HND 大综合1 GU1答案.docx

HND 大综合1 GU1答案.docx

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HND大综合1GU1答案

Section1

Question1:

PartA

GiventhecompetitivenatureofthemobiletelecommunicationsmarketanalysethelikelyadvantagesanddisadvantagestoOpalofestablishingapartnershipagreementwithanothercompany.12

Advantages:

Firstly,thepartnershipagreementscanprovideOpalwithtechnologyassistance.ItallowsOpalforthejointdevelopmentofnewproductsandthesharingoftechnology.Secondly,aChinesepartnershipnotonlygivesOpalaccesstolocalknowledgebutalsoprovidesanairofacceptabilitythatisimportantwhenconductingbusinessinChina.Thirdly,localfirms’well-reputationandwealthofexperiencewillalsohelpOpaltoensurethatproductdevelopmentandcustomerserviceisspecificallytargetedatmeetingthelocalneedsanddemandsofthelocalmarket.Fourthly,companiesinpartnershipcansharethecostsandreducetherisk.

Disadvantages:

Asforthedisadvantages,firstly,theowntechnologyofOpalmightbeleakedbecauseofthesharingoftechnologywhichmayresultinthelossofOpal’scompetitiveadvantages.Secondly,inapartnershipwithothers,thecontrolpowerofOpal’sowncompanymightbedistributedbecauseoftheconsiderationofotherpartners’benefits.Thirdly,firmsneedtosharetheprofitsandtheremightbeconflictssincethosecompaniesareprofitableorganizations.

PARTB

IdentifyandjustifypossibleoptionstheseniormanagementmayhavewhichwillenableOpaltomaintainitscurrentlevelsofsuccessandprofitability.8Firstly,sinceChinesemarkethasenormouspotential,Opalneedscontinuetoinvestin

Chinesemarkettogainmoremarketsharesforitsexpansion.

Secondly,Opalcansignthepartnershipagreementswithmorecompanies,togainmorecomprehensivemarketinformationandsharethetechnologyanddevelopnewproducts.

Thirdly,inordertomaintainthecharacteristicsandgoodreputation,Opalneedstokeepthestrongstanceinrelationtotheenvironment,usemoregreenandenvironmentalmaterialstoproduce‘environmentallyfriendly’productsandservices,andkeepofferingacomprehensivemobilephonerecyclingscheme.

Fourthly,itisnecessarytodeepentheagreementwithHuawei,sinceHuaweiisalongestablishedandwell-respectedplayerintheChinesetelecomsmarket.Bydoingso,Opalcanachievethefurtherexpansion.

Question2

PARTA

AssessthestrengthsandweaknessesofOpalastheyseektoexpandinginthecomingyears.12

Strengths

Firstly,thefurtherderegulationofthetelecommunicationsmarketsenabledOpaltocapitalizeonanumberofopportunities.

Secondly,Opalhasitscoremarkets,andtherecent‘opening-up’oftheChinesemarketiscurrentlyprovidingOpalwithopportunitiesforfurtherexpansion.Thirdly,themobiledevicesdivisionhasallowedOpaltoselltheirphonestocompetingnetworksallowingaccesstoamuchlargermarket.

Fourthly,astheircharacteristic,Opalhasadoptedastrongstanceinrelationtotheenvironment,andtheywereoneofthefirstphonemanufacturersintheworldtoofferacomprehensivemobilephonerecyclingschemeandoffersenvironmentallyfriendlyproductsandservices.

Weaknesses

Firstly,thefirsthand-heldphoneswerehighpricedbecauseofthehighresearchanddevelopmentcostsandtheneedforhighlyspecializedproductionfacilities.Andthismaycausetheneedsofalargeamountofinvestmentcapitalandthedecreaseinsales.Secondly,Opalisamediumsizedproducerofhandsets,whichmeansitownslimitedproduceresourcesandinvestmentcapitalresources.Itmaynotbeabletomeettheneedsofcooperationwithothercompanies.

Thirdly,theregulatorycomplexitiesofoperatingwithintheChinesemarketmayhinderthedevelopmentandexpansionofOpal.

Lastly,theregulatorycomplexitiesofoperatingwithintheChinesemarketandthefiercecompetitionmayhindertheexpansionofOpalandincreaseacertainlevelofrisk.

PARTB

ChoosetwoKeyvalueshighlightedinAppendix3andforeach,explainhowithasimpacteduponthecompany’sactivities.8

Firstly,thecustomerdeservesserviceexcellence.

Opalisacustomer-focusedorganization.Enterprise'scorevalueistofocusoncustomerserviceanditsquality.Bydoingso,thecustomersatisfactionandloyaltycanbeestablishedandthenthegrowthofsalesandprofitscanbeachieved.Accordingtothecase,inordertoenhancethequalityandsatisfactionofcustomerservices,theOpalhasestablishedtheServiceDevelopmentSectionandCustomerCareDepartment.Withtherapiddevelopmentoftechnology,theServiceDevelopmentSectionistaskedtoenhancethecustomerexperienceofthemobileandweb-basedservices.AndtheCustomerCaresectionistaskedtoensurethatcustomerexpectationsareconsistentlymet.Bothofthemareaimtoprovidecustomerswithexcellentservices.

