Leisure Review.docx

Leisure Review.docx

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LeisureReview

LeisureReview-UK-June2005

LeisureIntelligence:

UK-Pursuits,LeisureIntelligence:

UK

Aboutthisreport

Aboutthemarket:

SinceMintellastreportedontheleisuresectorinAugust2003,theUKleisureindustryhassustainedimpressivelevelsofgrowth.Britonshaveincreasinglevelsofdisposableincometospendondiscretionaryitemsandborrowingsincreaseasinterestratesremainstable.AstheUKincreasinglybecomesacash-richsociety,leisureproductsofferedas‘experiencepackages’areattractingmoreinterest.Moreshortbreaksarenowbeingtakenathomeandabroadinadditiontoannuallongholidays,andmorevisitorsarecomingintotheUKcontributingsignificantlytoleisureexpenditurefigures.

Theindustryfacesvariousthreatsandchallengeshowever,asitcontinuestoexpand.Theseincluderisingcostsassociatedwithachangingregulatoryframeworkandstaffrecruitment/training,increasingcompetitionfortheleisurepoundandcompetitionfromin-homeleisureactivities.Thenumberofadmissionsatnightclubsfellby1%between1999and2004,whiletenpinbowlinghasbeenonanincreaseduringthesametimeperiodbutisnowalsoshowingaslowdowningrowth.

AboutMintel’sresearch:

Drawingtogetherthelatestmarketsizeandtrenddata,alongwiththemosttellingfindingsfromresearchintoconsumerleisurehabits,Mintel’sreportprovidesavitalassessmentofthemajorfactorssettorestrictorgenerategrowthintheUK’sleisuremarkets.Mintel’sresearchoffersyouauniqueoverviewofthefront-of-mindissuesanddynamicsofallthemajorindustrysectors,including

∙Cinema

∙Nightclubs

∙Pubsandbars

∙Healthandfitness

∙Concertsandthearts

∙Bingo

∙Tenpinbowling

∙“Daysout”

UseMinteltomonitorandadapttochangingconsumerleisurebehaviour,establishfreshtargetgroupsforadvancedandfocusedmarketingcampaigns,understandsectorsupplystructuresandmeasuregrowthpotentialintheleisureindustry.

Intriguingfindings:

Thecinemasectorisbuoyantwithadmissionsrisingby2.4%to171millionin2004,andboxofficetakingsupby5%onthepreviousyear.

Fivebilliondayvisitsweretakenin2004atamarketvalueof£71billion

Contents

IntroductionandAbbreviations

Thevalueoftheout-of-homeUKleisureindustryhassteadilyincreasedoverthepastfewyearsandsignsareencouragingforfuturegrowth.Theindustryhasbenefitedfromabenigneconomicclimate,favourabledemographics,growthofshortbreaksandtourism,anincreasedinterestinhealth,relaxationandwellbeing,animprovedproductoffer（fundedbybothpublicandprivatesector）andmoretargetedmarketing.

Theindustryfacesvariousthreatsandchallengeshowever,asitcontinuestoexpand.Theseincluderisingcostsassociatedwithachangingregulatoryframeworkandstaffrecruitment/training,increasingcompetitionfortheleisurepoundandcompetitionfromin-homeleisureactivities.Thenumberofadmissionsatnightclubsfellby1%between1999and2004,whiletenpinbowlinghasbeenonanincreaseduringthesametimeperiodbutisnowalsoshowingaslowdowningrowth.

MintellastexaminedthissubjectinAugust2003.Otherreportsofrelevanceinclude:

∙HealthandFitnessClubs–UK,SpecialReport,April2005

∙Golf–UK,LeisureIntelligence,February2005

∙CoffeeShops–UK,LeisureIntelligence,February2005

∙TheFootballBusiness–UK,LeisureIntelligence,December2004

∙SportsClothing–UK,LeisureIntelligence,November2004

∙Multichannelvs.TerrestrialHouseholdLifestyles–UK,SpecialReport,July2004

∙LeisureontheInternet–UK,LeisureIntelligence,June2004

∙LeisurePromotion–UK,LeisureIntelligence,January2004

andtheforthcoming:

∙SportsParticipation–UK,SpecialReport,July2005

∙EatingOutReview–UK,LeisureIntelligence,July2005

∙TheSportsMarket–UK,SpecialReport,July2005

∙SatelliteandCableTV–UK,LeisureIntelligence,August2005

∙DogandHorseRacing–UK,LeisureIntelligence,September2005

∙LateLicensing–UK,LeisureIntelligence,September2005

∙ExtremeSports–UK,LeisureIntelligence,October2005

∙LiveEntertainment–UK,LeisureIntelligence,December2005.

Definitions

Forthepurposesofthisreport,Minteldefinesaleisurebusinessasfollows:

acompanyororganisationwhichoperatesafacilityoramenitywhereconsumersspendmoneyoutsideofnormalworkinghours（unlesstheyareretired,studentsorunemployed）.

