论跨文化交际中商务礼仪的变迁The Changes of Business Etiquettes in CrossCultural Communication.docx

1、论跨文化交际中商务礼仪的变迁The Changes of Business Etiquettes in CrossCultural CommunicationThe Changes of Business Etiquettes in Cross-Cultural Communication论跨文化交际中商务礼仪的变迁AbstractWith the unceasing progress of world economic integration, Chinas economy is gradually mixing into the world economic system. In the

2、international business trade, in order to reach the purpose of communication, we need to understand the business etiquettes from different cultural background. The increase in international business and in foreign investment has created a need for executives with knowledge of foreign languages and s

3、kills in cross-cultural communication. And the business etiquette is one of the most important parts in it. The different cultural will cause the different behavior. And the different cultural will also cause different business etiquettes. If we want to understand the changes of business etiquettes

4、in cross-cultural communication, first, we need to know the difference between Chinese and foreign cultural. Sencond, we need to know the origin and development of business etiquettes, so we can analyze what is the changes of the business etiquettes better. The thesis will going to discuss the chang

5、es of business etiquettes in cross-cultural communication based on the above aspects. Combine the opinion of myself, analyze that how to use the business etiquettes to make the business practice go smoothly. At the same time, based on the history of the changes of business etiquettes, suppose how wi

6、ll the business etiquettes changes in the future.Key Words: business etiquettes; cross-cultural communication; cultural difference; the changes of business etiquettes摘 要我国加入世贸组织后，与其他国家的经济交往日益频繁，国际贸易不断发展。在国际商务活动中,要达到有效交际的目标,就必须从文化差异的角度去了解国际商务礼仪。不断增长的国际贸易交流以及跨国公司的成立，使得了解外国文化，语言以及跨文化交际能力成为了我们急需掌握的技能。而商

7、务礼仪正是其中非常必要的内容。文化差异必然导致行为差异,不同的文化环境下也会形成不同的商务礼仪。因此要了解跨文化交际中商务礼仪的变迁, 首先需要了解中外文化的的差异。其次,需要知道商务礼仪的起源与历史,以便更好的分析商务礼仪产生了哪些变迁. 本文将从以上几个方面来讨论跨文化交际中商务礼仪的变迁。结合自己的分析,总结在如今的商务活动中,如何运用商务礼仪,使商务活动达到最好的结果.同时,根据已有商务礼仪变迁的历史,大胆假设分析,未来商务礼仪将会向何处变迁.关键词: 商务礼仪； 跨文化交际； 文化差异； 商务礼仪的变迁CONTENTS1 Introduction 11.1 The concept o

8、f business etiquettes 11.2 The content of business etiquettes 22 Cross-Cultural Communication and Business Etiquettes 32.1 The cross-cultural communication 32.1.1The meaning of cross-cultural communication 42.1.2 The content of cross-cultural communication 42.1.3 The purpose of cross-cultural commun

9、ication 62.2 The business etiquettes 62.2.1 The business etiquettes in modern times 72.2.2 The business etiquettes in nowadays 72.2.3 The process of business etiquettes 83 Difference and Changes of Business Etiquettes 103.1 The difference of business etiquettes between China and foreign countries 10

10、3.1.1 The way of address 103.1.2 The view of time 113.1.3 The dietary habit 123.1.4 The way of gift giving 133.2 The changes of business etiquettes in Chinese and foreign cultural 133.3 The influence of Chinese and foreign business etiquette in culture respect 14Conclusion 16Acknowledgement 17Refere

11、nce 181 IntroductionBusiness etiquette is in the business activities reflect respect each others code of conduct. Business etiquette is the core of this kind of behavior criterion, are used to constrain our daily business activities all aspects of the. Business etiquette core role is to show people

12、mutual respect. So we study business etiquette becomes even more important. We can use a simple way to generalize the business etiquette; it is business activities of human in appearance and behaviors of the universal demand. Business etiquette is the most basic function of disaster mitigation effec

13、t: less make a fool of oneself, less a disgrace, less damage interpersonal relationship, meet do not know things, the most reliable way is to follow or imitate, with static brake. To shape good communication image, must pay attention to polite etiquette, therefore, we must pay attention to your beha

14、vior. Etiquette is self behavior XinCheng performance, the outer conditions of a persons behavior action can be directly show his attitude. Do polite, natural and graceful, abide by the general in etiquette, and try to avoid various impolite, not civilization habits.“Etiquette is to sustain and deve

15、lop interpersonal relationship and of generation, is the human civilization and an important symbol of social progresses; it is not only the important content of communication activities, and moral culture of the external performance form with rich connotation.”(Jin Zhengkun 2004) Business etiquette

16、, is the company or enterprise business personnel in business activities, in order to shape the individual or enterprises good image and follow to communication object respect and friendly specification or program, also can saying is business contacts to be followed in communication art.1.1 The concept of business etiquettesThe people who look inside the respect of love, through the beautiful ins