_.AHappy and her husband Ben dont like spending time with othersBHappy

29、 and her husband Ben sometimes quarrel with each otherCHappy and her husband Ben are a generous and warmhearted coupleDHappy and her husband Ben live on the food they grow in their garden【解析】推理判断题。根据短文第四段描述，可知这对夫妇是慷慨热心的人，故选C。【答案】CD(2016宁夏六盘山高一上期末)At times we all get angry when we are driving.It migh

30、t be because we are stuck in a traffic jam or stuck behind a very slow driver.It might be because we think another driver has done something very stupid and dangerous.Whatever the reason，it seems that getting angry in a car is something which happens more and more often and there is now a special te

31、rm for it“road rage”Some experts even think that road rage is a kind of mental illness！How can we recognize this“illness” of road rage?There are two kinds of road rage：aggressive driving and aggressive reactions to the way other people are driving.Aggressive driving can take different forms：Driving much faster than the speed limit.Increasing your speed very quickly.Driving very close behind the car in front and sounding the horn or flashing the headlights.Changing lanes very suddenly and blocking another car.Moving into a parking space where another car is trying to pa