论跨文化交际中商务礼仪的变迁The Changes of Business Etiquettes in CrossCultural Communication.docx

论跨文化交际中商务礼仪的变迁The Changes of Business Etiquettes in CrossCultural Communication.docx

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论跨文化交际中商务礼仪的变迁TheChangesofBusinessEtiquettesinCrossCulturalCommunication

TheChangesofBusinessEtiquettesinCross-CulturalCommunication

论跨文化交际中商务礼仪的变迁

Abstract

Withtheunceasingprogressofworldeconomicintegration,China'seconomyisgraduallymixingintotheworldeconomicsystem.Intheinternationalbusinesstrade,inordertoreachthepurposeofcommunication,weneedtounderstandthebusinessetiquettesfromdifferentculturalbackground.

Theincreaseininternationalbusinessandinforeigninvestmenthascreatedaneedforexecutiveswithknowledgeofforeignlanguagesandskillsincross-culturalcommunication.Andthebusinessetiquetteisoneofthemostimportantpartsinit.Thedifferentculturalwillcausethedifferentbehavior.Andthedifferentculturalwillalsocausedifferentbusinessetiquettes.

Ifwewanttounderstandthechangesofbusinessetiquettesincross-culturalcommunication,first,weneedtoknowthedifferencebetweenChineseandforeigncultural.Sencond,weneedtoknowtheoriginanddevelopmentofbusinessetiquettes,sowecananalyzewhatisthechangesofthebusinessetiquettesbetter.

Thethesiswillgoingtodiscussthechangesofbusinessetiquettesincross-culturalcommunicationbasedontheaboveaspects.Combinetheopinionofmyself,analyzethathowtousethebusinessetiquettestomakethebusinesspracticegosmoothly.Atthesametime,basedonthehistoryofthechangesofbusinessetiquettes,supposehowwillthebusinessetiquetteschangesinthefuture.

KeyWords:

businessetiquettes;cross-culturalcommunication;culturaldifference;thechangesofbusinessetiquettes

摘要

我国加入世贸组织后，与其他国家的经济交往日益频繁，国际贸易不断发展。

在国际商务活动中,要达到有效交际的目标,就必须从文化差异的角度去了解国际商务礼仪。

不断增长的国际贸易交流以及跨国公司的成立，使得了解外国文化，语言以及跨文化交际能力成为了我们急需掌握的技能。

而商务礼仪正是其中非常必要的内容。

文化差异必然导致行为差异,不同的文化环境下也会形成不同的商务礼仪。

因此要了解跨文化交际中商务礼仪的变迁,首先需要了解中外文化的的差异。

其次,需要知道商务礼仪的起源与历史,以便更好的分析商务礼仪产生了哪些变迁.

本文将从以上几个方面来讨论跨文化交际中商务礼仪的变迁。

结合自己的分析,总结在如今的商务活动中,如何运用商务礼仪,使商务活动达到最好的结果.同时,根据已有商务礼仪变迁的历史,大胆假设分析,未来商务礼仪将会向何处变迁.

关键词:

商务礼仪；跨文化交际；文化差异；商务礼仪的变迁

CONTENTS

1Introduction1

1.1Theconceptofbusinessetiquettes1

1.2Thecontentofbusinessetiquettes2

2Cross-CulturalCommunicationandBusinessEtiquettes3

2.1Thecross-culturalcommunication3

2.1.1Themeaningofcross-culturalcommunication4

2.1.2Thecontentofcross-culturalcommunication4

2.1.3Thepurposeofcross-culturalcommunication6

2.2Thebusinessetiquettes6

2.2.1Thebusinessetiquettesinmoderntimes7

2.2.2Thebusinessetiquettesinnowadays7

2.2.3Theprocessofbusinessetiquettes8

3DifferenceandChangesofBusinessEtiquettes10

3.1ThedifferenceofbusinessetiquettesbetweenChinaandforeigncountries10

3.1.1Thewayofaddress10

3.1.2Theviewoftime11

3.1.3Thedietaryhabit12

3.1.4Thewayofgiftgiving13

3.2ThechangesofbusinessetiquettesinChineseandforeigncultural13

3.3TheinfluenceofChineseandforeignbusinessetiquetteinculturerespect14

Conclusion16

Acknowledgement17

Reference18

1Introduction

Businessetiquetteisinthebusinessactivitiesreflectrespecteachother'scodeofconduct.Businessetiquetteisthecoreofthiskindofbehaviorcriterion,areusedtoconstrainourdailybusinessactivitiesallaspectsofthe.Businessetiquettecoreroleistoshowpeoplemutualrespect.Sowestudybusinessetiquettebecomesevenmoreimportant.Wecanuseasimplewaytogeneralizethebusinessetiquette;itisbusinessactivitiesofhumaninappearanceandbehaviorsoftheuniversaldemand.Businessetiquetteisthemostbasicfunctionof"disastermitigationeffect":

lessmakeafoolofoneself,lessadisgrace,lessdamageinterpersonalrelationship,meetdonotknowthings,themostreliablewayistofolloworimitate,withstaticbrake.Toshapegoodcommunicationimage,mustpayattentiontopoliteetiquette,therefore,wemustpayattentiontoyourbehavior.EtiquetteisselfbehaviorXinChengperformance,theouterconditionsofaperson'sbehavioractioncanbedirectlyshowhisattitude.Dopolite,naturalandgraceful,abidebythegeneralinetiquette,andtrytoavoidvariousimpolite,notcivilizationhabits.

“Etiquetteistosustainanddevelopinterpersonalrelationshipandofgeneration,isthehumancivilizationandanimportantsymbolofsocialprogresses;itisnotonlytheimportantcontentofcommunicationactivities,andmoralcultureoftheexternalperformanceformwithrichconnotation.”（JinZhengkun2004）Businessetiquette,isthecompanyorenterprisebusinesspersonnelinbusinessactivities,inordertoshapetheindividualorenterprise'sgoodimageandfollowtocommunicationobjectrespectandfriendlyspecificationorprogram,alsocansayingisbusinesscontactstobefollowedincommunicationart.

1.1Theconceptofbusinessetiquettes

Thepeoplewholookinsidetherespectoflove,throughthebeautifulins