corporate culture influence.docx

corporate culture influence.docx

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corporatecultureinfluence

目录

摘要1

关键词1

Abstract2

Keywords2

Instruction3

Contents4

CaseStudyOne4

CaseStudyTwo6

IBM'sgoldenrule6

Thecompany'sbasicprinciples7

Thecompany'scorevalues8

CaseStudyThree9

1Haier'sculturalconcept9

2HaierHRconcepts10

3Becustomerthesoilforbusinessgrowth11

4gouptoahigherlevel12

WhatIsCorporateCulture?

13

FormsofCorporateCulture14

Therelationship14

Theinfluence18

BeEssentialforEnterprise18

DoImpactontheCompetitivenessofEnterprise19

CouldEnhancetheCapacityofStrategicManagement20

Conclusion21

Bibliography21

摘要：

在现代社会企业中，企业文化非常的重要。

文化因素严重影响了公司的业绩。

公司总是在不同的传统和价值观中挣扎，这样就会产生很多问题在业务的进行中或者是在关键的时刻。

知名企业很多，多到我们数都数不过来，但是每一个成功的企业都有自己的企业文化。

我们甚至可以说，有些企业之所以能够知名，就是因为这个企业的文化。

每个企业的文化都有不同点和共同点，我们可以借鉴，可以学习，可以模仿，但我们不能没有，我们要塑造属于自己的企业文化。

企业文化是重中之重，是不可或缺，是企业的灵魂，是成功的主导线。

在本文中，我们将讨论企业文化，和其与企业发展之间的联系与影响。

这里我们会看到三个企业文化案例，它们将是非常合适的例子向我们展示企业文化对企业发展的重要性。

关键词：

企业文化企业发展实例分析

【Abstract】

Inthemodernsocialenterprise，corporatecultureisveryimportant.Theculturalfactorsheavilyaffecttheoutcomeofthecompany.Companiesalwaysstrugglewithdifferenttraditionsandvalues,problemsarisewhenbusinessisconductedandcriticalmomentarises.Therearemanyfamousenterprises,evenmorewecannotcount.Eachsuccessfulenterprisehasitsowncorporateculture.Weevencansay,someenterprisessuccess,isbecausethecorporateculture.Eachcorporateculturehasdifferencesandsimilarities.Wecanuseforreference,wecanstudy,wecancopyit,butwecannotdowithout.Wemustconstructcorporateculturewhichbelongstoourown.Corporatecultureisthetoppriority,isindispensable,isthesoulofanenterprise,isthesuccessfulleadingline.Inthisthesis,wewilltalkaboutcorporatecultureandtherelationshipbetweencorporatecultureandenterprisedevelopment.Herewecanseethreecasestudies.Theywouldbetheverysuitableexamplestoshowustheimportanceofcorporatecultureforenterprisedevelopment.

【KeyWords】

CorporatecultureEnterprisedevelopmentCaseStudy

【Introduction】

Inthe21stcenturyasthedevelopmentofknowledgeeconomyandeconomicglobalization,competitionamongenterpriseshasbecomeevenmorestrongly.Andthiscompetitionismainlyembodiedinthecompetitivecorporateculture.Sincethereformandopeningup,corporatecultureintheconstructionoftheoryandpracticehasagreatsuccess.EspeciallyinChina,forbuildingthesocialismwithChinesecharacteristicsandpromotingnationaleconomicdevelopmentcorporateculturehasplayedapositiverole.Today,enterprisesaretodevelopandremaininvincibleinthecompetition;theymusthighlyattachimportancetothebuildingofcorporateculture.Throughoutthehistoryofthedevelopmentofsuccessfulenterprises,everyonehasprofoundself-culture.Thecorporatecultureisveryimportantforeverycompany.Itisimportantthatthecultureinaninformalandopenwayisderivedfromthetopoftheorganizationaslongastheninedogmasaresolidlyimplementedamongthemanagementtheycancontrolthechangesandthepostmoderninfluenceontheglobalmarket.Culturehasapowerfulforce.Somematerialresourcesmaybeexhausted,onlyendlesscultureisanintangibleproductivity,apotentialproductivity,intangibleassetsandwealth.Butbetweencorporatecultureandenterprisedevelopmentareinterdependentandinseparabledialecticalrelationships.Soonlydoco-ordination,complementaritiesandmutualpromotion,thecorporateculturewillplayapositive,aninvaluableroleinthelong-termenterprisedevelopment.Firstwehavetwocasestudyoftheinternationalfamousenterprise.Fromthecasestudy,wecanfindtherelationshipbetweencorporatecultureandenterprisedevelopment,andtheinfluenceofcorporatecultureonenterprise.

【Content】

CaseStudyOne

MicrosoftCorporation

Microsoft:

auniqueculturalpersonality

Theword,Microsoft,isknownbyeveryonewhousedcomputer.In1975,PaulAllenandBillGatesfoundedMicrosoftCorporation.Tofacethechallengesformarketandtechnology,Microsofthasalwaysfollowedthemostbasicstrategy----marchtothefuture.Ithasanexcellentpresidentandseniormanagementteam,andtheextraordinarytalentsofemployees.Microsoftpeoplehavethespiritoflearningtoimproveanddaringtodenythemselves.Ofcourse,afteritsresultsandadvantagestherearealsomanyweaknesses.ButMicrosoftistoovercometheweaknessesandexertadvantagesintheprocessofdevelopment.Microsoft'samazinggrowthratearousedwideattention.Throughthebrilliantachievements,wecaneasilyfindtheirsuccessliesnotonlyintechnologicalinnovationandexcellentmanagement,butmoreimportantinthecreationofaknowledge-basedenterprisesuniqueculturalpersonality.

