剑桥商务英语中级全真模拟试题三.docx

剑桥商务英语中级全真模拟试题三.docx

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剑桥商务英语中级全真模拟试题三

一、Reading

PARTONE

·Lookatthestatementsbelowandthetextonmobileadvertisingontheoppositepage.

·Whichsection（A,B,CorD）doeseachstatement1-7referto?

·Foreachstatement1-7,markoneletter（A,B,CorD）onyourAnswerSheet.

·Youwillneedtousesomeoftheselettersmorethanonce.

MobileAdvertisingTheNextBigThing

A

Advertisingonmobilephonesisatinybusiness.Lastyearspendingonmobileadswas$871millionworldwideaccordingtolnformaTelecoms&Media,aresearchfirm,comparedwith$24billionspentoninternetadvertisingand$450billionspentonalladvertising.Butmarketersarehailingthemobilephoneasadvertising'spromisedland.Itisdestined,somesay,toreplacenotonlyinternetadvertising,thelatestfad,butalsotelevision,radio,printandbillboards,thefourtraditionalpillarsofthebusiness.

B

The2.5billionmobilephonesaroundtheworldcanpotentiallyreachamuchbiggeraudiencethantheplanet'sbillionorsopersonalcomputers.Thenumberofmobilephonesinuseisalsogrowingmuchfasterthanthenumberofcomputers,especiallyinpoorercountries.Furthermore,mostpeoplecarrytheirmobilewiththemeverywhere”somethingthatcannotbesaidoftelevisionorcomputers.

C

Yetthebiggestsellingpointofmobileadsiswhatmarketingtypescall'relevance'.Advertisersbelievethatabouthalfofalltraditionaladvertisingdoesnotreachtherightaudience.Butmobileadvertisingthroughtextmessagesisthemostfocused:

ifmarketersusemobilefirms'profilesoftheircustomerscleverlyenough,theycantailortheiradvertisementstomatcheachsubscriber'shabits.

D

InSeptember,Blyk,anewmobileoperator,launchedaserviceinBritainthataimstodojustthat.Itofferssubscribers2]7freetextmessagesand43freeminutesofvoicecallspermonthaslongastheyagreetoreceivesixadvertisementsbytextmessageeveryday.Tosignupfortheservice,customersmustfilloutaquestionnaireabouttheirhobbiesandhabits.Soadvertiserscantargettheirmessagesveryprecisely.'Britainisthelargest,butalsothetrickiestEuropeanadmarket,soifitworkshereitwillworkeverywhere,'saysPekkaAla-Pietila,chiefexecutiveandoneofthefoundersofBlyk.

1Customersarerewardedinreturnfortextmessageadvertisementsontheirmobilephones.

2Atpresent,mobileadstakeasmallshareoftheadvertisingindustry.

3Somepeopleareveryoptimisticaboutthefutureofmobileadvertising.

4Mobilephonesaremoreaccessibletopeoplethancomputersare.

5IfmobileadsturnoutsuccessfulinBritain,otherEuropeanmarketswillbeencouragedtodothesamething.

6Mobileadvertisinghasaremarkableadvantageoftargetingexactlyitscustomers.

7Internetisthenewestmeansofmakingadvertisements.

PARTTWO

·ReadthearticlebelowabouttheshortageoftalentinAsia.

·Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

·Foreachgap1-5,markoneletter（A-G）.

·Donotuseanylettermorethanonce.

·Thereisoneextraletterwhichyoudonotneedtouse.

Asia'sSkillsShortage

Itseemsodd.Intheworld'smostpopulousregionthebiggestproblemfacingemployersisashortageofpeople.

Asiahasmorethanhalftheplanet'sinhabitantsandishometomanyoftheworld'sfastest-growingeconomies.Butsomebusinessesarebeingforcedtoreconsiderjusthowquicklytheywillbeabletogrow,becausetheycannotfindenoughpeoplewiththeskillstheyneed.

Inarecentsurvey,600ChiefexecutivesofmultinationalcompanieswithbusinessesacrossAsiawereinterviewed.

（1）Itwastheirsecond-biggestheadacheinJapan（afterculturaldifferences）andthefourth-biggestinIndia（afterproblemswithinfrastructure,bureaucracyandwageinflation）.Acrossalmosteveryindustryandsectoritwasthesame.

OldAsia-handsmayfinditeasytounderstandwhythereissuchconcern.Theregion'srapideconomicgrowthhasfishedoutthepoolofavailabletalent,theywouldsay.

（2）RecentgrowthinmanypartsofAsiahasbeensogreatthatithasrapidlytransformedthetypeofskillsneededbybusinesses.Schoolsanduniversitieshavebeenunabletokeepup.

Thisisespeciallytrueforprofessionalstaff.Airlinesareoneexample.Manynewcarriersaresettingupandairlinesareofferingmoreservicestomeetdemand.（3）AccordingtoAlteonTraining,thecommercial-pilottrainingarmofBoeing,Indiahasfewerthan3000pilotstodaybutwillneedmorethan12000by2025.Chinawillneedtofindanaverageof2200newpilotsayearjusttokeepupwiththegrowthinairtravel,whichmeansitwillneedmorethan40000pilotsby2025.Inthemeantime,withbiginternationalairlinestrainingonlyafewhundredpilotsayear,Asianairlineshavetakentopoachingthem,oftenfromeachother.

