广交会英文.docx
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广交会英文
TheCantonFairReport
From:
YanJingYu.
To:
MrsLi.
Class:
BusinessEnglishClass1.
Subject:
BusinessEnglish.
Practicaldate:
December1st.
TheCantonFair
PowerbyYOZOSOFT
Introduction:
一、GeneralSituation
Chinaimportandexportfair,alsocalledCantonfair,foundedin1957,AnditisheldinGuangzhouduringthespringandautumneachyear.ItisthelargesttradefairinChina.
Sofar,itboastsahistoryofdevelopmentfornearlyhalfacentury,whichhaswitnessedthedevelopmentofChineseforeigntradeandexchangewiththerestoftheworldintermsofpolitics,economyandculture.TheCantonfaircarryout“provincesandcitiesgroup,chamberofcommercegrouphall,hallandgroupcombination,industrylayout”thegroupofexhibition’sway.Itismainorganizetheforeigntradecompanies,theproductionenterprise(includingforeigninvestmententerprisesandprivateenterprises)andthescientificresearchinstitutionswiththegoodcreditstandingandsolidstrengthtotakepartinexhibition.Ithastheirowntrademarkbrandandtechnicalpatent.AnditcanshowtheChinesecommodityandtechnologytotheworld.Itlooksatasampletheclinchadealasthecharacteristic,exporttradeasamajorprogress.EachsessionoftheCantonfairattractshundredsofthousandsofmerchantsfromallovertheworldgettogetherinGuangzhou.Itstrengthenedbusiness,communicationwitheachother,promotedfriendshipandachievedagoodaffection.
二、Displaytime:
SpringTradeFair:
thefirststage:
onApril15to19
thesecondstage:
onApril23to27
thethirdstage:
onMarch1to5
AutumnTradeFair:
thefirststage:
onOctober15-19
thesecondstage:
onOctober25–29
·thethirdstage:
onOctober31toNovember4
三、Displaycommodities:
Thefirstphase:
ducting,machineryandequipment,chemicalproducts,hardware,vehicle(outdoor),consumerelectronics,computerandcommunicationproducts,lightingproducts,constructionanddecorationmaterials,sanitaryequipment,etc.
Thesecondphase:
eathutchappliance,ceramics,artsandcrafts,gardenproducts,stoneproducts(outdoor),householditems,watchesandclocks,glasses,toys,giftsandgifts,nativeproducts,holidaythings,andsoon.
Thethirdphase,bag,costumejewelerandaccessories,textilematerialsfabric,carpetandtapestry,food,medicineandhealthcareproducts,supplies,dressing,sportsandbodyidle:
clothing,shoes,boxsupplies,officestationery,etc.
四、Thesponsor:
TheministryofcommerceofthePeople'sRepublicofChinaandpeople'sgovernmentofGuangdongProvince.
Theorganizer:
Chineseforeigntradecenter.
Thevenue:
(fromthe95thup)theoldandnewChineseexportcommoditiesfairtwohall(GuangzhouliuhuaroadexhibitionhallandGuangzhoupazhou)complexheldatthesametime.
五、Theboothcategoryarea
1,dividedbooth:
bytheministryofforeigntradeandaccordingtoeachplaceorsystemexportslastyearapprovedbooth,assignedtoeachbytheinternationalexhibitors.
2,assuranceofbooth:
theministryofforeigntradeandisusedtoarrangekeybrandnameproductsandenterprisebooth,includingthefollowingthreetypes:
(1)arrangementmofteckeysupportanddevelopmentoffamous-brandexportcommoditiesexhibition;
(2)ensurethathasdevelopmentoutlook,hightechnology,highvalue-addedfamousxinteproductexhibition;
(3)encouragesinternationalsupportoutstandingenterprises,improvethelevelofplanning.
3,flauntbooth:
AccordingtothecharacteristicsofthegoodsbythechamberofcommerceisresponsibleforZuZhanbooth
六、FunctionOffices
SecretaryOffice,BusinessOffice,ForeignOffice,PoliticalWorkOffice,SecurityOffice,PressCentre,SanitationOffice,CertificateServiceCenter,CustomerServiceCenter.
Findings:
TheCantonFairisagreatbusinessopportunityforanyenterprise.However,notallenterprisesarequalifiedtoattendtheCantonFair.AlltheenterprisesshownintheFairhaveundergonethroughscreening,andonlythosewithimportorexportachievementtrackrecordandtrustworthybackgroundmeetingrequiredcriteriaarequalifiedtoparticipateintheFair.TobeabletoparticipateintheCantonFairisasymbolforstatusandbrandnameofanenterprise.
