北语 18秋《英语商务通论》 作业1234.docx

1、北语 18秋英语商务通论 作业123418秋英语商务通论作业_1一、单选题 ( 每题4分, 共15道小题, 总分值60分 ) 1._ variables are factors like attitudes, motives, activities and opinions.A. Geographic B. Demographic C. Psychographic D. Product-use 答案：C作业代做QQ：805009261 成绩保证95分以上，基本满分！2._ variables are factors like age, gender, ethnic background, ra

2、ce, religion, education and income.A. Geographic B. Demographic C. Psychographic D. Product-use 答案：B3.When trade credit is offered in the form of _, it is based on mutual trust.A. open account B. promissory note C. trade draft D. bank loans 答案：A4._ means a persons natural potential for a certain kin

3、d of work.A. Aptitude B. Interest C. Personality D. Attitude 答案：A5.When individuals or firms apply for insurance, it is the _who study the applications, check documents and decide whether the company should take the risk and insure.A. underwriters B. field agents C. insurance brokers D. claim repres

4、entative 答案：A6.The combination of the promotional tools is called_.A. the promotion mix B. the double-edge sword C. the marketing mix D. the white elephant 7._is a program mainly used to assist managers in setting and carrying out their plans.A. Management by objectives (MBO) B. Participative manage

5、ment C. Operational Management D. Instructional Management 8.Some members of a partnership may be very active in the management of the firm and therefore take unlimited liability.They are referred to as _.A. general partners B. limited partners C. long partners D. unlimited partners 9.Sometime both

6、specific and ad valorem duties are stipulated for a product, but only one is applied.Such duties are called_.A. specific duties B. advalorem duties C. compound duties D. alternative duties 10._is written by the appraiser in the form of an essay about his or her general impressions of the employees.A

7、. rating scale B. employee comparison C. freeform essay D. critical-event essay 11._ would financially protect a surgeon should he cut off the left leg of a patient rather than the right which suffers from bone cancer.A. Personal liability coverage B. Professional liability coverage C. Premises cove

8、rage D. Product coverage 12._endorsement is the simplest and the most commonly used form of endorsement.A. blank B. restrictive C. special D. qualified 13._ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm.A. Accounting B. M

9、arketing C. Financing D. Banking 14._are charged on the value or the price of the products and apply mainly to smaller, valuable items such as watches, consumer electronics, jewelry, bullion, precision equipment and works of art.A. specific duties B. advalorem duties C. compound duties D. alternativ

10、e duties 15._endorsement is to endorse an instrument specially for a specific individual.A. blank B. restrictive C. special D. qualified 二、判断题 ( 每题4分, 共10道小题, 总分值40分 ) 1.Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.2.There are

11、 three types of authority relations.3.Determining “who will do what job” and “how people doing the jobs are grouped together” is the first step in organizing a business enterprise.4.A committee which is established on a permanent basis is known as an ad hoc committee.5.VISA and MasterCard are two of

12、 the most popular bank credit cards.6.Business law refers to the branch of law which consists of rules, statutes, codes and regulations established to provide a legal framework within which business may be conducted.7.For operational and supervisory managers, technical skills are more important beca

13、use they are the persons who use such skills most often.8.A bond is actually an IOU, a written contract which stipulates the par value the maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually.9.Franchising is a licensing agreemen

14、t, under which the franchisor grants the franchisee the right to sell or use the formers product, service or method in return for a royalty from the latter.10.A corporation is defined as“an association of two or more persons to carry on as co-owners of a business for profit.”18秋英语商务通论作业_2一、单选题 ( 每题4

15、分, 共15道小题, 总分值60分 ) 1.Middlemen create_utility to make sure that the consumers get what they need where they want it.A. time utility B. place utility C. information utility D. form utility 2._ means not only full utilization of a countrys human resources, but also dignity to those who want to have a

16、 job.A. Full employment B. Frictional employment C. Seasonal employment D. Cyclical employment 3._ranks the employees according to their performance and contribution to the firm.A. rating scale B. employee comparison C. freeform essay D. critical-event essay 4._are typically found in businesses such

