商务英语写作教案.docx

1、商务英语写作教案Part 1 Writing When Making Applications (1)1. layout and conventions of letter writingProcedure:I. Leading in：5 minutesSay something about the teaching arrangement of this term and how to study this course. And then ask students to point out the advantages and disadvantages of the following

2、ways of communication and make a conclusion that letter is the basis for communication for business. II. Teaching Contents: 40 minutesa. The main parts of business letters 1) the letterhead 2) the inside address 3) the date 4) the salutation5) the body of the letter6) the complimentary close 7) the

3、signatureb. The optional parts 1) the references 2) the special markings3) the subject line 4) the carbon copy notation5) the enclosure c. Form of a business letter Indented format is the traditional British practice with the heading usually in the middle and the date on the right-hand side. The com

4、plimentary close may be in the center or commence at the center point. With every new line two or three spaces are indented. Also each paragraph indents by five or six spaces.Block format is now the most popular practice of displaying business letters.Its remarkable feature is that all typing lines,

5、 including those for the date, inside name and address, salutation, subject heading, each message paragraph and complimentary close, begin at the left-hand margin.The semi-blocked format is the mixture of the above two formats. The first line of a paragraph is lined up with the left margin and there

6、 is an extra blank line between paragraphs to signal the start of a new paragraph, but the writers address, date, closing and signature information are indented. d. Envelopes addressing The principles of addressing envelopes: accuracy clearness appearance III. Exercises 30 minutes Elements of Busine

7、ss Letters and Their Positions in the Letter: 1)Senders name: China national Light Industrial Products Import & Export Corporation, Dalian Branch2)Senders address:111 Renmin Road, Ningbo,China3)Senders E-mail:Ningbo chinalig. Com. Cn 0574-*5)Senders Reference Number: WDF/LNIV. Summary Give a brief s

8、ummary this class IV. Homework: Part 1 Writing When Making Applications (2)2. applying for job vacancies1. Teaching task: Job application Letter2. Teaching target and object: (1) Enable the students to write a job application letter with proper contents, format structure and language3. Teaching focu

9、s: (1) How to write a letter in order to apply for a job 4. Teaching method: free writing-commentary -discussion-guided writing-commentary -comparison with the samples-summery 5. Teaching procedures:(1) Checking the students assignments: Ask one of the review panels to do the classroom report. . Tel

10、ling the class how they reviewed the letters after class, what problems they have found and what suggestions they would like to make. Show the class their sample letter with detailed correction.a. The teacher does the classroom report about the assignment.(2) Let students know the teaching tasks , t

11、arget and teaching focus for this lecture(3 ) The word of the day : apply : v. to make a formal request , the usual pattern of the verb is apply to sb. for sth. E.g. Id like to apply to the publishers for permission to reprint an extract. Its noun form is application, meaning a formal request.(4) Th

12、e quotation of the day: “Treat other people as you hope they will treat you.” By Aesop(5) Ask the students to write a job application letter in class in any way they think appropriate. and ask one of them to write his or her letter in the computer directly. (6) Broadcast one or two students writings

13、 so as to discuss with the class problems in the content, format and language in these writings;(7) Discuss with the class the important points concerning this piece of writing: (After the discussion the students should know that in writing we have to be clear: to write for what a particular purpose

14、, for what a particular reader, and in what form)a) What is the purpose of this writing task?Applying to work in a unit/company of a joint venture (Field which determine the contents.);b) What is the relation between the writer and reader?Writer and reader: a student or a would be employer and an un

15、known foreign manager (Tenor which decides the distance: maximum; and power between the reader and writer: the reader has a maximum power over the writer, which decides the style: formal);c) What is the mode of writing? Is it to be read or to be spoken? What is the form? What is the language? Writte

16、n to be read in the form of an English letter.What is the format of an English business letter? Heading inside address salutation reference purpose and information about you and about the job requirements expectation and thanks complimentary close signature d) What are the necessary elements and opt

17、ional elements in the content?The necessary elements: personal information objective education backgroundworking experiences asking for consideration expressing thanks complimentary close signature(hand signature and printed name of the writer)Optional elements: Age Marital stateYour sexYour family

