Arguement通用顺序.docx
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Arguement通用顺序
1ThefollowingappearedinamemorandumwrittenbythevicepresidentofNature'sWay,achainofstoressellinghealthfoodandotherhealth-relatedproducts.
"Previousexperiencehasshownthatourstoresaremostprofitableinareaswhereresidentsarehighlyconcernedwithleadinghealthylives.WeshouldthereforebuildournextnewstoreinPlainsville,whichhasmanysuchresidents.Plainsvillemerchantsreportthatsalesofrunningshoesandexerciseclothingareatall-timehighs.Thelocalhealthclub,whichnearlyclosedfiveyearsagoduetolackofbusiness,hasmoremembersthanever,andtheweighttrainingandaerobicsclassesarealwaysfull.Wecanevenanticipateanewgenerationofcustomers:
Plainsville'sschoolchildrenarerequiredtoparticipateina'fitnessforlife'program,whichemphasizesthebenefitsofregularexerciseatanearlyage."
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2ThefollowingappearedinalettersentbyacommitteeofhomeownersfromtheDeerhavenAcrestoallhomeownersinDeerhavenAcres.
"Sevenyearsago,homeownersinnearbyBrookvillecommunityadoptedasetofrestrictionsonhowthecommunity'syardsshouldbelandscapedandwhatcolorstheexteriorsofhomesshouldbepainted.Sincethen,averagepropertyvalueshavetripledinBrookville.InordertoraisepropertyvaluesinDeerhavenAcres,weshouldadoptourownsetofrestrictionsonlandscapingandhousepainting."
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3ThefollowingappearedinanewspaperarticleaboutlawfirmsinthecityofMegalopolis.
"InMegalopolis,thenumberoflawschoolgraduateswhowenttoworkforlarge,corporatefirmsdeclinedby15percentoverthelastthreeyears,whereasanincreasingnumberofgraduatestookjobsatsmall,generalpracticefirms.Eventhoughlargefirmsusuallyoffermuchhighersalaries,lawschoolgraduatesarechoosingtoworkforthesmallerfirmsmostlikelybecausetheyexperiencegreaterjobsatisfactionatsmallerfirms.Inasurveyoffirst-yearstudentsataleadinglawschool,mostagreedwiththestatementthatearningahighsalarywaslessimportanttothemthanjobsatisfaction.Thisfindingsuggeststhatthelarge,corporatefirmsofMegalopoliswillneedtooffergraduatesmorebenefitsandincentivesandreducethenumberofhourstheymustwork."
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4ThefollowingwaspostedonanInternetrealestatediscussionsite.
"Ofthetwoleadingrealestatefirmsinourtown—AdamsRealtyandFitchRealty—Adamsisclearlysuperior.Adamshas40realestateagents.Incontrast,Fitchhas25,manyofwhomworkonlypart-time.Moreover,Adams'revenuelastyearwastwiceashighasthatofFitch,andincludedhomesalesthataveraged$168,000,comparedtoFitch's$144,000.HomeslistedwithAdamssellfasteraswell:
tenyearsago,IlistedmyhomewithFitchandittookmorethanfourmonthstosell;lastyear,whenIsoldanotherhome,IlisteditwithAdams,andittookonlyonemonth.Thus,ifyouwanttosellyourhomequicklyandatagoodprice,youshoulduseAdams."
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5Thefollowingappearedinthebusinesssectionofanewspaper.
"Giventhatthenumberofpeopleinourcountrywithsomeformofarthritisisexpectedtorisefrom40millionto60millionoverthenexttwentyyears,pharmaceuticalcompaniesthatproducedrugsforthetreatmentofarthritisshouldbeveryprofitable.ManyanalystsbelievethatintenyearsBectonPharmaceuticals,whichmakesXenon,thebest-sellingdrugtreatmentforarthritis,willbethemostprofitablepharmaceuticalcompany.ButthepatentonXenonexpiresinthreeyears,andothercompanieswillthenbeabletoproduceacheaperversionofthedrug.Thus,itismorelikelythatintenyearsthemostprofitablepharmaceuticalcompanywillbePerkinsPharmaceuticals,makerofanewdrugcalledXylan,whichclinicalstudiesshowispreferredoverXenonbysevenoutoftenpatientssufferingfromthemostextremecasesofarthritis."
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6ThefollowingwaswrittenasapartofanapplicationforasmallbusinessloanbyagroupofdevelopersinthecityofMonroe.
"AjazzmusicclubinMonroewouldbeatremendouslyprofitableenterprise.Currently,thenearestjazzclubis65milesaway;thus,ourproposedclub,theCNote,wouldhavethelocalmarketalltoitself.Plus,jazzisextremelypopularinMonroe:
over100,000peopleattendedMonroe'sjazzfestivallastsummer,severalwell-knownjazzmusiciansliveinMonroe,andthehighest-ratedradioprograminMonroeis'JazzNightly,'whichairseveryweeknight.Finally,anationwidestudyindicatesthatthetypicaljazzfanspendscloseto$1,000peryearonjazzentertainment.ItisclearthattheCNotecannothelpbutmakemoney."
