corporate culture influence.docx

1、corporate culture influence目录摘 要 1关键词 1Abstract 2Keywords 2Instruction 3Contents 4Case Study One 4Case Study Two 6IBMs golden rule 6The companys basic principles 7The companys core values 8Case Study Three 91 Haiers cultural concept 92 Haier HR concepts 103 Be customer the soil for business growth 1

2、14 go up to a higher level 12What Is Corporate Culture? 13Forms of Corporate Culture 14The relationship 14The influence 18Be Essential for Enterprise 18Do Impact on the Competitiveness of Enterprise 19Could Enhance the Capacity of Strategic Management 20Conclusion 21Bibliography 21摘要：在现代社会企业中，企业文化非常

3、的重要。文化因素严重影响了公司的业绩。公司总是在不同的传统和价值观中挣扎，这样就会产生很多问题在业务的进行中或者是在关键的时刻。知名企业很多，多到我们数都数不过来，但是每一个成功的企业都有自己的企业文化。我们甚至可以说，有些企业之所以能够知名，就是因为这个企业的文化。每个企业的文化都有不同点和共同点，我们可以借鉴，可以学习，可以模仿，但我们不能没有，我们要塑造属于自己的企业文化。企业文化是重中之重，是不可或缺，是企业的灵魂，是成功的主导线。在本文中，我们将讨论企业文化，和其与企业发展之间的联系与影响。这里我们会看到三个企业文化案例，它们将是非常合适的例子向我们展示企业文化对企业发展的重要性。关

4、键词：企业文化 企业发展 实例分析【Abstract】In the modern social enterprise，corporate culture is very important. The cultural factors heavily affect the outcome of the company. Companies always struggle with different traditions and values, problems arise when business is conducted and critical moment arises. There

5、are many famous enterprises, even more we cannot count. Each successful enterprise has its own corporate culture. We even can say, some enterprises success, is because the corporate culture. Each corporate culture has differences and similarities. We can use for reference, we can study, we can copy

6、it, but we cannot do without. We must construct corporate culture which belongs to our own. Corporate culture is the top priority, is indispensable, is the soul of an enterprise, is the successful leading line. In this thesis, we will talk about corporate culture and the relationship between corpora

7、te culture and enterprise development. Here we can see three case studies. They would be the very suitable examples to show us the importance of corporate culture for enterprise development.【Key Words】Corporate culture Enterprise development Case Study【Introduction】In the 21st century as the develop

8、ment of knowledge economy and economic globalization, competition among enterprises has become even more strongly. And this competition is mainly embodied in the competitive corporate culture. Since the reform and opening up, corporate culture in the construction of theory and practice has a great s

9、uccess. Especially in China, for building the socialism with Chinese characteristics and promoting national economic development corporate culture has played a positive role. Today, enterprises are to develop and remain invincible in the competition; they must highly attach importance to the buildin

10、g of corporate culture. Throughout the history of the development of successful enterprises, everyone has profound self-culture. The corporate culture is very important for every company. It is important that the culture in an informal and open way is derived from the top of the organization as long

11、 as the nine dogmas are solidly implemented among the management they can control the changes and the post modern influence on the global market. Culture has a powerful force. Some material resources may be exhausted, only endless culture is an intangible productivity, a potential productivity, inta

12、ngible assets and wealth. But between corporate culture and enterprise development are interdependent and inseparable dialectical relationships. So only do co-ordination, complementarities and mutual promotion, the corporate culture will play a positive, an invaluable role in the long-term enterpris

13、e development. First we have two case study of the international famous enterprise. From the case study, we can find the relationship between corporate culture and enterprise development, and the influence of corporate culture on enterprise.【Content】Case Study OneMicrosoft CorporationMicrosoft: a un

14、ique cultural personalityThe word, Microsoft, is known by everyone who used computer. In 1975, Paul Allen and Bill Gates founded Microsoft Corporation. To face the challenges for market and technology, Microsoft has always followed the most basic strategy-march to the future. It has an excellent pre

