商务英语写作.docx

商务英语写作.docx

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商务英语写作

期末考试（20个备选问题，考其中10个）

1.Whatistherealintentionofdoingbusinesswriting?

Stateyourreasons.

Tocommunicateinformationbetweenwritersandreaders.

Becauseitcancommunicateeffectivelyandefficiently.

2.Whatarethefunctionsofdoingbusinesswritingininternationaltrade?

1）informationfunction:

toconveyinformation;tocompletethebusinessroutine

2）Interpersonalfunction:

topromoteharmoniousrelationsbetweenpartners

3.Howtoshowyourconsiderationinbusinesswriting?

Includedetailsandexamplesinyourexplanation.

1）your-attitudewayofwriting:

positivebusinessletter,focuson“you”.e.g.I'mhappytoinformyou...改成Youareluckyto...Negativebusinessletters:

avoid“you”.e.g.youneed/must...改成I'msorryto...

2）Tactfulwaytoblameyourreaders.e.g.youneed/must...改成foryourreputation/foryourbenefits...

4.Inwhatkindofsituationwillyouusepersuasionwhencomposingyourbusinessletter?

Itshouldonlybeusedwhenreallynecessary;youhavemadearequestformorethantwice;youfailedtogetapositiveresponse.

5.Inwhatsituationwillyouaddressyourreaderwithhis/hername?

Andhowtochooseacomplimentaryclosetoagreewithit?

1）whenyouknowsbwellenough,youcallthembytheirfirstname,anduseinformalcomplimentarycloselikesincerely,cordially,regards

2）Whenyouknowthenameandyouaresureabouttheirsignature,youcallthembytheirlastname,andusesemi-formalcomplimentarycloselikeyourssincerely,cordiallyyours

6.Ininternationaltrade,therearetwokindsofenquiries?

Whatarethey?

Pleasemakeacomparisonbetweenthem.

Generalenquiryandspecificenquiry

1）generalenquiryissenttoseveralsellers;Specificenquiryissenttoaspecificseller

2）Specificenquirycanconcludeatransaction

3）generalenquiryistogetsomegeneralinformation;Specificenquiryistogetdetailedinformation

7.Inwhatsituationwillareferencenumberbeusedwhenwritingabusinesscorrespondence?

Tolinkthepresentletterwiththepreviouscorrespondencetoensureitreachestherightpersonwithoutdelay.

8.Throughwhat channelscanacompanysecurethenecessaryinformationaboutaprospectivetradepartner?

1）self-introduction/enquiriesfrommerchants

2）Commercialattacheofaforeignembassy

3）Chambersofcommerceathomeandabroad

4）Branches,agencies,sales,representativeabroad

5）Advertisements

6）Marketsurvey

9.Whatarethemaincomponentsoftheletterconcerningestablishingbusinessrelations?

1）how:

howyouknowtheirnameandaddress

2）Why:

whyyouarewritingtohim（yourrealintention）

3）Introduction:

businessscope

4）Expectation:

forfuturerelations

10.Underwhatcircumstanceshouldwemakeanoffer?

1）onreceiptofanenquiry

2）Nostockavailable

3）Notreceivinganyenquiry

11.Therearetwokindsofoffers,whatarethey?

Pleasemakeacomparisonbetweenthem.

Therearetwokindsofoffers:

FirmofferandNon-firmoffer.

Nature:

Firmofferisirrevocableandunchangeableandtime-limited.Non-firmofferisnotrestrainedandnotlimitedbytime.

Content:

Firmofferhasallnecessarytermsofatransactionduringthevalidityperiod.Non-firmofferhassometermstoexpressreservation;suchas“subjecttoourconfirmation”、“onlyforreference”.etc.Itiswithouttradeterms.

Result:

Firmofferistoconcludeatransaction.Non-firmmaybewithoutanyengagement.

12.Howdoyoudefineasalesletter?

Whatdowemeanbyasellingpackage?

