商务英语写作教案.docx
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商务英语写作教案
Part1WritingWhenMakingApplications
(1)
1.layoutandconventionsofletterwriting
Procedure:
I.Leadingin:
5minutes
Saysomethingabouttheteachingarrangementofthistermandhowtostudythiscourse.Andthenaskstudentstopointouttheadvantagesanddisadvantagesofthefollowingwaysofcommunicationandmakeaconclusionthatletteristhebasisforcommunicationforbusiness.
II.TeachingContents:
40minutes
a.Themainpartsofbusinessletters
1)theletterhead
2)theinsideaddress
3)thedate
4)thesalutation
5)thebodyoftheletter
6)thecomplimentaryclose
7)thesignature
b.Theoptionalparts
1)thereferences
2)thespecialmarkings
3)thesubjectline
4)thecarboncopynotation
5)theenclosure
c.Formofabusinessletter
IndentedformatisthetraditionalBritishpracticewiththeheadingusuallyinthemiddleandthedateontheright-handside.Thecomplimentaryclosemaybeinthecenterorcommenceatthecenterpoint.
Witheverynewlinetwoorthreespacesareindented.Alsoeachparagraphindentsbyfiveorsixspaces.
Blockformatisnowthemostpopularpracticeofdisplayingbusinessletters.
Itsremarkablefeatureisthatalltypinglines,includingthoseforthedate,insidenameandaddress,salutation,subjectheading,eachmessageparagraphandcomplimentaryclose,beginattheleft-handmargin.
Thesemi-blockedformatisthemixtureoftheabovetwoformats.Thefirstlineofaparagraphislinedupwiththeleftmarginandthereisanextrablanklinebetweenparagraphstosignalthestartofanewparagraph,butthewriter’saddress,date,closingandsignatureinformationareindented.
d.Envelopesaddressing
▪Theprinciplesofaddressingenvelopes:
accuracy
▪clearness
▪appearance
III.Exercises30minutes
ElementsofBusinessLettersandTheirPositionsintheLetter:
1) Sender’sname:
ChinanationalLightIndustrialProductsImport&ExportCorporation,DalianBranch
2) Sender’saddress:
111RenminRoad,Ningbo,China
3) Sender’sE-mail:
Ningbo@chinalig.Com.Cn
0574-********
5) Sender’sReferenceNumber:
WDF/LN
IV.SummaryGiveabriefsummarythisclassIV.Homework:
Part1WritingWhenMakingApplications
(2)
2.applyingforjobvacancies
1.Teachingtask:
JobapplicationLetter
2.Teachingtargetandobject:
(1)Enablethestudentstowriteajobapplicationletterwithpropercontents,formatstructureandlanguage
3.Teachingfocus:
(1)Howtowritealetterinordertoapplyforajob
4.Teachingmethod:
freewriting--–commentary--–discussion---guidedwriting---commentary–-comparisonwiththesamples---summery
5.Teachingprocedures:
(1)Checkingthestudents’assignments:
Askoneofthereviewpanelstodotheclassroomreport..Tellingtheclasshowtheyreviewedthelettersafterclass,whatproblemstheyhavefoundandwhatsuggestionstheywouldliketomake.Showtheclasstheirsampleletterwithdetailedcorrection.
a.Theteacherdoestheclassroomreportabouttheassignment.
(2)Letstudentsknowtheteachingtasks,targetandteachingfocusforthislecture
(3)Thewordoftheday:
apply:
v.tomakeaformalrequest,theusualpatternoftheverbisapplytosb.forsth.E.g.I’dliketoapplytothepublishersforpermissiontoreprintanextract.Itsnounformisapplication,meaningaformalrequest.
(4)Thequotationoftheday:
“Treatotherpeopleasyouhopetheywilltreatyou.”ByAesop
(5)Askthestudentstowriteajobapplicationletterinclassinanywaytheythinkappropriate.andaskoneofthemtowritehisorherletterinthecomputerdirectly.
(6)Broadcastoneortwostudents’writingssoastodiscusswiththeclassproblemsinthecontent,formatandlanguageinthesewritings;
(7)Discusswiththeclasstheimportantpointsconcerningthispieceofwriting:
(Afterthediscussionthestudentsshouldknowthatinwritingwehavetobeclear:
towriteforwhataparticularpurpose,forwhataparticularreader,andinwhatform)
a)Whatisthepurposeofthiswritingtask?
Applyingtoworkinaunit/companyofajointventure(Fieldwhichdeterminethecontents.);
b)Whatistherelationbetweenthewriterandreader?
Writerandreader:
astudentorawouldbeemployerandanunknownforeignmanager(Tenorwhichdecidesthedistance:
maximum;andpowerbetweenthereaderandwriter:
thereaderhasamaximumpoweroverthewriter,whichdecidesthestyle:
formal);
c)Whatisthemodeofwriting?
Isittobereadortobespoken?
Whatistheform?
Whatisthelanguage?
WrittentobereadintheformofanEnglishletter.
WhatistheformatofanEnglishbusinessletter?
Heading^insideaddress^salutation^reference^purposeandinformationaboutyouandaboutthejobrequirements^expectationandthanks^complimentaryclose^signature
d)Whatarethenecessaryelementsandoptionalelementsinthecontent?
