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商务英语教案
商务英语教案
Chapter1InternationalBusinessEnglish
I.SuggestedTeachingPlan
Objectives
Studentswillbeableto:
1.understandthekeyideaoftheinternationalbusiness(business,internationalbusiness,thescopeofinternationalbusinessactivities,internationalrisk,internationalbusinesslaw,commercialcredit,managementofinternationalbusinessandbriefintroductiontoWTO);
2.mastersomebasictermsofinternationalbusinessEnglish(economicsurplus,portfolio,parentcompany,turnkeyproject,collection,weightmemo,T/T,D/D,etc.);
3.conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;
4.completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.
Timeallotment
1stperiodpre-readingactivities(familiarizingnewwords,warming-upquestionsandbackgroundinformation)
2ndperiodwhilereading(highlightsofthetext)
3rdperiodhighlightsofthetext
4thperiodafter-readingactivities
II.TeachingMethod(s)
1.pptor
2.teachergiveslecturemainlyor
3.studentsread,teacherasksquestionswithdetailedexplanationor
4.askstudentstodopptforpresentation
III.ExplanatoryNotesonTechnicalTerms
1.economicsurplus-profitorthemoneythatremainsafteralltheexpensesarepaid.
2.Portfolio-thelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.
3.aparentcompany-holdingcompany.
4.turnkeyproject-aprojectundertakenbyacontractor.
5.expropriation-takingaway(property)ordispossessing(sb.fromanestate,etc.).
6.collection-obtainingpaymentofadebt,e.g.abill,cheque,etc.
7.correspondentbank-abankthathasregularbusinesswithanotherbankorcompanyinadistanceplace(esp.inaforeigncountry).
8.insurancepolicy-adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.
9.insurancecertificate-asimplifiedinsurancepolicy.
10.weightmemo(note)-anotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.
IV.Detailedreading
Pre-readingtasks
Warming-upquestions
1.Howmuchdoyouknowaboutinternationalbusiness?
2.Canyousaysomethingaboutthebasicpurposeofbusinessactivities?
3.Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?
Contents
1.WhatisBusiness?
●Traditionally,exchangeortradeforthingspeoplewantedorneeded
●Technically,theproduction,distribution,andsaleofgoodsandserviceforaprofit
●Theprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplus
2.WhatisInternationalBusiness?
●Asafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovementsofgoods,services,capital,orpersonnel;transfersoftechnology,information,ordata,oreventhesupervisionofemployees.
●Theinternationalbusinessfieldencompassesinternationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbankingandtransportation.Itgivesspecialattentiontothemultinationalenterprises__anenterprisebasedinonecountryandoperatinginoneormoreothercountries__andthefullmethodsopentosuchenterprisesfordoingbusinessinternationally.
3.TheScopeofInternationalBusinessActivities
●Physicalgoods-productsfrommining,petroleum,agricultureandmanufacturingactivities
●Transactionsinservice-construction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportation
●Financialareas-commercialandinvestmentbanking,securities,andinsurance
●Communicationmedia-radio,television,telegraph,telephone,magazines,books,newspapers,newsservices,networksandmovies.
●*foreigndirectinvestment-investmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.
*portfolio(有价证券)investment-forthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome.
*differentwaysoffinancinginforeigndirectinvestment-notthroughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.
*directinvestmentincludeswholeownershipandajointventurewithoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.
4.InternationalRisk
●Includefinancial,political,regulatory,andtaxrisks
●Financialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountries,anddivergentinterestrates.
●Politicalrisksincludetheriskofexpropriationandotheradversarynationalpolicies.
●regulatoryrisksarisefromdifferentlegalsystems,overlappingjurisdictions,anddissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationofantitrustlaw.
●Inthetaxfield,unforeseenchangesinfiscalpoliciesandtheuncertaintyofapplicationoftaxlaws.
5.OnInternationalBusinessLaw
●Themovementofpeople____visa,workpermit,employmentagreement,andemploymentterminationclauses
●Themovementofgoods___tax,antitrust,packagingandadvertising
●Transfersofinformation___patentandtrademark
●Domesticlawsofthehomeandhoststates,traderulesofregionalgroups(EU,WTO),andmultilateralandbilateraltreatiesbetweenthehomeandhoststates
6.CommercialCredit
●Credit___meanswhotakestheresponsibilityofpayingmoneyandsurrenderingtheshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthetransactedgoodsandpayingtheabovesaidmoney.
●A.Commercialcredit___remittance(汇付)andcollection(托收),thebuyerisresponsibletomakepayment,thesellertosurrenderdocuments.
B.banker’scredit___letterofcredit(L/C信用证),thebankerisresponsibletopaymoneyandtenderdocumentsonbehalfofbothparties.
●Thebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoneytothesellerthroughabank:
1)MailTransfer(M/T信汇)
Thebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment(付款委托书),thensendsittoacorrespondentbankattheseller’sendbymeansofmailandentrustshimtopaythemoneytotheseller.
2)TelegraphicTransfer(T/T电汇)
Attherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankattheseller’sendandentrusthimtopaymoneytotheseller.
Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpenses.
3)DemandDraft(D/D票汇)
Thebuyerbuysabankdraft(汇票)fromhislocalbankandsendsitbymailtotheseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersontakesthemoneyfromtherelativebankinhisplace.
●Collection(托收)
Thesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace(i.e.,theremittingbank托收银行或受托银行),makesanapplicationforcollectionandentruststheremittingbanktocollectthepurchasepricefromthebuyerthroughitscorrespondentbankabroad(i.e.,thecollectingbank代收银行).
Becausetheremittingbankinstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid(承兑或支付),thebuyer’slackofcommercialintegrityisguardedagainst.
●D/P____documentsagainstpayment(付款交单)
Theexporteristoshipthegoodsorderedanddelivertherelativeshippingdocumentstothebuyerabroadthoroughtheremittingbankandthecollectingbankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepaymentforthegoodsismade.
●Whycannotthebuyerdirectlysendcashorbanker’sdraftwithhisordertotheseller?
1)thebuyer’scapitalwillbetiedupfromthetimeofremittingituntilthegoodsarriveandaresold,especiallyincaseswherethegoodsorderedcanonlybeshippedbythesellermonthsoryearsafterplacingtheorder.
2)Thesellermaybeunknowntothebuyer,andhiscommercialintegritymaybequestionable.
●Insurancepolicy(保险单)——adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction__thenameoftheinsured,thenameofcommodityinsured,theamountinsured,thenameofthecarryingvessel,thepreciseriskscovered,theperiodofcover,andanyexceptionstheremaybe.Itisalsoawrittencontractofinsurancebetweentheinsurancecompanyandtheinsured.
●Insurancecertificate(保险凭证)—isasimplifiedinsurancepolicy.Ithasthenecessaryitemsofaninsurancepolicy,butitdoesn’tsetouttherightsanddutiesoftheinsurerandtheinsured,whicharesubjecttothedetailedinsuranceclausesofaformalinsurancepolicy.Ininsurancecertificatehasthesameeffectasaninsurancepolicy.
●Weightmemo(重量单)___ismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenetandgrossweightsofeachpackage,whichenablestheconsigneeorthecustomsofficetocheckthegoods.
●Packinglist(装箱单)——ismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenameofthegoods,thenetweight,thegrossweightandcompleteinnerpackingspecificationsandcontentsofeachpackage.Itenablestheconsigneetodeclarethegoodsatthecustomsoffice,distinguishandcheckthegoodswhentheyarriveattheportofdestinations.
7.OnManagementofInternationalBusinesses
●Regardlessofthespecificjob,mostmanagersperf