Leisure Review.docx

1、Leisure ReviewLeisure Review - UK - June 2005Leisure Intelligence: UK - Pursuits, Leisure Intelligence: UKAbout this reportAbout the market:Since Mintel last reported on the leisure sector in August 2003, the UK leisure industry has sustained impressive levels of growth. Britons have increasing leve

2、ls of disposable income to spend on discretionary items and borrowings increase as interest rates remain stable. As the UK increasingly becomes a cash-rich society, leisure products offered as experience packages are attracting more interest. More short breaks are now being taken at home and abroad

3、in addition to annual long holidays, and more visitors are coming into the UK contributing significantly to leisure expenditure figures. The industry faces various threats and challenges however, as it continues to expand. These include rising costs associated with a changing regulatory framework an

4、d staff recruitment/training, increasing competition for the leisure pound and competition from in-home leisure activities. The number of admissions at nightclubs fell by 1% between 1999 and 2004, while tenpin bowling has been on an increase during the same time period but is now also showing a slow

5、down in growth.About Mintels research:Drawing together the latest market size and trend data, along with the most telling findings from research into consumer leisure habits, Mintels report provides a vital assessment of the major factors set to restrict or generate growth in the UKs leisure markets

6、. Mintels research offers you a unique overview of the front-of-mind issues and dynamics of all the major industry sectors, including Cinema Nightclubs Pubs and bars Health and fitness Concerts and the arts Bingo Tenpin bowling “Days out” Use Mintel to monitor and adapt to changing consumer leisure

7、behaviour, establish fresh target groups for advanced and focused marketing campaigns, understand sector supply structures and measure growth potential in the leisure industry.Intriguing findings:The cinema sector is buoyant with admissions rising by 2.4% to 171 million in 2004, and box office takin

8、gs up by 5% on the previous year.Five billion day visits were taken in 2004 at a market value of 71 billionContentsIntroduction and AbbreviationsThe value of the out-of-home UK leisure industry has steadily increased over the past few years and signs are encouraging for future growth. The industry h

9、as benefited from a benign economic climate, favourable demographics, growth of short breaks and tourism, an increased interest in health, relaxation and wellbeing, an improved product offer (funded by both public and private sector) and more targeted marketing. The industry faces various threats an

10、d challenges however, as it continues to expand. These include rising costs associated with a changing regulatory framework and staff recruitment/training, increasing competition for the leisure pound and competition from in-home leisure activities. The number of admissions at nightclubs fell by 1%

11、between 1999 and 2004, while tenpin bowling has been on an increase during the same time period but is now also showing a slowdown in growth.Mintel last examined this subject in August 2003. Other reports of relevance include: Health and Fitness Clubs UK, Special Report, April 2005 Golf UK, Leisure

12、Intelligence, February 2005 Coffee Shops UK, Leisure Intelligence, February 2005 The Football Business UK, Leisure Intelligence, December 2004 Sports Clothing UK, Leisure Intelligence, November 2004 Multichannel vs. Terrestrial Household Lifestyles UK, Special Report, July 2004 Leisure on the Intern

13、et UK, Leisure Intelligence, June 2004 Leisure Promotion UK, Leisure Intelligence, January 2004and the forthcoming: Sports Participation UK, Special Report, July 2005 Eating Out Review UK, Leisure Intelligence, July 2005 The Sports Market UK, Special Report, July 2005 Satellite and Cable TV UK, Leis

14、ure Intelligence, August 2005 Dog and Horse Racing UK, Leisure Intelligence, September 2005 Late Licensing UK, Leisure Intelligence, September 2005 Extreme Sports UK, Leisure Intelligence, October 2005 Live Entertainment UK, Leisure Intelligence, December 2005.DefinitionsFor the purposes of this rep

15、ort, Mintel defines a leisure business as follows: a company or organisation which operates a facility or amenity where consumers spend money outside of normal working hours (unless they are retired, students or unemployed).Only out-of-home leisure pursuits are considered, and the market definition