BillGatesfoundedtheculturalpersonality.

BillGates’suniquepersonalityandexcellentskillsinMicrosoftcreatedacultureofquality.Thissmart,energeticandfulloffantasyfoundervigorouslysoughtbusinessmanagerswhoaresimilartohimandisgoodatlearningskillsandmanaging.Healwaysemphasizestheproductasthecentertoorganizethecompanyandbravelyimplementorganizationalinnovation.Webelievethatnewemployeeswithintheorganizationfromthebeginningunderstandwhatthecorporationisallabout.Allinformationthattheygetfromthestartisabasetoworkfromandthenformtheirownidentity.BillGatesisdescribedasavisionaryandamanwhopursuesuccesscrazilybyhisstaffs.Hispersonalcharacter,deeplyaffectthecompany.Hisstrongtechnicalknowledgeandstrategicvisionandalargenumberofsophisticatedsoftwareandmanagementtalentaroundhimmakehimselfandhiscompanystandattheforefrontoffast-growingindustry.HeletthewholecompanymanagementandproductdevelopmentbewithGatescolors.

ConsistentInnovation

Thecorecontentinknowledgeeconomyisinnovation.Innovationshouldbetheessenceofknowledge-basedcorporateculture.Microsoftpeoplehavealwaysbeenapioneer.Microsoft'songoingincrementalproductinnovation,createdacontinuousmetabolicmechanismwhichmakesitscompetitorshavethefewopportunitiestobeabletoposeathreattoMicrosoft.InnovationisthecorespiritofthewholebusinessintheprocessofMicrosoft’smanagement.

Creatingalearningorganization

Theworldhasenteredtheeraofthelearningorganization,andtrulycreatedalearningorganizationbusinessform.Bye-mailtoestablishextensivecontactsandtrust,Gatesandotherexecutivesurgedthatpeoplekeepinclosecontact,toenhanceinteractivelearning,sharingresources.Throughthesharingsystemtoaffecttheculturaldevelopmentstrategies,itpromotesorganizationstogetchangingandmaintainadequateenergy.Theestablishmentoflearningorganizationmakesthecompanyintegratesbemorecloseandmarchtothefuture.

CaseStudyTwo

IBMCorporation

IBM'sgoldenrule

1Respectforindividual

2Perfectservicestocustomer

3Excellencemustbeawayoflife

1-----respectforindividual

A.Respectstaff

B.Provideastagetoshowtheirability,everyone'sincomedependsonthevaluetheycreate,doesnotdependontheirqualifications.

C.Respectitscompetitors

D.Tobeatitsrivalsbyimprovingitself

Anybodycannotviolatethiscriterion,atleast,nobodycanacknowledgehedoesnotrespectindividual.Afterallinhistoryorinmanyculturesandreligioustaboo,italsoappealedrepeatedlyrespectsindividualrightandthedignity.Althougheachpeopleallagreewiththisideanearly,wealmostcannotseeitinthecompanycreed,evenmoredifficulttoshowdeference.CertainlyIBMisnottheonlycompanywhichappealstorespecttheindividualrightandthedignity,buttherearenotseveralcompaniestobeableactuallytodothoroughly.

2-----Perfectservicetocustomer

Contractwithitscustomers,notjustsellmachines,butalsoprovideafullsetofservices.

“Thejobdescription”ofIBMCorporationspeciallymentionedthestaffwillhavetoprovidethebestserviceforthecustomerandthefuturepossiblecustomersall.Inordertoletthecustomerfeeloneselfishowimportant,whetherthecustomerhasanyquestions,certainlytheymustbesolvedwithin24hours.Ifthequestionscannotbesolvedimmediately,alsothecustomercanbegivenacompleteanswer.Ifthecustomerhasaphonecalltoaskfortherequestservice,usuallycompanycanbeabletosendthehumanwithinanhourtoserve.Everyyear,eachManagerofIBMhastoacceptfor40hourstrainingcurriculaandreturnstothecompanytoteachthestaff.Sometimesevencustomersareinvitedregularlytoattendclassestogether.Whoevermanagesanyenterprise,itiscertainthathemusthaveregularcustomerstodobusinesseswithyou,sothatenterprisescouldgrowstronger.Thereforewehavetotryourbesttoholdanycustomer.

3-----excellencemustbeawayoflife

InIBM,educationandtrainingarecontinuousprocess;trainingisthebasicforexcellentwork.

Thecompanyhastoholdthemostidealideatoanything.Nomatterwhichistheproductortheservice.Ofcourseperfectionisneverachievable,butthegoalcannotbeputlowly.Otherwisethewholeplanwillbeaffected.IBMisonecompanywhichhasthehighcompetitionenvironment,theatmosphereitcreatesmayraisethehighcompetitionenvironmentcompany.Theatmosphereitcreatesmaytraintheoutstandingtalentedperson.InIBMCorporation,eachpeopleallcannotbecomplacentandeveryoneistryinghardtocompeteforfirstplace.Eachpeoplethinksanythingthatmightbedone,candoget.Thisattitudeisexciting.

Thecompany'scorevalues

1.Respectingtheindividual,respectingthedignitya