Thenecessaryelements:
personalinformation
objective
educationbackground
workingexperiences
askingforconsideration
expressingthanks
complimentaryclose
signature(handsignatureandprintednameofthewriter)
Optionalelements:
Age
Maritalstate
Yoursex
Yourfamilymembers
Healthstate
Skills,interestorhobbiesunrelatedwiththejob
Yourbirthplace
Yourreferences
Thereforethesemanticstructureforjobapplicationletterisasfollows:
Heading^insideaddress^thewriter’spersonalinformation^objective^education^workingexperience^(skills/strength^interests^references,etc.)^askingforconsideration^expressingthanks^complimentaryclose^signature
e)Howaretheseelementsexpressedbythegrammaticalandthelanguageexpressions?
Tenses:
mostlythepresent,thepresentperfectandthepasttensesusedindifferentparagraphs;
Words:
wehadbetteruseformalwords.
Showthestudentssomesamplesandaskthemtocompareandcommentbyaskingthemthefivequestionsmentionedabove.
Part2SecretarialWriting
(1)
1.minutesofmeeting
Procedure:
I.Leadingin:
5minutes
Anyone,includingyou,maybeassignedtotaketheminutesatameeting.Oftensomeonewhoisnotparticipatinginthemeetingwillbecalledupontobetheminute-taker.
II.TeachingContents:
40minutes
Beforeameetingtheminute-takershouldreviewthefollowing:
∙Theminutesfrompreviousmeeting
∙Allofthenamesoftheattendees(ifpossible)
∙Theitemsontheagenda
Italsohelpstocreateanoutlinebeforegoingtothemeeting.Anoutlineshouldincludethefollowing:
∙Atitleforthemeeting
∙Thelocationofthemeeting
∙Ablankspottowritethetimethemeetingstartedandended
∙Thenameofthechairperson
∙Alistofattendeesthatcanbecheckedoff(orablanklistforattendeestosign)
∙Ablankspotforanyattendeeswhoarrivelateorleaveearly
SampleMinutesOutline:
Supervisor'sMeeting
Friday,May5
Room3
Start:
________Finish:
________
Chair:
Pierre
Attendees:
1._________
2._________
3._________
4._________
5._________
Latetoarrive:
_________
Earlytodepart:
________
Theminute-takercanuseapenandpaperoralaptopcomputeranddoesnotneedtoincludeeverywordthatisspoken.Itisnecessarytoincludeimportantpointsandanyvotesandresults.Indicatingwhosaidwhatisalsonecessary,whichiswhytheminute-takershouldmakesuretoknowthenamesoftheattendees.Ifyoucannotremembersomeone'sname,takeabriefnoteoftheirseatingpositionandfindouttheirnameafterthemeeting.Aminute-takershouldtypeouttheminutesimmediatelyafterthemeetingsothatnothingisforgotten.
III.Exercises:
completethefollowingminutes
MINUTESOFTHEDIRECTORS'MEETING
HOLIDAYNOTICE
Date:
____
Place:
Themeetingroomofthecompany
Present:
____
1.Report
Thenoticeofconveningthismeetingandthemanager'sreportonthestateofbusinessofthecompanywasreadbythesecretary.
2.Resolution
Withtheconsentofthemeeting,thechairmanmadeaspeechandproposedthatagoldmetalbegiventoMr.Zhangasarewardforhisindustriousandsuccessfulserviceinthepast2years.Mr.Zhangsecondedthemotion,whichwasthenputtothemeetingandcarriedunanimously.
Signature:
____
Date:
____
IV.Summary12minutes
Giveabriefsummarythisclass
IV.Homework:
Part2SecretarialWriting
(2)
2.memorandaandofficememos
Procedure:
I.Leadingin:
5minutes
Amemorandom,ormemoforshort,isawrittendocumenttypicallyusedforinterofficecommunication.Asitgoesbetweenco-workersandcolleagues,itplaysanimportantroleinkeepingthedifferentpartsofacompanyintouch.Itis,infact,themostcommontypeofwritinginsideamedium-sizedorlargecompany.
II.TeachingContents:
40minutes
Analysisoftheformatofthefollowingmemo
Letter:
Memorandum
To:
Mr.GaryNichols
From:
Mr.MustafaBahari,SeniorSalesAccountant
Date:
20July,2003
Subject:
ComplaintfromDeluxeHomeDecor,Singapore
IhavecheckedmyrecordsandIhavefoundthatMr.Geraldiscorrectinhiscomplaint.IamafraidIwasresponsibleforconfusinghisinvoicewithanotherinvoicetoSingapore.Imustapologizeformakingthismistake.Isuggestthatwriteimmediatelytohimtoapologizeandtellhimtoignoretheinvoicehehas.Ishallthenmakesurethathegetsareplacementinvoiceinthenearfuture.
Ihopethissuggestionissatisfactory.
III.Exercises30minutes
YouarerequiredtofillinaMemorandumaccordingtothefollowinginformationinChinese.Youshouldincludeallpointsinthefollowingtable.
备忘录
致:
弗吉尼亚·威尔斯
自:
约翰·坎贝尔
事由:
电脑
亲爱的先生:
我想提醒您一下,我们办公室急需一台电脑,以便处理日益增加的与外国公司和企业进行联系的函件。
我希望您注意到这个问题,并尽早予以解决。
2003年8月12日
IV.Summary12minutes
Giveabriefsummarythisclass
IV.Homework:
Part2