商务英语课程整体教学设计.docx
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商务英语课程整体教学设计
《商务英语》课程整体教学设计
（2014-2015学年第1学期）
一、管理信息
课程名称：
商务英语
课程代码：
N203670
学分：
2
学时：
32
课程类型：
专业任选课
授课对象：
应用西班牙语3130
先修课程:
大学英语
后修课程:
无
课程组成员签名：
张晓娜
2014年9月18日
专业（教研室）意见
专业主任（签字）:
年月日
分院职教能力培训与测评评委会意见
分院评委（签字）:
分院盖章
年月日
二、coursedesign
1．Courseobjectives
Abilityobjectives：
Studentswillbeabletomanagethefundamentalbusinessaffairsapplyingtheknowledgecenteredonbusinessandcross-culturalcommunications
•tobeabletocommunicatefreelyandappropriatelyintheworkingplacewithclientsorcolleagues
•tobeabletosearchinformationonthewebandtoreadcorrespondenceswebpages,booksandmagazinesrelatedwithwork
•tobeabletounderstandbusinessletters,participatebusinessmeetingsanddiscusstoexpresspersonalviews,topromoteproductsandtomakebusinessarrangementsetc.
•tobeabletowritetelephonemessages,e-mail,notes,notices,memos,formalletters,invitationlettersandlettersofapplicationetc.
Knowledgeobjectives：
•MasterbusinessEnglishlearningskills;
•Mastertherelevantgrammarandbusinessvocabulary;
•Understandandmasteravarietyofofficebusinessletterwritingformatandstyle;
•Understandandgraspthevariousdivisionsofresponsibilitiesandworkscope;
•Understandandmasterthebusinessmeetingtodiscussarrangementsandmarketingprocessconsiderations;
•FamiliarizewithWORD,EXCELandPOWERPOINTsoftware;
•Masterbusinessetiquetteandculturalaspects.
Qualityobjectives：
•Establishhonest,trustworthy,steady,steadfast,hardworkingprofessionalethics
•Developaloving,dedicated,meticulous,conscientiousandprogressiveworkingstyle
•Cultivateasenseofinnovation,competitionandcooperationawareness
2、课程教学活动设计
2.1curriculumdesign
number
Businesstopics
Businessskills
Timeperiods
1
Worldofwork
Personalandprofessionaldetails
2
2
Workinprogress
Makingarrangements
2
3
Companybiography
Companyperformance
2
4
Internationalbusiness
Businesscommunications
2
5
Careerchoices
Achievementsandplans
3
6
Businesstravel
Travelarrangements
4
7
Productsandservices
Ordersandcontracts
3
8
Manufacturingprocesses
Problemsandsolution
2
9
Thefuture
Meetings
2
10
Careerdevelopment
Organizingaconference
2
11
Healthandsafety
Reportingaccidents
2
Trainingproject
1companypresentation
2
2businesstravelandreception
2
Oralexamination
2
Totalperiods
32
2.2Abilitytrainingprogramdesign
number
Programname
periods
Abilityobjectives
Supportingknowledge
Trainingmethods
location
results
1
Personalidentification
4
Totalkaboutworldofwork;
Tosearchandfindouttheconcreteinformationinthelisteningandreadingprocess
Vocabularyrelatedwithjobtitlesandresponsibilities;
Presenttenses;
1．Groupdiscussion
2．Grouppresentation
3．Readingpractice
4．listeningpractice
5．Singlemini-presentation
classroom
Students’presentation
2
Entertainingclients&traveling
4
Todiscussactivitiesinvolvedinthebusinessreceptionandtheappropriateetiquettes；
Tobookhotelandflights;
Invitationletterformat;
Businessetiquettes
1．Simulationofbusinessreceptionbystudents;
2．Bookinghotelandflightsforclients;
3．Readingpractice
4．Listeningpracticeinvolved
classroom
Simulatebusinessreception
3
Officeroutines
4
Totakeminutesforthemeetings;
Toemailtoclientsandcolleagues
Towritememos
Elementsforminutes;
Emailformat;
Memoformat
1.Simulationofbusinessmeetingandtakeminutes
2.Emailwritingtoclients
3.Memowritingamongcolleagues
4.Readinglisteningandreadingactivities
classroom
Students’work
4
Usingtelephone
3
Totakemessages
Toleavemessages
Todifferentiatemaininformationinthetelephones
Tomasterthegeneralandspecificinformationinthetelephones
Skillsfortakingandleavingmessages
1.Simulationoftakingandleavingmessages
2.Listeningpractice
classroom
Students’work
5
Buyingandselling
5
Todiscussorderingandchangeorderingdetails;
Totalkaboutsales;
Todescribejobs;
Tosellintheworkingsituation;
Todiscusstrends
TowriteISPcontract
Skillsofselling;
Vocabularyrelated;
Wordsinvolvedindescribingachart
1.Groupdiscussiononorderingevent;
2.Groupdiscussiononpromotionaltactics;
3.Pairworktodescribejobs
4.Listeningandreadingactivities;
5.ISPcontractwriting
classroom
ISPcontractwriting
Oralpresentation
6
Businessissues
6
Totalkabouthowtomakearightcareerchoice;
Toknowhowtomakeabusinessplanaccordingtothespecificinformation;.
