北语 18秋《英语商务通论》 作业1234.docx
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北语18秋《英语商务通论》作业1234
18秋《英语商务通论》作业_1
一、单选题（每题4分,共15道小题,总分值60分）
1.___variablesarefactorslikeattitudes,motives,activitiesandopinions.
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
答案：
C
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2.___variablesarefactorslikeage,gender,ethnicbackground,race,religion,educationandincome.
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
答案：
B
3.Whentradecreditisofferedintheformof___,itisbasedonmutualtrust.
A.openaccount
B.promissorynote
C.tradedraft
D.bankloans
答案：
A
4.___meansaperson＇snaturalpotentialforacertainkindofwork.
A.Aptitude
B.Interest
C.Personality
D.Attitude
答案：
A
5.Whenindividualsorfirmsapplyforinsurance,itisthe___whostudytheapplications,checkdocumentsanddecidewhetherthecompanyshouldtaketheriskandinsure.
A.underwriters
B.fieldagents
C.insurancebrokers
D.claimrepresentative
答案：
A
6.Thecombinationofthepromotionaltoolsiscalled___.
A.thepromotionmix
B.thedouble-edgesword
C.themarketingmix
D.thewhiteelephant
7.___isaprogrammainlyusedtoassistmanagersinsettingandcarryingouttheirplans.
A.Managementbyobjectives（MBO）
B.Participativemanagement
C.OperationalManagement
D.InstructionalManagement
8.Somemembersofapartnershipmaybeveryactiveinthemanagementofthefirmandthereforetakeunlimitedliability.Theyarereferredtoas___.
A.generalpartners
B.limitedpartners
C.longpartners
D.unlimitedpartners
9.Sometimebothspecificandadvaloremdutiesarestipulatedforaproduct,butonlyoneisapplied.Suchdutiesarecalled___.
A.specificduties
B.advaloremduties
C.compoundduties
D.alternativeduties
10.___iswrittenbytheappraiserintheformofanessayabouthisorhergeneralimpressionsoftheemployees.
A.ratingscale
B.employeecomparison
C.freeformessay
D.critical-eventessay
11.___wouldfinanciallyprotectasurgeonshouldhecutofftheleftlegofapatientratherthantherightwhichsuffersfrombonecancer.
A.Personalliabilitycoverage
B.Professionalliabilitycoverage
C.Premisescoverage
D.Productcoverage
12.___endorsementisthesimplestandthemostcommonlyusedformofendorsement.
A.blank
B.restrictive
C.special
D.qualified
13.___istherecording,classifying,summarizingandinterpretingoffinancialeventsandtransactionsthataffectabusinessfirm.
A.Accounting
B.Marketing
C.Financing
D.Banking
14.___arechargedonthevalueorthepriceoftheproductsandapplymainlytosmaller,valuableitemssuchaswatches,consumerelectronics,jewelry,bullion,precisionequipmentandworksofart.
A.specificduties
B.advaloremduties
C.compoundduties
D.alternativeduties
15.___endorsementistoendorseaninstrumentspeciallyforaspecificindividual.
A.blank
B.restrictive
C.special
D.qualified
二、判断题（每题4分,共10道小题,总分值40分）
1.Publicrelationsisatoolwithwhichafirmbuildsgoodwillamongthepublicandmaintainsapositiveimageofitself.
2.Therearethreetypesofauthorityrelations.
3.Determining“whowilldowhatjob”and“howpeopledoingthejobsaregroupedtogether”isthefirststepinorganizingabusinessenterprise.
4.Acommitteewhichisestablishedonapermanentbasisisknownasanadhoccommittee.
5.VISAandMasterCardaretwoofthemostpopularbankcreditcards.
6.Businesslawreferstothebranchoflawwhichconsistsofrules,statutes,codesandregulationsestablishedtoprovidealegalframeworkwithinwhichbusinessmaybeconducted.
7.Foroperationalandsupervisorymanagers,technicalskillsaremoreimportantbecausetheyarethepersonswhousesuchskillsmostoften.
8.AbondisactuallyanIOU,awrittencontractwhichstipulatestheparvaluethematuritydateandtherateofinterestpaidbytheissuingcompanytothebondholdersquarterly,semi-annuallyorannually.
9.Franchisingisalicensingagreement,underwhichthefranchisorgrants thefranchiseetherighttosellorusetheformer＇sproduct,serviceormethodinreturnforaroyaltyfromthelatter.
10.Acorporationisdefinedas“anassociationoftwoormorepersonstocarryonasco-ownersofabusinessforprofit.”
18秋《英语商务通论》作业_2
一、单选题（每题4分,共15道小题,总分值60分）
1.Middlemencreate___utilitytomakesurethattheconsumersgetwhattheyneedwheretheywantit.
A.timeutility
B.placeutility
C.informationutility
D.formutility
2.___meansnotonlyfullutilizationofacountry＇shumanresources,butalsodignitytothosewhowanttohaveajob.
A.Fullemployment
B.Frictionalemployment
C.Seasonalemployment
D.Cyclicalemployment
3.___rankstheemployeesaccordingtotheirperformanceandcontributiontothefirm.