18、membersHealth stateSkills, interest or hobbies unrelated with the job Your birthplaceYour references Therefore the semantic structure for job application letter is as follows: Heading inside address the writers personal information objective education working experience (skills/strength interests re

19、ferences, etc.) asking for consideration expressing thanks complimentary close signaturee) How are these elements expressed by the grammatical and the language expressions?Tenses: mostly the present, the present perfect and the past tenses used in different paragraphs; Words: we had better use forma

20、l words. Show the students some samples and ask them to compare and comment by asking them the five questions mentioned above.Part 2 Secretarial Writing (1)1. minutes of meetingProcedure:I. Leading in：5 minutesAnyone, including you, may be assigned to take the minutes at a meeting. Often someone who

21、 is not participating in the meeting will be called upon to be the minute-taker. II. Teaching Contents: 40 minutesBefore a meeting the minute-taker should review the following: The minutes from previous meeting All of the names of the attendees (if possible) The items on the agenda It also helps to

22、create an outline before going to the meeting. An outline should include the following: A title for the meeting The location of the meeting A blank spot to write the time the meeting started and ended The name of the chairperson A list of attendees that can be checked off(or a blank list for attende

23、es to sign) A blank spot for any attendees who arrive late or leave early Sample Minutes Outline:Supervisors MeetingFriday, May 5Room 3Start: _ Finish: _Chair: PierreAttendees:1._2._3._4._5._Late to arrive:_Early to depart:_The minute-taker can use a pen and paper or a laptop computer and does not n

24、eed to include every word that is spoken. It is necessary to include important points and any votes and results. Indicating who said what is also necessary, which is why the minute-taker should make sure to know the names of the attendees. If you cannot remember someones name, take a brief note of t

25、heir seating position and find out their name after the meeting. A minute-taker should type out the minutes immediately after the meeting so that nothing is forgotten.III. Exercises: complete the following minutes MINUTES OF THE DIRECTORS MEETINGHOLIDAY NOTICEDate: _Place: The meeting room of the co

26、mpanyPresent: _1.ReportThe notice of convening this meeting and the managers report on the state of business of the company was read by the secretary.2.ResolutionWith the consent of the meeting, the chairman made a speech and proposed that a gold metal be given to Mr. Zhang as a reward for his indus

27、trious and successful service in the past 2 years. Mr. Zhang seconded the motion, which was then put to the meeting and carried unanimously.Signature: _Date: _IV. Summary 12 minutes Give a brief summary this classIV. Homework:Part 2 Secretarial Writing (2)2. memoranda and office memosProcedure:I. Le

28、ading in：5 minutesA memo random, or memo for short, is a written document typically used for interoffice communication. As it goes between co-workers and colleagues, it plays an important role in keeping the different parts of a company in touch. It is, in fact, the most common type of writing insid

29、e a medium-sized or large company.II. Teaching Contents: 40 minutesAnalysis of the format of the following memoLetter：Memorandum To: Mr. Gary NicholsFrom: Mr. Mustafa Bahari, Senior Sales AccountantDate: 20 July, 2003Subject: Complaint from Deluxe Home Decor , Singapore I have checked my records and

30、 I have found that Mr. Gerald is correct in his complaint. I am afraid I was responsible for confusing his invoice with another invoice to Singapore. I must apologize for making this mistake. I suggest that write immediately to him to apologize and tell him to ignore the invoice he has. I shall then

31、 make sure that he gets a replacement invoice in the near future.I hope this suggestion is satisfactory.III. Exercises 30 minutesYou are required to fill in a Memorandum according to the following information in Chinese. You should include all points in the following table.备忘录致：弗吉尼亚威尔斯自：约翰坎贝尔事由：电脑亲爱的先生：我想提醒您一下，我们办公室急需一台电脑，以便处理日益增加的与外国公司和企业进行联系的函件。我希望您注意到这个问题，并尽早予以解决。2003年8月12日IV. Summary 12 minutes Give a brief summary this classIV. Homework: Part 2