Toorganizeaconference;
Totalkaboutmanagement,healthandsafety,
Businesstypes;andrelatedwritingtechniques;
Vocabularyinvolvedineachtopic;
Skillsforproblemssolving;
1.Groupdiscussiononeachtopic
2.Businesswriting
3.Listeningreadingpractices
classroom
Students’work
7
Companystructures,systems,processes
6
Totalkaboutcompanybiographyandperformance;
Tomakeacompanypresentation;
Tomakeordersandcontracts
Towriteacoveringletter,letterofapplication
Companybenefits;
Elementsforcompanypresentation;
Recruitmentandinterview;
Formalletterwriting
1.Groupdiscussiononcompanybenefits
2.Pptpresentationforcompanyintroduction;
3.Letterofapplicationwriting;
4.Coveringlettercreation;
classroom
Students’work
3．Teachingschedule
number
week
period
module
Mainteachingcontents
Teachingorganization
Assignment
1
1
2
Worldofwork
Teachergivescoursedescriptionandassessmenttohelpstudentshaveageneralideaofthiscourseandtherequirement.
Teacherguidesstudentstomasterthe13keywordsand6keyexpressionsofthistopic.
TeacherpresentstheorganizationalstructureofaGerman-fundedcompanyandguidesstudentstosumupdifferentdepartmentsinthiscompanyanddifferentjobtitlesandresponsibilitiesinit.
Matchingpractice:
studentsmatchthejobswiththeirdefinitioninthetextbook.
Listeningandspeakingcenteredactivities:
Studentsconnectjobtitleswiththeirresponsibilitiesinthetextbook.
Discussionanddescription
Visitingwebsite
www.coverdale.co.uk
homepage
2
2
2
Worldofwork
Teacherguidesstudentstolistentothecorrespondingmaterialtochecktheanswers.
Studentsreadafterthetapefocusingonthejobtitlesandtheirresponsibilities.
Formingstudygroup:
eachgroupstandsfordifferentdepartmentsofacompany.Onestudentactsasthedepartmentmanagerandtellsdifferentjobtitlesandresponsibilitiesintheirdepartment.
Discussion:
talkabouttheirfuturejobsandtheirresponsibilities.
Discussionanddescription
P8,1&2
3
3
2
Personalandprofessionaldetails
Reviewthewaysofgreetingpeople;
CompletetheconversationbetweenIanandHenryandSarahfirst,andthenlistentothematerialtocheckstudents’answer.
Interview:
studentsinterviewtheirgroupmembersandwritedownthreefactfiles.
Groupworkandcasestudy
Introduceyourpartner’spersonalandprofessionaldetails
4
4
2
Personalandprofessionaldetails
Studentstaketurnstoreadtheirfactfilesoftheirpartners.
Reading:
Employeeoftheyear.Studentsreadthemtogetherandthenchoosethecandidateandgivetheirreasons.
Groupworkandcasestudy
P13,6Employeeoftheyear
5
5
2
Workinprogress&
Makingarrangements
Teacherguidesstudentstomasterthe6keywordsand13keyexpressionsofthistopic.
TeacherguidesstudentstoreviewtheformatofEnglishletterwriting.
Studentslistentothetapetotellaperson’sbusinessarrangement.
Teachinginclassroomandtaketheformofgroup,pairdiscussion
Makingarrangementswithgroupmembers
6
6
2
Workinprogress&
Makingarrangements
Teacherguidesstudentstoreadtheemailonpage16anddotheexercise.Afterthat,studentstrytosumupSteve’sarrangment.Meanwhile,studentstellthefeaturesofabusinessemail.
Teachinginclassroomandtaketheformofgroup,pairdiscussion
Writeaninvitationletter
7
7
2
Companybiography&
performance
Review13keywordsandexpressions;
Teacherchecksexercise7andasksstudentstosumuptheformatofbusinessemailsagain;
Reading-centeredactivities.
Teacherasksstudentstolistentoamaterialaboutarrangingameetingandfinishtwopeople’sdiary.
Checktheanswerbylisteningagain.
Teacherhelpsstudentstomakeclearconfirmingameetingandguidethemtoreplytoanemail.
Discussionandrole-playing
Groupwork:
PPTpresentationaboutcompanybiographyandperformance
8
8
2
Companybiography&
performance
Studentsstudyhowtoacceptaninvitationbyputtingthe6sentencesinorder.
Studentsmakecompanypresentation.
Makepresentation
PreviewnextModule
9
9
2
Internationalbusinesses&Businesscommunications
Grouppresentationonchosencompanyoncompanyname,developmenthistory,mainproducts,etc.
Othergroupmembersaskrelevantquestions.
Teachergivescomments.
Teachinginclassroomandtaketheformofgroup,pairdiscussion
Grammarexercises
Reviewkeywordsandexpressions.
Previewthepartsofdescribinggraphs.
10
10
2
Internationalbusinesses&Businesscommunications
ReadthetextaboutMcDonald’sandsumupthecompanybiography.Teacherguidesstudentstohaveageneralideaof5well-knowncompaniesintheworld.
Teachinginclassroomandpairdiscussion
Surfingontheinternettolookfortheinformationoffourcompanies
11
11
2
Careerchoices
Teacherasksstudentstolistthethingsthattheyuseandtellwhichareimported.
Teacherguidesstudentstosimplysumupthebasicprocessofinternationalbusiness.
Discussion:
theadvantagesanddisadvantages
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