HND 大综合1 GU1答案.docx

1、HND 大综合1 GU1答案Section1 Question 1: Part A Given the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12 Advantages: Firstly, the partnership agreements can provide Opal with

2、 technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local

3、firms well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk. Disadvantages: A

4、s for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opals competitive advantages. Secondly, in a partnership with others, the control power of Opals own company might be distributed because of the considera

5、tion of other partners benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations. PART B Identify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and

6、profitability. 8 Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion. Secondly, Opal can sign the partnership agreements with more companies, to gain more comprehensive market information and share the tec

7、hnology and develop new products. Thirdly, in order to maintain the characteristics and good reputation, Opal needs to keep the strong stance in relation to the environment, use more green and environmental materials to produce environmentally friendly products and services, and keep offering a comp

8、rehensive mobile phone recycling scheme. Fourthly, it is necessary to deepen the agreement with Huawei, since Huawei is a long established and well-respected player in the Chinese telecoms market. By doing so, Opal can achieve the further expansion. Question 2 PART A Assess the strengths and weaknes

9、ses of Opal as they seek to expanding in the coming years. 12 Strengths Firstly, the further deregulation of the telecommunications markets enabled Opal to capitalize on a number of opportunities. Secondly, Opal has its core markets, and the recent opening-up of the Chinese market is currently provi

10、ding Opal with opportunities for further expansion. Thirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger market. Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they w

11、ere one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services. Weaknesses Firstly, the first hand-held phones were high priced because of the high research and development costs and the need for

12、highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales. Secondly, Opal is a medium sized producer of handsets, which means it owns limited produce resources and investment capital resources. It may not be able to meet

13、the needs of cooperation with other companies. Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal. Lastly, the regulatory complexities of operating within the Chinese market and the fierce competition may hinder the expansion

14、of Opal and increase a certain level of risk. PART B Choose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the companys activities. 8 Firstly, the customer deserves service excellence. Opal is a customer- focused organization. Enterprises core value is to foc

15、us on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in order to enhance the quality and satisfaction of customer services, the Opal has established the Service D

16、evelopment Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based services. And the Customer Care section is tasked to ensure that customer expectations are consistently

17、met. Both of them are aim to provide customers with excellent services. Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of technology can provide Opal with higher tech-competitiveness, and help it to develop new products and expan

18、d to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technological developments to satisfy customer needs. And, there is a Special projects section in Opalwhich requ

19、ires significant investment and provides the leading-edge technology required for mobile and others. Section 2 Question1 PART A Evaluate possible sources of finance that Gold could access as it seeks to expand its business operations. Firstly, issuing shares are a financing way that Opal can access.

20、 It can meet a part of the Opals capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount. Secondly, issuing debentures are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. H

21、owever, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do. Thirdly, even though both issuing shares and dividends are appropriate for Opal, there still some differences between them. The shareholders have the con

22、trol right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it wont be necessary for shareholders. Lastly, the shareholders can get benefits from the dividends while the debenture holders can get them from the interests. PART B 找到

23、一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。Identify ONE item of information which both a shareholder and any of the organisations Gold works with within the Chinese market, could use as a measure to monitor the effectiveness of the organisation. The turnover, profit, cos

24、ts, dividend and earnings per share could reflect the effectiveness of a company. As for Opal, it has invested a lot in the high research and development and the need for highly specialized production facilities costs a lot too. Meanwhile, the downward pressure on prices has led to lower profit marg

25、ins and a reduced rate of growth in turnover. Except for that, the dividends directly affect on the shareholders benefits, it determines the repayments of in vestment and whether the investors are willing continue to invest or not. The dividend and earnings per share of Opal is increasing which mean

26、s it is attracting more potential shareholders to invest in Opal and the existing shareholders to invest more, and it is essential for the finance and the expansion of Opal. PART C Explain the possible effects that the expansion into the Chinese market could have upon the profitability of the busine

27、ss. Firstly, in the long run, the profitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to generate growth. The size of Chinas population is huge, and there are room remains for massi

28、ve expansion. Secondly, in the short-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national manufacturers and network providers already having a presence in China and a further 25 medium to large firms s

29、et to enter the market over the coming 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term. Thirdly, the profitability of Diamond would not grow rapidly in the short-term because in order to enter the new market, Diamond may f

30、acing the big funding gap, and it would cost a lot to finance the needed capital. Fourthly, the profitability would not grow rapidly in the short-term because of the low-price competition. In order to gain a larger market share and coverage, and survive in the intense competition, Diamond may choose

31、 to lower the price at the beginning of entering the Chinese market. Question 2 PART A Explain any changes to the policies of governments that may support the market progression and expansion of Opal. 8 As the night-watch man, the government should not directly intervene the market operation, so it

32、should provide further deregulation for companies. Except for this, government should supervise the market and regulate the economic activities to provide companies like Opal with a stable and peaceful environment. Besides, government can provide Opal with more financial sources or support and implement some reward investment to facilitate the expansion of Opal. And Opal needs to make more trade agreements with other countries government. PART B Analyse the main factors that will affect demand for the products of Opal.6 Firstly, the price has an inverse relationshi