Secondly,weacceptthatwhilewearedrivenbytechnologywewillalwaysaspiretodrivetechnology.

ThedevelopmentoftechnologycanprovideOpalwithhighertech-competitiveness,andhelpittodevelopnewproductsandexpandtolargermarket.AsforOpal,theycontinueinvestinotherinnovativeproductsandmarketresearch,andhasbeenverysuccessfulinidentifyingmarkettrendsandthenusingthelatesttechnologicaldevelopmentstosatisfycustomerneeds.And,thereisaSpecialprojectssectioninOpalwhichrequiressignificantinvestmentandprovidestheleading-edgetechnologyrequiredformobileandothers.

Section2

Question1

PARTA

EvaluatepossiblesourcesoffinancethatGoldcouldaccessasitseekstoexpanditsbusinessoperations.

Firstly,issuingsharesareafinancingwaythatOpalcanaccess.ItcanmeetapartoftheOpal’scapitalneedsduringitsexpansion,eventhoughtheamountofsharecapitalissuedwillbelimitedtotheauthorizedsharecapitalamount.

Secondly,issuingdebenturesareausefulwaytoo.Debenturesareloansmadetocompaniesthatcarryafixedrateofinterest.However,thedebentureholdersneedtorepaytheprinciplesontimeandtheydonotparticipateintherunningofthecompanylikeshareholdersdo.

Thirdly,eventhoughbothissuingsharesanddividendsareappropriateforOpal,therestillsomedifferencesbetweenthem.Theshareholdershavethecontrolrightofthecompany,butthedividendholdersdonot.And,thedividendsholdersneedtorepaytheprincipleontime,whileitwon’tbenecessaryforshareholders.Lastly,theshareholderscangetbenefitsfromthedividendswhilethedebentureholderscangetthemfromtheinterests.

PARTB

找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企业效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。

IdentifyONEitemofinformationwhichbothashareholderandanyoftheorganisationsGoldworkswithwithintheChinesemarket,coulduseasameasuretomonitortheeffectivenessoftheorganisation.

Theturnover,profit,costs,dividendandearningspersharecouldreflecttheeffectivenessofacompany.AsforOpal,ithasinvestedalotinthehighresearchanddevelopmentandtheneedforhighlyspecializedproductionfacilitiescostsalottoo.Meanwhile,thedownwardpressureonpriceshasledtolowerprofitmarginsandareducedrateofgrowthinturnover.Exceptforthat,thedividendsdirectlyaffectontheshareholders’benefits,itdeterminestherepaymentsofinvestmentandwhethertheinvestorsarewillingcontinuetoinvestornot.ThedividendandearningspershareofOpalisincreasingwhichmeansitisattractingmorepotentialshareholderstoinvestinOpalandtheexistingshareholderstoinvestmore,anditisessentialforthefinanceandtheexpansionofOpal.

PARTC

ExplainthepossibleeffectsthattheexpansionintotheChinesemarketcouldhaveupontheprofitabilityofthebusiness.

Firstly,inthelongrun,theprofitabilityofDiamondwouldincrease.BecauseChinaispotentiallythelargestglobaltelecommunicationsmarket,anditprovidesDiamondwithanunrivalledopportunitytogenerategrowth.ThesizeofChina’spopulationishuge,andthereareroomremainsformassiveexpansion.

Secondly,intheshort-term,theprofitabilityofDiamondwouldnotgrowrapidly.Chinaisanemergingmarket,thecompetitionislikelytobeseverewith43foreignnationalmanufacturersandnetworkprovidersalreadyhavingapresenceinChinaandafurther25mediumtolargefirmssettoenterthemarketoverthecoming3years.Diamondneedstoinvestanumberofmoneyintothenewmarket,andthecostscannotbetakenbackintheshort-term.

Thirdly,theprofitabilityofDiamondwouldnotgrowrapidlyintheshort-termbecauseinordertoenterthenewmarket,Diamondmayfacingthebigfundinggap,anditwouldcostalottofinancetheneededcapital.

Fourthly,theprofitabilitywouldnotgrowrapidlyintheshort-termbecauseofthelow-pricecompetition.Inordertogainalargermarketshareandcoverage,andsurviveintheintensecompetition,DiamondmaychoosetolowerthepriceatthebeginningofenteringtheChinesemarket.

Question2

PARTA

ExplainanychangestothepoliciesofgovernmentsthatmaysupportthemarketprogressionandexpansionofOpal.8

Asthe‘night-watchman’,thegovernmentshouldnotdirectlyintervenethemarket

operation,soitshouldprovidefurtherderegulationforcompanies.

Exceptforthis,governmentshouldsupervisethemarketandregulatetheeconomicactivitiestoprovidecompanieslikeOpalwithastableandpeacefulenvironment.Besides,governmentcanprovideOpalwithmorefinancialsourcesorsupportandimplementsomerewardinvestmenttofacilitatetheexpansionofOpal.AndOpalneedstomakemoretradeagreementswithothercountries’government.

PARTB

AnalysethemainfactorsthatwillaffectdemandfortheproductsofOpal.6

Firstly,thepricehasaninverserelationshi