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7ThefollowingappearedinalettertotheeditoroftheClearviewnewspaper.
"Inthenextmayoralelection,residentsofClearviewshouldvoteforAnnGreen,whoisamemberoftheGoodEarthCoalition,ratherthanforFrankBraun,amemberoftheClearviewtowncouncil,becausethecurrentmembersarenotprotectingourenvironment.Forexample,duringthepastyearthenumberoffactoriesinClearviewhasdoubled,airpollutionlevelshaveincreased,andthelocalhospitalhastreated25percentmorepatientswithrespiratoryillnesses.IfweelectAnnGreen,theenvironmentalproblemsinClearviewwillcertainlybesolved."
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8ThefollowingappearedinamemorandumissuedbythestrategicplanningdepartmentatOmniInc.
"MesaFoods,amanufacturerofsnackfoodsthatcurrentlymarketsitsproductswithinarelativelysmallregionofthecountry,hasstronggrowthpotential.Mesaenjoyeda20percentincreaseinprofitslastyear,anditsbest-sellingproduct,DiaboliqueSalsa,hashadincreasedsalesovereachofthepastthreeyears.SinceOmniInc.isinterestedinreaching14-to-25yearolds,theagegroupthatconsumesthemostsnackfood,weshouldbuyMesaFoods,andconcentrateinparticularonmarketingDiaboliqueSalsathroughoutthecountry."
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9ThefollowingappearedinamemorandumfromadeanatOmegaUniversity.
"Fifteenyearsago,OmegaUniversityimplementedanewprocedurethatencouragedstudentstoevaluatetheteachingeffectivenessofalltheirprofessors.Sincethattime,Omegaprofessorshavebeguntoassignhighergradesintheirclasses,andoverallstudentgradeaveragesatOmegahaverisenbythirtypercent.PotentialemployersapparentlybelievethegradesatOmegaareinflated;thiswouldexplainwhyOmegagraduateshavenotbeenassuccessfulatgettingjobsashavegraduatesfromnearbyAlphaUniversity.Toenableitsgraduatestosecurebetterjobs,OmegaUniversityshouldnowterminatestudentevaluationofprofessors."
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10ThefollowingappearedinalettertotheeditorofaBatavianewspaper.
"ThedepartmentofagricultureinBataviareportsthatthenumberofdairyfarmsthroughoutthecountryisnow25percentgreaterthanitwas10yearsago.Duringthissametimeperiod,however,thepriceofmilkatthelocalExcelloFoodMarkethasincreasedfrom$1.50toover$3.00pergallon.Topreventfarmersfromcontinuingtoreceiveexcessiveprofitsonanapparentlyincreasedsupplyofmilk,theBataviagovernmentshouldbegintoregulateretailmilkprices.Suchregulationisnecessarytoensurebothlowerpricesandanadequatesupplyofmilkforconsumers."
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11ThefollowingappearedinamemofromthemayorofthetownofWestEgg.
"Twoyearsago,ourconsultantspredictedthatWestEgg'slandfill,whichisusedforgarbagedisposal,wouldbecompletelyfilledwithinfiveyears.Duringthepasttwoyears,however,townresidentshavebeenrecyclingtwiceasmuchaluminumandpaperastheydidinpreviousyears.Nextmonththeamountofmaterialrecycledshouldfurtherincrease,sincechargesforgarbagepickupwilldouble.Furthermore,overninetypercentoftherespondentstoarecentsurveysaidthattheywoulddomorerecyclinginthefuture.Becauseofourresidents'strongcommitmenttorecycling,theavailablespaceinourlandfillshouldlastforconsiderablylongerthanpredicted."
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12ThefollowingappearedinamemofromavicepresidentofAltaManufacturing.
"Duringthepastyear,AltaManufacturinghadthirtypercentmoreon-the-jobaccidentsthannearbyPanoplyIndustries,wheretheworkshiftsareonehourshorterthanours.Expertsbelievethatasignificantcontributingfactorinmanyon-the-jobaccidentsisfatigueandsleepdeprivationamongworkers.Therefore,toreducethenumberofon-the-jobaccidentsatAltaandtherebyincreaseproductivity,weshouldshorteneachofourthreeworkshiftsbyonehoursothatouremployeeswillgetadequateamountsofsleep."
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13Thefollowingappearedinamemofromthechiefexecutiveofavideogamecompany.
"Wehaverecentlybeenofferedtheopportunitytobuytherightstoproduceavideogamebasedonthesoon-to-be-publishedchildren'sbook"SquirrelPower,"byPeterWood.Whilethecostoftherightsissubstantialandwillplaceeconomicconstraintsonourcompanyintheshort-term,therearetworeasonsthatthepurchaseoftheserightswillundoubtedlybeawiseinvestment.First,Wood'slastthreebookshavebeenbestsellersandthemoviebasedonhisfirstbookwashighlyprofitable.Second,thepopularcharactersandstorylinein"SquirrelPower"willsaveustimeindevelopingourvideogame,therebyreducingourcosts."
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14Thefollowingappearedinamemofromtheo