河北省衡水中学届高三下学期期中考试英语试题 Word版含答案.docx

河北省衡水中学届高三下学期期中考试英语试题 Word版含答案.docx

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河北省衡水中学届高三下学期期中考试英语试题Word版含答案

第二部分阅读理解（共两节，满分40分）

第一节（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

A

From:

ElaineJodreyJodreyontrip@

To:

CharlieHollingsworthdewholly@

Subject:

TheFamilyVacation

DearMrHollingsworth,

Weareintheprocessoffinalizingthearrangementsforyourupcomingfamilyvacation.Pleasetakeamomenttocheckthefollowingdetails.

1）One-wayairlineticketsfortwoadultsandtwoyouthsfromChicagotoNewYorkCity.

2）TravelinsuranceforfourthroughBeSafeTravelsInsuranceCo.

3）One-wayairlineticketsfromOrlandotoChicago.

ExoticTravelswouldliketoinformyouofauniqueservicethatweoffercoupleswithsmallchildren.

Althoughyou’llwanttospendplentyofqualitytimewithyourchildren.youmayalsowanttoenjoyanafternoon,anevening,orawholedaywithyourwife.Ifyouwouldliketodosomesightseeingonyourown,wecanensurereliable,trustworthybabysittingservicesforaspecifiedtimeandday.Ourbranchagenciesinthecitiesyouwillbevisitinghavecertifiedtourguidesthatwillaccompanyyourchildrentothedestinationsoftheirchoice:

anamusementpark,aplayground,arestaurant,oranywhereelseyougiveyourpermissionfor.

Ifyouwouldliketotakeadvantageofthisservice,pleasereplyandmakeanyotheramendmentstoyourtravelschedulethatyouwouldlike.

Regards,

ElaineJodrey

ExoticTravels

HereistheitineraryforyourEastCoastUSAvacationcruise:

June22nd:

FlightfromChicagotoNewYorkdepartsat7:

20amandarrivesat12:

45pm.

LocaltransportationwilltakeyoufromtheairporttotheMuseumofNaturalHistory.Theexhibitionondisplaywillbe,“TheHistoryandArtifactsofAncientEgypt”.

*Note:

Admissiontothemuseumis$12.00peradultand$8.00perchild.

—TworoomshavebeenbookedforTheBroadwayindowntownNewYork.

June23rd:

PrincessAngelicasetssailfromNewYorkharborat9am,docking（停驻）over-nightinVirginiaBeach,Virginia.

—Enjoyaneveningonthisfamousbeach,andafamilybarbecuefordinner.

June24th:

Shipsailsat10am.DocksovernightinHiltonHead,SouthCarolina.

—TakeabustourtohistoricSavannahbeforereturningtoHiltonHeadIsland,whereyou’llhavedinnerwaitingatthePinesCountryClub.

June25th:

Shipsailsat10 am.DocksovernightatCapeCanaveral,Florida.

—EnjoyatourofTheKennedySpaceCenter.

June26th:

Abuswill transportyoufromCapeCanaveraltoOrlando.

—OvernightinOrlandoataSleepEasyHotel.

June27h:

FlightdepartsOrlandoat4:

30pm.ArrivesinChicagoat11:

05pm.

AsanactofkindnesstootherPrincessAngelicapassengers,pleasedonotsmokeinthediningareasorlounges.Youwillfindthesmokingareasontheupperandlowerdecks.

21.Whywasthisemailsent?

A.Tobillthecustomer.B.Tosuggestanewagenda.

C.Toconfirmatravelschedule.D.Toinformaboutanaddedcost.

22.Whatistheextraserviceofferedbytheagency?

A.Buyingtravelinsurance.B.Lookingafterchildren.

C.Transportingluggage.D.Providingcigarettes.

23.WhatmustthefamilypayforuponarrivalinNewYork?

A.Entrancetoamuseum.B.Dinneratacountryclub.

C.Admissiontoasciencecenter.D.AbarbecueonVirginiaBeach.

B

Bringanygroupofbusinessownersormanagerstogether,askthemthebestwaytopro-motetheirorganizations,andyou’llgetdifferentanswers.Thatcomesasnosurprise.Whenitcomestopromotingabusiness,tryingtofindthesinglechoiceisrarelywise.You’llseebusinessownersandmanagerstryradioadvertising.Whenthatdoesn’tproducetheresultstheywant,they’llchangetosendingdirectmail.Whenthatdoesn’tcreateajumpinsales,they’llbuyTVcommercials.Whenthatfallsshortoftheirexpectations,they’lltryanewon-linestrategy…anditgoesonandon.

Formostcompanies,thebestapproachisamixofdifferentchannels,organizedinwaysthatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors,includingthecompanyitself,itsaudience,themessagebeingconveyed,theenvironment,andmanymore.

Justthatradioworkedwellforacompany’slasteffortdoesn’tmeanthatTVadvertisingwouldn’tbeabetterchoicethistime.Ormaybetherightchannelisdirectmail.There’snosimpleanswer,becausetherearesomanyvariables.Ifyouraudienceisbroad,thenmayberadioornewspaperadvertisingistherightchoice.Ifyou’retargetingacarefullydefinedgroup,suchasformercustomers,directmailoremailwillprobablyperformbetter.

Therearetwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthecompany'sneeds,becauseitjustdoesn'texist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness,youneedtodomorethanalittlelearning.You'llreallyneedtounderstandyourcustomers,yourmarket-place,yourcompetitors,andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation,butnotnother.

24.AccordingtoParagraph1,thereareno______.

A.cheapads.B.unsuccessfulads.C.perfectads.D.all-purposeads.

25.Whatisthebestwaytopromoteabusiness?

A.Usingachannelthatservesallofyourbudget.B.Puttingadsonvariouschannelsatthesametime.

C.Creatinganadthatappealstoallyourcustomers.D.Advertisingonachannelavailabletoconsumers.

26.Whenitcomestochoosinganadforabusiness,weshould________.

A.stayawayfromTVadvertising.B.chooseitbasedonthespecificsituation.

C.advertiseontheradiooronthenewspaper.D.chooseitaccordingtoyourcustomers’budget.

27.Beforedecidingonamarketingchannel,youneedto_____.

A.askforyourcustomers’adviceB.comparedifferentadvertising

C.realizetheproblemswithyourbusinessD.makeresearchaboutallrelatedfactors

C

Facingincreasingpressuretoraisestudents’scoresonstandardizedtests,schoolsareurgingkidstoworkharderbyofferingthemobviousencouragements.HappyMealsareatthelowendofthescale.Withthehelpofbusinesses,schoolsarealsogivingawaycars,iPods,seatstobasketballgames,and—inagrowingnumberofcases—cold,hardcash.Theappealofsuchprogramsisobvious,buttheconsequencesoftyinggradestogoodsarestilluncertain.It’sbeenacommontraditioninmiddle-classfamiliestorewardtopgradeswithcashasawaytoteachthatsuccessinschoolleadstosuccessinlife.Butformanydisadvantagedminoritychildren,thelong-termbenefitsofgettinganeducationarenotsoclear,accordingtoexperts.

Nooneknowsforsurehowwellcashandotherbig-ticketrewardsworkineducationinthelongrun.Butthereareplentyofconcernsthatthiskindofpracticecouldhavenegativeeffectsonkids.VirginiaShiller,aclinicalpsychologist,saysthatit’sworthexperimentingwithcashencouragementsbutthattyingthemtosuccessonatestisnotaworthwhilegoal.“I’dratherseerewardsbasedoneffortandresponsibility—thingsthatwillleadtosuccessinlife,”shesays.

Evenifrewardsdon’tleadtoindividualachievementonatest,theycouldhaveameaningfuleffectintheschool.CharlesMcVean,abusinessmanandphilanthropist（慈善家）,startedatutoringprogramwhichpayshigher-achievingstudents$10anhourtotutorstrugglingclassmatesanddividesthemintoteams.Duringthecourseoftheyear,studentsbondandcompete.Theteampostingthehighestmathscoreswinsthetopcashprizeof$100.McVeancallsthecombinationofpeer（同龄人）tutoring,competition,andcashencouragementsarecipefor“nothinglessthanmagic”.

Foritspart,theSeminoleCountyPublicSchoolssysteminFloridaplanstocontinueitsreportcardencouragementprogramthroughtherestoftheschoolyear.ThelocalMcDonald’srestaurantshelpthepoordistrictbypayingthe$1,600costofprintingthereportcard.ReginaKlaers,thedistrictspokeswoman,saysmostparentsdon’tseembotheredbytheHappyMealsrewards.“Therearemanywayswetrytourgestudentstodowell,andsometimesit’sthroughthestomach,andsometimesit’stheprobabilityofstudentswinningacar,”shesays,“Onesizedoesn’tfitall.”

28.Accordingtothetext,itisacommonpracticeforschoolsto________.

A.offerfreemealstostudentswithhighscoresB.tiestudents’gradestomaterialrewards

C.educatestudentstofromabusinesssenseD.cooperatewithbusinesstoimproveteaching

29.Accordingtothetext,thelong-termresultsofgivingstudentscashasrewardsineducationare_____.

A.negativeB.optimisticC.uncertainD.disappointing

30.ThetutoringprogramrunbyCharlesMcVean_______.

A.hiressomeexcellentteacherstoteachthestrugglingstudents

B.hasameaningfuleffectininspiringstudents’enthusiasmonstudy

C.isaprogramcombiningtutoring,competitionandfuturejoboffers

D.rewardsthestudentwiththehighestscoreswithcashprizeof$100

31.WecanlearnthatinSeminoleCounty_____.

A.therearevariouswaystoinspirestudentstostudyhard

B.manyparentsarenotsatisfiedwiththeHappyMealsrewards

C.thelocalMcDonald’srestaurantsprovidetherewardsforpoorstudents

D.peoplearesearchingforagood-for-allmethodtourgestudentstodowell

D

Ifyou’remakingdeterminationforahealthiernewyear,consideragutmakeover（肠道清理）.Changingyourmicrobecommunity（微生物群）,however,maynotbeeasy,andnobodyknowshowlongitmighttake.That’sbecausetheecosystemalreadyestablishedinyourguthasbeenshapedbyadailydietofhamburgersandpizza,forexample,itwon’trespondasquicklytoahealthydietasagutshapedbyvegetablesandfruitsthathasamorevariedmicrobecommunity.

“Thenutritionalvalueoffoodisinfluencedinpartbythemicrobecommunity