Definition:

Atregularintervals,companiesmightmailletterstotheirspecificcustomersorpossiblebuyerstorecommendorpromotesalesoftheirproductsorservices.

Youneedotherpiecestosupportyoursellingmessages.

13.Whatshouldbeemphasizedwhenyouaretryingtopromotesalesofyourproductsorservices?

Featureiswhattheproductorservicehas,benefitiswhatthebuyercangainfromthefeature.Benefitistheoutputoffeature.Whenyouaretryingtopromotesalesofyourproductsorservice,youshouldemphasizethebenefits.

14.Asanintelligentseller,howtoemploysomeusefulstrategiestodealwithbuyer'srequestforreducingtheoriginalprice?

1）cost:

thepriceisgoingupbecauseoftheriseincostofproduction.

2）Marketcondition:

thepriceofcopperontheworldmarkethasgoneupconsiderablyinthepastfewmonths.

3）Infaltionrate:

theworldmarketforthisitemshowsanupwardtrend.Thereisenergyindictionofafurtherriseinpriceinthenearfuture.

15.Howtoorganizearepeatorderwhenyouaresatisfiedwiththepreviousorder?

1）Opening:

expressingsatisfactionwiththepreviousorder,directlyindicatingtheintentiontoplacearepeatorder.

2）Descriptionofyourorderincludingdetailsabouttheitems.Improvementorchangeofthebusinessconditionsifany.

3）Expressingconfident,expectationofthefulfillmentoftheorder.

16.Howtowriteasubjectheadingforamemo?

Andincludeexamplesinyouranswers.

1）Descriptive:

summarizethegeneraltopicofthememo.e.g.staffmeeting;securitysystemtraining.

2）Informative:

helpreadersknowthememo’spurpose.e.g.staffmeetingtodiscusssummervocationschedual;proposalforsecuritysystemtraining.

17.Whatistheuniquesellingpointofanapplicationletter?

Theapplicationhasalreadygotexperience,includingpreviousachievements,specialskills,relevanttrainingreceivedbefore.

18.Howtoshowyourqualificationswhenwritinganapplicationletter?

Youshouldpresentyourqualificationsforthejobrequirementanddiscusshowyourqualificationsrelatetothejobrequirement.

19.Whatarethethreeparagraphscontainedinthebodyofabusinessletter?

Whatistheruleofwritingtheletterbody?

1）Anintroductionoranacknowledgmentofthepreviouscorrespondenceifany

2）Give/inquireaboutinformation

3）Expressahopeorreferstofurtheractioneitherbythewriterorreader

Rule:

single-spacedwithinaparagraph

Double-spacedbetweentwoparagraphs

20.Whenyourmemorequiresanurgeforanaction,howtocloseyourmemo?

Specifytheactionstakenbythereader,whattodo,howtodoit,whentofinish.

Considerhowthereaderwillbenefitfromtheactions,makeitmorepolite.

FourprinciplesofbusinessEnglishwriting

1.Correctness

（correctmechanics/language/information）

2.Clarity

（chooseshort,familiar,conversationalwords;avoidambiguity,jargon,generaltermsorexpressions）

3.Consideration

（lookatthingsfromtheviewofreaders;emphasizethereader’sbenefits）

4.Conciseness

（textmustbeshort、conciseanddoesn’thavetoomanyunnecessarywords）

Memo例文

LettersofEstablishingBusinessRelations例文

LettersofComplaint例文

Dear Mrs Williams

I have been a customer of Orchid Department Store for the last 10 years and have always been very happy with the service.

However, when I visited the Ladies Department around noon on Monday 12 June, one of your assistants, Sandra Wong, was very unprofessional. When I asked or help she continued talking to her colleague. Eventually she said abruptly, ‘You’ll have to be quick - I’m due for my break soon!

’

I was very surprised at this, as it is not the sort of service thatI have come to expect from staff of Orchid, and I am sure you willinvestigate this matter.

I hope to hear from you soon.

Yours sincerely

ApplicationLetter例文

JobAdvertisement例文

翻译例句