Besidetraditionalwayofnegotiatingagainstsamples,theFairholdsonline.TheFairlearnstoexporttrade,throughimportbusinessisalsodoneherevarioustypesofbusinessactivitiessuchaseconomicandtechnicalcooperationandexchanges,commodityinspection,insurance,transportation,advertising,consultation,etc,arealsocarriedoutinflexibleways.BusinesspeoplefromallovertheworldaregatheringinGuangzhou,exchangebusiness
Theyear2009wasayearwhentheworldfinancialcrisiskeptspreading.TheCantonFairalsomanagedtogoforwardsteadilyinthisdifficulttime.Duringthe105thand106thsessiontheCantonFair’stotalexportvolumereached56.7billionUSD,anditsoverseasbuyersattendingthefairhadalsogainedarecoveryincrease.Atthiscriticaljunctureofchanginginternationaleconomicsituation,theCantonFairmetitsnewexpandingopportunity.ThecomingCantonFair107thsessioniswarmlywelcomebyexhibitionsandbuyersfromhomeandabroad.
The112thCantonfairwasheldincontinueappearedintheinternationalfinancialcrisisdeepinfluence,Europesovereigndebtcrisiscontinuefermented,theworldeconomicrecoveryobviousreduced,internationalmarketdemanddeclined,tradeprotectionismaggravatesituationsevered.ComparedtothelastCantonfair,thenumberofbuyersandparticipantsandturnoverissliding,sotheforeigntradesituationisnotoptimistic.Fromthebuyerstouristssee,numbersisobviouslylessthanusualthisyear,customersmainlycomefromSouthAmerica,Africa,India,RussiaandtheMiddleEast,includingEurope,Japanmerchantsgreatlyreduced;Fromthetradesmarketlook,emergingmarketclinchadealisbetterthanthetraditionalmarketofEuropeandtheUnitedStatesEuropeandtheUnitedStates,buyerswait-and-seeismore,theyaresensitivetotheprice,andtheyorderedcautiously.Onthecontrary,Asia,Russia,theMiddleEastandLatinAmericaandotheremergingmarketclinchadealincreased;Fromthetransactionpricetosee,becauseofthefinancialcostandmanagementcost,laborandemploymentcosthighandtheappreciationoftherennin,itcausedthemostofthecommodityproductioncostrise,
Conclusion:
TheCantonFairisthemostimportantforeigntradefairinChina.Itmaintainsacloserelationshipwithmorethan900industryandcommerceassociationsallovertheworld.TheFairhasbecomethemostcomprehensiveinternationaltradingeventinChinaforitslongestrunninghistory,largestandhighestscale,mostcomprehensivemerchandises,largesttraderattendanceandmosteffectivebusinessturnover.
TheCantonfairisalwaysfullofvitality,animportantreasonis:
itintheconstantoptimizationmanagement,perfectservice,improvingthelevel,improvetheenvironment,alwaysstandinChina'seconomicsystemandreformofforeigntradesystemfront-end,strengthentheirownadvantages,establishinggoodimage.TheChinaexportcommoditiesfairoforganizedway,thecommoditystructure,layoutpattern,thetimeandsoon,overtheyearsisinconstantadjustment,reformandinnovation.Especiallyinrecentyears,severalmajorreform,promotedtheCantonfairthepaceofadvance.
Butbyglobalfinancialcrisis,China'sexporttakeaheavytoll.Nowthesharpatrophy,makepullinthegrowthofChina'seconomy,oneofthethreecartfallingexportturnover,becomeaseriousrestrictionfactorofeconomicgrowth.
TheChinaexportandimportfairisthemanufacturers,wholesalersanddistributorstocommunicate,communicationandthefocalpointofthetrade.ThroughtheChinaexportcommoditiesfair,theenterprisecanshowtheirownbrand,throughtheChinaexportcommoditiesfairprovidechannelsofinformationandnetworkfortheuseofpublicizingtheirownproducts.Enterprisecanbeaveryshortperiodoftimeandtargetcustomersdirectcommunication,butwillbetheproductofinformationsenttothespecificcustomers,andcanproducefromcustomerstimelyreaction.Theworldthroughthiswindowminingbusinessopportunities.TheenterprisecanbeintheChinaexportcommoditiesfairinestablishingandmaintainingtherelationshipbetweenstakeholders,basedonthemarkettheenterprisetheoverallimage.ThroughtheCantonfairduringtheperiodofobservationandsurvey,theenterprisecancollectaboutcompetitors,distributorsandthenewandoldcustomerinformation,rapidandaccurateunderstandingofthelatestproductsathomeandabroadandinventionsofthepresentsituationandthedevelopmenttrendoftheindustry,soastomakethenextstepexhibitionenterprisestrategy.
Chinathroughthewindowtotheworld.TheChinaexportcommoditiesfairinChinatoparticipateininternationaleconomiccooperationandcompetitionplaymoreandmoreimportantrole.
ForGuangzhoudevelopment,theCantonfairsignificanceisthatitisnotonlyheldtwiceayearorthreedegreesexhibitioneconomy,butalsoitbuildsGuangdongpearlriverdeltaandtheregionaleconomicecology,laidthefoundationofthedevelopmentofthepearlriverdeltaregion,contributedtothepearlriverdeltaregioninChina'seconomyandtheAsia-pacificeconomyandeventheglobaleconomyspecialstatus
TheCantonfairpromotethedevelopmentofChina'strade.Fromitsinception,theexportvolumeofbusinesscontinuedtogrow,ithasalargeproportioninthetotalnationalexportandhasaquarteroftheamountofgeneraltradeeffectsintheexporteffectamount,thetotale