15、sident and senior management team, and the extraordinary talents of employees. Microsoft people have the spirit of learning to improve and daring to deny themselves. Of course, after its results and advantages there are also many weaknesses. But Microsoft is to overcome the weaknesses and exert adva

16、ntages in the process of development. Microsofts amazing growth rate aroused wide attention. Through the brilliant achievements, we can easily find their success lies not only in technological innovation and excellent management, but more important in the creation of a knowledge-based enterprises un

17、ique cultural personality. Bill Gates founded the cultural personality.Bill Gatess unique personality and excellent skills in Microsoft created a culture of quality. This smart, energetic and full of fantasy founder vigorously sought business managers who are similar to him and is good at learning s

18、kills and managing. He always emphasizes the product as the center to organize the company and bravely implement organizational innovation. We believe that new employees within the organization from the beginning understand what the corporation is all about. All information that they get from the st

19、art is a base to work from and then form their own identity. Bill Gates is described as a visionary and a man who pursue success crazily by his staffs. His personal character, deeply affect the company. His strong technical knowledge and strategic vision and a large number of sophisticated software

20、and management talent around him make himself and his company stand at the forefront of fast-growing industry. He let the whole company management and product development be with Gates colors. Consistent InnovationThe core content in knowledge economy is innovation. Innovation should be the essence

21、of knowledge-based corporate culture. Microsoft people have always been a pioneer. Microsofts ongoing incremental product innovation, created a continuous metabolic mechanism which makes its competitors have the few opportunities to be able to pose a threat to Microsoft. Innovation is the core spiri

22、t of the whole business in the process of Microsofts management. Creating a learning organizationThe world has entered the era of the learning organization, and truly created a learning organization business form. By e-mail to establish extensive contacts and trust, Gates and other executives urged

23、that people keep in close contact, to enhance interactive learning, sharing resources. Through the sharing system to affect the cultural development strategies, it promotes organizations to get changing and maintain adequate energy. The establishment of learning organization makes the company integr

24、ates be more close and march to the future.Case Study Two IBM CorporationIBMs golden rule 1 Respect for individual2 Perfect services to customer3 Excellence must be a way of life1-respect for individualA. Respect staffB. Provide a stage to show their ability, everyones income depends on the value th

25、ey create, does not depend on their qualifications.C. Respect its competitorsD. To beat its rivals by improving itselfAnybody cannot violate this criterion, at least, nobody can acknowledge he does not respect individual. After all in history or in many cultures and religious taboo, it also appealed

26、 repeatedly respects individual right and the dignity. Although each people all agree with this idea nearly, we almost cannot see it in the company creed, even more difficult to show deference. Certainly IBM is not the only company which appeals to respect the individual right and the dignity, but t

27、here are not several companies to be able actually to do thoroughly. 2- Perfect service to customerContract with its customers, not just sell machines, but also provide a full set of services.“The job description” of IBM Corporation specially mentioned the staff will have to provide the best service

28、 for the customer and the future possible customers all. In order to let the customer feel oneself is how important, whether the customer has any questions, certainly they must be solved within 24 hours. If the questions cannot be solved immediately, also the customer can be given a complete answer.

29、 If the customer has a phone call to ask for the request service, usually company can be able to send the human within an hour to serve. Every year, each Manager of IBM has to accept for 40 hours training curricula and returns to the company to teach the staff. Sometimes even customers are invited r

30、egularly to attend classes together. Whoever manages any enterprise, it is certain that he must have regular customers to do businesses with you, so that enterprises could grow stronger. Therefore we have to try our best to hold any customer.3-excellence must be a way of life In IBM, education and t

31、raining are continuous process; training is the basic for excellent work.The company has to hold the most ideal idea to anything. No matter which is the product or the service. Of course perfection is never achievable, but the goal cannot be put lowly. Otherwise the whole plan will be affected. IBM

32、is one company which has the high competition environment, the atmosphere it creates may raise the high competition environment company. The atmosphere it creates may train the outstanding talented person. In IBM Corporation, each people all can not be complacent and everyone is trying hard to compete for first place. Each people thinks anything that might be done, can do get. This attitude is exciting.The companys core values1. Respecting the individual, respecting the dignity a