16、of leisure (for this report) also excludes eating out and holidays. The latter are two very large areas of consumer spending with their own peculiar characteristics and market structures. Further exclusions are of minor markets which are difficult or impossible to measure. As a guide to the included

17、 markets, the following will be listed by market size:Pubs meals and drinksSports/fitness participation, interest and watching health and fitness clubs (private), leisure centres, other sports participation, interest in sports, paying to watch sportsEntertainment and culture nightclubs, cinema, bing

18、o, spectator sports (live events), live music concerts, theatre, plays, ballet, contemporary dance, tenpin bowling, and days out.The markets are evaluated as service industries and most spending estimates exclude any purchasing of goods. In particular, sports goods are not included.Consumer research

19、In addition to the standard breaks, Mintel has analysed the consumer research in the following manner.Lifestages are derived from profile of the exclusive consumer research and are split into four main groups:% of populationPre-/no familyAged under 45 who are not parents28FamilyAny age with at least

20、 one child aged under 16 still at home28Third ageAged 45-64 with no children aged under 1625RetiredAged over 65 with no children aged under 1620AbbreviationsAHRSEAlcohol Harm Reduction Strategy for EnglandALVAAssociation of Leading Visitor AttractionsAPRAnnual Percentage RateCRMCustomer Relationship

21、 ManagementGDPGross Domestic ProductITCIndependent Television CommissionNOPNational Opinion PollsPDIPersonal Disposable IncomeSMSShort Message ServiceTGITarget Group Index. For further details concerning this information, including data on readership patterns of users/purchasers and details of brand

22、s, please contact Phil Greenslade at BMRB International on 020 8566 5000 or via email at phil.greensladebmrb.co.ukSummary of Key Report FindingsThe leisure industry is experiencing continued growthSince Mintel last reported on the leisure sector in August 2003, the UK leisure industry has sustained

23、impressive levels of growth. Britons have increasing levels of disposable income to spend on discretionary items and borrowings increase as interest rates remain stable. The proportion of younger and more affluent older members of the population has increased, while the family market has declined gr

24、adually. More short breaks are now being taken at home and abroad in addition to annual long holidays, and more visitors are coming into the UK contributing significantly to leisure expenditure figures. The UK is increasingly a cash-rich society and leisure products offered as experience packages ar

25、e attracting more interest. The long-term value of maintaining health and wellbeing is increasingly apparent in an ageing population. Changes in ownership patterns of many leisure ventures have secured additional funding from private equity investors while public sector funding in the form of the Na

26、tional Lottery schemes has also greatly contributed to the development and refurbishment of facilities. Individual leisure sectorsCinemaThis sector is buoyant with admissions rising by 2.4% to 171 million in 2004, and box office takings up by 5% on the previous year. Increased investment is expected

27、 over the next few years as market leaders seek to differentiate through stronger brand identities. The market is dominated by five brands Odeon, UGC, Vue, Cine UK and UCI, however consolidation is expected to reduce this number to two or three major operators. Pubs and barsFollowing the break up of

28、 the national breweries, more pubs are run as free houses or as part of non-brewing pub companies. As a result, the number of pubs has declined over the last few years but revenue continues to increase (estimated at 23.4 billion in 2004). Food sales are accounting for a higher proportion of revenue.

29、 The sector faces new challenges due to a raft of recent legislation including the Licensing Act, the Alcohol Harm Reduction Strategy, the Disability Discrimination Act and a possible smoking ban to be introduced. NightclubsAlthough the sector was estimated to be worth 1,798 million in 2004, in real

30、 terms this represents a reduction by almost a third since 1999. The nightclub sector has struggled recently due to increased competition from other leisure sectors, such as late-night bars, and will face the same legislative challenges as the pub sector over the next couple of years. Health and fit

31、ness The health and fitness club sector continues to grow, achieving increasing levels of spend (worth 1.8 billion in 2004) and higher rates of membership. However, future growth is not expected to be as rapid as that experienced since the late 1990s due to fewer new sites being opened. Nevertheless, further growth is expected both in public and private sector facilities. Operators are expected to convert more of those who currently participate in sport into club members. Further consolidation is expected to take place within this sector, leaving four or five main player