（4）ChinahasbeentryingtolurepilotsfromBrazil,amongotherplaces.

WithsuchamismatchbetweensupplyanddemandinAsia'slabourmarkets,companieswillhavetobecomebetterathiringgoodstaffandkeepingthem.Thefirstpriorityistorealizethatretentionismoreimportantthanrecruitment.Butassomecompanieswillalwaysbebetteratthisthanothers,thejob-hoppingandpoachingaresettocontinueformanyyears,untileducationandtrainingcatchup.（5）Withouttalentedrecruitingpolicies,somefirmsmayendupscalingbacktheirboldAsiangrowth-plans.

A、However,thereisalsoafailureofeducation.

B、PhilippineAirlines,forinstance,lost75pilotstooverseasairlinesduringthepastthreeyears.

C、Asitturnedout,theyrankedashortageofqualifiedstaffastheirbiggestconcerninChinaandSouth-eastAsia.

D、Thereisalsoasevereshortageofgoodmanagers.

E、Theconsequencesofthataredepressingandwilllimitthegrowth.

F、But,inthemeantime,thereisadreadfulshortageofpilots.

G、Asiahasmorethanhalftheplanet'sinhabitantsandishometomanyoftheworld'sfastest-growingeconomies.

PARTTHREE

·Readthearticlebelowaboutcorporatecultureontheoppositepage.

·Foreachquestion1-6,markoneletter（A,B,CorD）onyourAnswerSheetfortheansweryouchoose.

Thetermcorporateculturereferstoanorganization'svaluesystem.Managerialphilosophies,workplacepractices,andorganizationalnetworkareincludedintheconceptofcorporateculture.TysonFood'scorporatecultureisreflectedinthefactthateveryone”evenCEODonTysonwearsclothesofayellowishbrowncoloronthejob.

Theleaderswhodevelopedthecompanyandthecorporateculturetypicallyshapethecorporateculture.Onegenerationofemployeespassesonacorporateculturetoneweremployees.Sometimesthisispartofformaltraining.NewmanagerswhoattendMcDonald'sHamburgerUniversitymaylearnskillsinmanagement,buttheyalsopickupthebasicsoftheorganization'scorporateculture.Employeescanabsorbcorporateculturethroughinformalcontactsaswell,bytalkingwithotherworkersandthroughtheirexperiencesonthejob.

Corporateculturehasamajorimpactonthesuccessofanorganization.Inorganizationswithstrongcultures,everyoneknowsandsupportstheorganizations'objectives.Inthosewithweakcultures,noclearsenseofpurposeexists.Infact,theauthorsoftheclassicbookInSearchofExcellenceconcludedthepresenceofastrongcorporateculturewasthesinglecommonthreadamongmanydiversebuthighlysuccessfulcompaniessuchasGeneralElectricandMcDonald's.

Asyoucanimagine,changingacompany'scorporateculturecanbeverydifficult.Butsomemanagerstrytodojustthatwhentheyfeelthecurrentcultureisweak,orwhentheorganization'sobjectiveschangeandtheoldculturenolongerfits.Sometimesthecompetitivesituationofacompanychanges.Forinstance,electricutilities,whichoncehadtheirprofitsguaranteedbypublicregulation,nowfacemorecompetitionthanever.FirmsthatwerecomfortablecompetingagainstotherAmericancompaniesnowfindthemselvesfightingcompetitorsfromoverseas,too.

ManagementexpertPeterDuckersfeelsthat,ratherthantryingtochangeculture,managersshouldfocusonchangingemployeesandcorporatepractices,asfollows.

·Definewhatresultsareneeded.Specifyinmeasurabletermswhattheorganizationordepartment,oroffice）needstoachieve.

·Determinewheretheseresultsarealreadybeingachievedwithinthecurrentorganization.Analyzethedepartmentsthatarealreadyeffectiveandfindoutwhattheyaredoingdifferentlyfromtherest.

·Determinewhattopmanagementcandotoencouragethesegoodresults.Duckerssuggeststhatexecutivesopenlyaskwhattheycandotohelp,andthendoit.

·Changetherewardsystem”ordevelopanewone”torecognizetheseeffectivepractices.Whenemployeesrealizethattheorganizationreallydoesrewardthenewapproach,theywilladoptitmuchmorequickly.Whetheronewantstochangeanorganizationcultureornot,itisimportanttochoosemanagersandemployeeswhosepersonalstylesfittheorganization'sgoals.

13Accordingtothepassage,corporateculture

A、meanstheculturalatmosphereinacompany.

B、isestablishedbytopleadersandcan'tbechanged.

C、involvesthecorevaluesofacompany.

D、haslittleinfluenceontheperformanceofacompany.

14InMcDonald'sHamburgerUniversity,newmanagers

A、learnthecompany'scorporatecultureatlength.

B、areonlyinterestedinlearningmanagementskills.

C、learnallthenecessaryskillsandpracticesofthecompany.

D、havechancestoknowaboutthecompany'scorporateculture

15Ifanorganizationhasastrongcorporateculture.

A、itcanbesureofachievinggreatsuccess.

B、itwillbeassuccessfulasGeneralElectricandMcDonald's.

C、itss