大学生校园餐厅创业计划书.docx
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大学生校园餐厅创业计划书
创业营销
——课程论文
题目:
大学生校园餐厅创业计划书
学院工商管理学院
学生姓名俆懿喆学号0090521
专业物流管理年级09级
班级2班指导教师韩晓明
1
一.背景介绍...................................................................................................................................3
二.产品服务介绍...........................................................................................................................3
1.服务对象.............................................................................................................................3
2.主营模式.............................................................................................................................4
3.店面选址及布局.................................................................................................................4
三.人员组织结构...........................................................................................................................5
四.营销策略...................................................................................................................................5
1、市场分析.............................................................................................................................5
2、发展战略.............................................................................................................................5
(1)宣传.........................................................................................................................5
(2)特色战略.................................................................................................................6
(3)外卖销售.................................................................................................................6
(4)餐厅内部器具使用及管理.....................................................................................6
(5)寒暑假市场计划.....................................................................................................7
(6)长期经营决策.........................................................................................................7
五.财务规划...................................................................................................................................7
1、初始成本预测.....................................................................................................................7
2、运营成本预测.....................................................................................................................8
3、启动资金分析.....................................................................................................................8
4、每日赢利分析.....................................................................................................................8
六.SWOT分析..............................................................................................................................8
1、优势劣势分析.....................................................................................................................8
2、机会与挑战分析.................................................................................................................9
七.总结.........................................................................................................................................10
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