17、 as law firms, accounting firms, and dental clinics which provide professional services in specialized areas. Insurance firms.A. Partnerships B. sole proprietorship C. corporation D. franchising 5._ is a major source of equity financing for corporations.A. Stock B. Bond C. Equity D. Loan 6._grades t

18、he employees in their qualities or characteristics.A. rating scale B. employee comparison C. freeform essay D. critical-event essay 7._ goods are those that consumers would spend time comparing against competing commodities in terms of price, quality, suitability, style, etc.A. convenience goods B.

19、shopping goods C. specialty goods D. industrial goods 8._ dont have to pay for large shopping spaces and thus are able to sell their goods at lower prices.A. Mail-Order Houses B. Door-To-Door Sellers C. Specialty Stores D. General Stores 9._ means that in case of a loss, the insured is compensated f

20、or the loss and restored to the position he was in at the moment that loss occurred.A. insurable interest B. utmost good faith C. indemnity D. contribution 10.A tariff is a tax charged on_products.A. domestic B. foreign C. imported D. exported 11._ is similar to whole life insurance except that the

21、insured pays premium for only a limited number of years.A. term life insurance B. whole life insurance C. limited payment life insurance D. endowment life insurance 12._are owned by their depositors and the profits or losses are shared among the owners in proportion to their deposits.A. MSBs B. ATMs

22、 C. POSs D. VISAs 13.The principle of _ says that, no matter how many policies are taken out to cover a risk, the amount of compensation that can be claimed in total is still only the indemnity figure.A. utmost good faith B. indemnity C. contribution D. subrogation 14._ goods have unique characteris

23、tics or brand identification.A. convenience goods B. shopping goods C. specialty goods D. industrial goods 15._is an agreement whereby the seller provides goods or services to the buyer without asking the latter for immediate cash payment.A. trade credit B. bank loans C. commercial paper D. factorin

24、g accounts receivable 二、判断题 ( 每题4分, 共10道小题, 总分值40分 ) 1.The key to survival in monopolistic competition lies in product differentiation.2.Corporations can get financing only from banks.3.As the name suggests, a group life insurance policy covers all individuals in a business firm.4.A quota is a quant

25、itative restriction imposed by one country on imports of a certain type from another country.5.Once a business is properly organized, leading its employees towards its goals becomes an important management function.6.Ads over radio are inexpensive in terms of preparation and spots and are particular

26、ly effective for certain types of audiences.7.Institutional advertising focuses on individual products while product advertising is used to create a positive image for an organization.8.In addition to insurance, firms can also use fidelity and surety bonds to protect themselves.9.Cafeteria benefits

27、is a flexible arrangement in which each employee is allocated a certain sum to cover benefits of his or her own choice.10.The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .18秋英语商务通论作业_3一、单选题 1. _ are goods and services pu

28、rchased by businesses to produce consumer or other industrial products. A. consumer products B. industrial products C. tangible products D. intangible products 2. Sales volume or market share is the major concern for _. A. profit-oriented objectives B. sales-oriented objectives C. follow-the-leader

29、objectives D. quality-oriented objectives3. _ records only those events which are considered by the appraiser as especially good or bad about the employees. A. rating scale B. employee comparison C. freeform essay D. critical-event essay 4. _ are large stores featuring low prices, self-service and f

30、ast moving merchandise such as groceries. A. department stores B. supermarkets C. specialty stores D. vending machines 5. _is the function or process in which the management gathers information, compares actual performance with expected results, and takes necessary measures to correct significant de

31、viations. A. Controlling B. Leading C. Organizing D. Planning 6. _ means that, if it is desirable, the insurance company has the right to replace the insured person. A. utmost good faith B. indemnity C. contribution D. subrogation 7. _ refers to laws created by decree of government agencies and therefore is also called administrative law. A. common law B. statutory law C. regulatory law D. special law 8. Laws made by judges are called _ .