Onlyout-of-homeleisurepursuitsareconsidered,andthemarketdefinitionofleisure（forthisreport）alsoexcludeseatingoutandholidays.Thelatteraretwoverylargeareasofconsumerspendingwiththeirownpeculiarcharacteristicsandmarketstructures.Furtherexclusionsareofminormarketswhicharedifficultorimpossibletomeasure.Asaguidetotheincludedmarkets,thefollowingwillbelistedbymarketsize:

Pubs–mealsanddrinks

Sports/fitnessparticipation,interestandwatching–healthandfitnessclubs（private）,leisurecentres,othersportsparticipation,interestinsports,payingtowatchsports

Entertainmentandculture–nightclubs,cinema,bingo,spectatorsports（liveevents）,livemusicconcerts,theatre,plays,ballet,contemporarydance,tenpinbowling,anddaysout.

Themarketsareevaluatedasserviceindustriesandmostspendingestimatesexcludeanypurchasingofgoods.Inparticular,sportsgoodsarenotincluded.

Consumerresearch

Inadditiontothestandardbreaks,Mintelhasanalysedtheconsumerresearchinthefollowingmanner.

Lifestagesarederivedfromprofileoftheexclusiveconsumerresearchandaresplitintofourmaingroups:

%ofpopulation

Pre-/nofamily

Agedunder45whoarenotparents

28

Family

Anyagewithatleastonechildagedunder16stillathome

28

Thirdage

Aged45-64withnochildrenagedunder16

25

Retired

Agedover65withnochildrenagedunder16

20

Abbreviations

AHRSE

AlcoholHarmReductionStrategyforEngland

ALVA

AssociationofLeadingVisitorAttractions

APR

AnnualPercentageRate

CRM

CustomerRelationshipManagement

GDP

GrossDomesticProduct

ITC

IndependentTelevisionCommission

NOP

NationalOpinionPolls

PDI

PersonalDisposableIncome

SMS

ShortMessageService

TGI

TargetGroupIndex.Forfurtherdetailsconcerningthisinformation,includingdataonreadershippatternsofusers/purchasersanddetailsofbrands,pleasecontactPhilGreensladeatBMRBInternationalon02085665000orviaemailatphil.greenslade@bmrb.co.uk

SummaryofKeyReportFindings

Theleisureindustryisexperiencingcontinuedgrowth

SinceMintellastreportedontheleisuresectorinAugust2003,theUKleisureindustryhassustainedimpressivelevelsofgrowth.Britonshaveincreasinglevelsofdisposableincometospendondiscretionaryitemsandborrowingsincreaseasinterestratesremainstable.Theproportionofyoungerandmoreaffluentoldermembersofthepopulationhasincreased,whilethefamilymarkethasdeclinedgradually.Moreshortbreaksarenowbeingtakenathomeandabroadinadditiontoannuallongholidays,andmorevisitorsarecomingintotheUKcontributingsignificantlytoleisureexpenditurefigures.

TheUKisincreasinglyacash-richsocietyandleisureproductsofferedas‘experiencepackages’areattractingmoreinterest.Thelong-termvalueofmaintaininghealthandwellbeingisincreasinglyapparentinanageingpopulation.ChangesinownershippatternsofmanyleisureventureshavesecuredadditionalfundingfromprivateequityinvestorswhilepublicsectorfundingintheformoftheNationalLotteryschemeshasalsogreatlycontributedtothedevelopmentandrefurbishmentoffacilities.

Individualleisuresectors

Cinema

Thissectorisbuoyantwithadmissionsrisingby2.4%to171millionin2004,andboxofficetakingsupby5%onthepreviousyear.Increasedinvestmentisexpectedoverthenextfewyearsasmarketleadersseektodifferentiatethroughstrongerbrandidentities.Themarketisdominatedbyfivebrands–Odeon,UGC,Vue,CineUKandUCI,howeverconsolidationisexpectedtoreducethisnumbertotwoorthreemajoroperators.

Pubsandbars

Followingthebreakupofthenationalbreweries,morepubsarerunasfreehousesoraspartofnon-brewingpubcompanies.Asaresult,thenumberofpubshasdeclinedoverthelastfewyearsbutrevenuecontinuestoincrease（estimatedat£23.4billionin2004）.Foodsalesareaccountingforahigherproportionofrevenue.ThesectorfacesnewchallengesduetoaraftofrecentlegislationincludingtheLicensingAct,theAlcoholHarmReductionStrategy,theDisabilityDiscriminationActandapossiblesmokingbantobeintroduced.

Nightclubs

Althoughthesectorwasestimatedtobeworth£1,798millionin2004,inrealtermsthisrepresentsareductionbyalmostathirdsince1999.Thenightclubsectorhasstruggledrecentlyduetoincreasedcompetitionfromotherleisuresectors,suchaslate-nightbars,andwillfacethesamelegislativechallengesasthepubsectoroverthenextcoupleofyears.

Healthandfitness

Thehealthandfitnessclubsectorcontinuestogrow,achievingincreasinglevelsofspend（worth£1.8billionin2004）andhigherratesofmembership.However,futuregrowthisnotexpectedtobeasrapidasthatexperiencedsincethelate1990sduetofewernewsitesbeingopened.Nevertheless,furthergrowthisexpectedbothinpublicandprivatesectorfacilities.Operatorsareexpectedtoconvertmoreofthosewhocurrentlyparticipateinsportintoclubmembers.Furtherconsolidationisexpectedtotakeplacewithinthissector,leavingfourorfivemainplayer