A.ratingscale
B.employeecomparison
C.freeformessay
D.critical-eventessay
4.___aretypicallyfoundinbusinessessuchaslawfirms,accountingfirms,anddentalclinicswhichprovideprofessionalservicesinspecializedareas.Insurancefirms.
A.Partnerships
B.soleproprietorship
C.corporation
D.franchising
5.___isamajorsourceofequityfinancingforcorporations.
A.Stock
B.Bond
C.Equity
D.Loan
6.___gradestheemployeesintheirqualitiesorcharacteristics.
A.ratingscale
B.employeecomparison
C.freeformessay
D.critical-eventessay
7.___goodsarethosethatconsumerswouldspendtimecomparingagainstcompetingcommoditiesintermsofprice,quality,suitability,style,etc.
A.conveniencegoods
B.shoppinggoods
C.specialtygoods
D.industrialgoods
8.___don’thavetopayforlargeshoppingspacesandthusareabletoselltheirgoodsatlowerprices.
A.Mail-OrderHouses
B.Door-To-DoorSellers
C.SpecialtyStores
D.GeneralStores
9.___meansthatincaseofaloss,theinsurediscompensatedforthelossandrestoredtothepositionhewasinatthemomentthatlossoccurred.
A.insurableinterest
B.utmostgoodfaith
C.indemnity
D.contribution
10.Atariffisataxchargedon___products.
A.domestic
B.foreign
C.imported
D.exported
11.___issimilartowholelifeinsuranceexceptthattheinsuredpayspremiumforonlyalimitednumberofyears.
A.termlifeinsurance
B.wholelifeinsurance
C.limitedpaymentlifeinsurance
D.endowmentlifeinsurance
12.___areownedbytheirdepositorsandtheprofitsorlossesaresharedamongtheownersinproportiontotheirdeposits.
A.MSBs
B.ATMs
C.POSs
D.VISAs
13.Theprincipleof___saysthat,nomatterhowmanypoliciesaretakenouttocoverarisk,theamountofcompensationthatcanbeclaimedintotalisstillonlytheindemnityfigure.
A.utmostgoodfaith
B.indemnity
C.contribution
D.subrogation
14.___goodshaveuniquecharacteristicsorbrandidentification.
A.conveniencegoods
B.shoppinggoods
C.specialtygoods
D.industrialgoods
15.___isanagreementwherebythesellerprovidesgoodsorservicestothebuyerwithoutaskingthelatterforimmediatecashpayment.
A.tradecredit
B.bankloans
C.commercialpaper
D.factoringaccountsreceivable
二、判断题（每题4分,共10道小题,总分值40分）
1.Thekeytosurvivalinmonopolisticcompetitionliesinproductdifferentiation.
2.Corporationscangetfinancingonlyfrombanks.
3.Asthenamesuggests,agrouplifeinsurancepolicycoversallindividualsinabusinessfirm.
4.Aquotaisaquantitativerestrictionimposedbyonecountryonimportsofacertaintypefromanothercountry.
5.Onceabusinessisproperlyorganized,leadingitsemployeestowardsitsgoalsbecomesanimportantmanagementfunction.
6.Adsoverradioareinexpensiveintermsofpreparationandspotsandareparticularlyeffectiveforcertaintypesofaudiences.
7.Institutionaladvertisingfocusesonindividualproductswhileproductadvertisingisusedtocreateapositiveimageforanorganization.
8.Inadditiontoinsurance,firmscanalsousefidelityandsuretybondstoprotectthemselves.
9.Cafeteriabenefitsisaflexiblearrangementinwhicheachemployeeisallocatedacertainsumtocoverbenefitsofhisorherownchoice.
10.Themajordisadvantageofon-lineadsisthat,duetothelimitedscreenspaceofcomputermonitors,manyofthemaretoosmall.
18秋《英语商务通论》作业_3
一、单选题
1.___aregoodsandservicespurchasedbybusinessestoproduceconsumerorotherindustrialproducts.
A.consumerproducts
B.industrialproducts
C.tangibleproducts
D.intangibleproducts
2.Salesvolumeormarketshareisthemajorconcernfor___.
A.profit-orientedobjectives
B.sales-orientedobjectives
C.follow-the-leaderobjectives
D.quality-orientedobjectives
3.___recordsonlythoseeventswhichareconsideredbytheappraiserasespeciallygoodorbadabouttheemployees.
A.ratingscale
B.employeecomparison
C.freeformessay
D.critical-eventessay
4.___arelargestoresfeaturinglowprices,self-serviceandfastmovingmerchandisesuchasgroceries.
A.departmentstores
B.supermarkets
C.specialtystores
D.vendingmachines
5.___isthefunctionorprocessinwhichthemanagementgathersinformation,comparesactualperformancewithexpectedresults,andtakesnecessarymeasurestocorrectsignificantdeviations.
A.Controlling
B.Leading
C.Organizing
D.Planning
6.___meansthat,ifitisdesirable,theinsurancecompanyhastherighttoreplacetheinsuredperson.
A.utmostgoodfaith
B.indemnity
C.contribution
D.subrogation
7.___referstolawscreatedbydecreeofgovernmentagenciesandthereforeisalsocalledadministrativelaw.
A.commonlaw
B.statutorylaw
C.regulatorylaw
D.speciallaw
8.Lawsmadebyjudgesarecalled___.
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