On Requirements of Etiquette in Business Negotiations商英.docx

On Requirements of Etiquette in Business Negotiations商英.docx

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OnRequirementsofEtiquetteinBusinessNegotiations商英

中国某某某某学校

学生毕业设计（论文）

题目：

OnRequirementsofEtiquetteinBusinessNegotiations

姓名：

0000000

班级、学号：

000000000

系（部）：

经济管理系

专业：

商务英语

指导教师：

00000000

开题时间：

2009-04-10

完成时间：

2009-11-08

2009年11月08日

目录

毕业设计任务书…………………………………………………1

毕业设计成绩评定表……………………………………………2

答辩申请书……………………………………………………3-5

正文……………………………………………………………6-24

答辩委员会表决意见……………………………………………25

答辩过程记录表…………………………………………………26

课题OnRequirementsofEtiquetteinBusinessNegotiations

一、课题（论文）提纲

引言

1．商务谈判接待时的礼仪

1.1机场接待客户的礼仪

1.1.1服饰穿戴的要求

1.1.2如何行一个漂亮的见面礼

1.1.3如何进行自我介绍以及他人的介绍

1.2住宿安排的礼仪

1.3日程安排时的礼仪

2.商务宴请时的礼仪

2.1如何发出或接受邀请

2.2如何正确的享用西餐

2.3如何体面地与外宾饮酒

3.在商务洽谈时的礼仪

3.1如何把握商务洽谈的礼仪

3.1.1交谈的仪态

3.1.2交谈的话题

3.1.3交谈的技巧

3.1.4交谈的禁忌

3.2交谈礼仪中的重要原则

结束语

二、内容摘要

礼仪是人类文明的一个重要组成部分，是世界上各民族的一种宝贵的文化积累和精神财富。

随着我国社会主义市场经济的繁荣与发展，特别是加入WTO以后，对外商事活动与国际交往日益频繁，礼仪更成为人们社会生活中不可缺少的内容。

商务谈判是企业之间的业务沟通活动，谈判人员的素质则直接关系到谈判的成败。

商务谈判人员必须具备优秀的品德素质、较高的知识素质、杰出的能力素质和良好的心理素质，这是获得谈判成功的基本保证。

本文阐述的原因是礼仪在商务谈判中发挥的作用是不可忽视的，它起了一个决定性的作用。

另一方面，分析了几个在谈判时的特别注意的礼仪，这种礼仪是商务人员必备的。

三、参考文献

[1]成思危.如何掌握商务礼仪[J].北京:

北京大学出版社，2003

[2]杨亦，商务礼仪[J].北京：

蓝天出版社，2003.9

[3]何伶俐，高级商务礼仪指南[M].北京：

企业管理出版社，2003.8

[4]李志敏，跟卡耐基学商务礼仪[M].北京：

中国商业出版社，2005.5

[5]王盘根，商务公关[M].北京：

高等教育出版社，2002.7

OnRequirementsofEtiquette

InBusinessNegotiations

000000

Abstract:

Etiquetteistheritualsofhumancivilizationandisanimportantcomponentofallthenationsoftheworldasavaluableculturalandspiritualwealthaccumulation.Theritualshavebecomeindispensabletopeople'ssociallifecontentandwiththedevelopmentofChina'ssocialistmarketeconomyandcommonprosperity,especiallyafterweaccessiontoWTO,andtheissueofforeignactivitiesandinternationalexchangesbecomemorefrequent.Businessnegotiationisacommunicationbetweenenterprisesofbusinessactivitiesandthequalityofthenegotiatorsdirectlyrelatedtothesuccessorfailureofthenegotiations.BusinessNegotiationpersonnelmusthavegoodmoralcharacterqualitiesandknowledgeofthehighqualityofteachingandoutstandingabilityqualityandagoodpsychologicalquality.Thisistoobtainthebasicguaranteeforthesuccessofthenegotiations.Thisarticledetailsthenecessaryofetiquetteinbusinessnegotiationanditmakesadefinitiveactions.Ontheotherhand,Itanalysisparticularattentionetiquettesonbusinessnegotiationsandthisetiquetteisrequisiteforbusinessmen.

Keywords:

Requirements;Etiquette;BusinessNegotiation

Introduction

Anation'sculturalbackgroundandliteracy,youcanseethetruemeaningofanation.Agreatnationalritualoccupiesalargeofpartintheircountryareveryimportant.Inourbusinessnegotiations,wetalkwithforeignguestsandtheceremonyreflectsourcultureofthisnation,withanationstrongandprosperous.Withthetrendofeconomicglobalizationandtheinternationalbusinessactivitieshavebecomeincreasinglyfrequentandincreasingly，whichdemonstratedtheneedformulti-culturaletiquetteandcross-culturalunderstandingoftheimportanceofbargainingpowerandbusinessnegotiationetiquettearousedmoreandmoreconcern.Thereisnodoubtthatwhenweareinthecross-culturalbusinessnegotiations.Inadditiontothebasicnegotiationskills,weshouldunderstandthefactorsofculturalindifferentregionsandknowthedifferencesofcultural,butalsoweshouldbetoadopttheappropriatestrategyandconstantlyadjusttheirnegotiatingstyle,inadditiontothesebasicandtheetiquettedeterminesthesuccessofbusinessnegotiations.

1.EtiquettesintheProcessofReceptionBusinessNegotiation

Inbusinessactivities,althoughthefiercecompetitionbetweendifferententerprises,andthereisacloseco-operationandthebusinesscontactsareveryfrequent.Fromthereceptionetiquette,wearedealingwithbusinessmeninthepastare"guests",Whetherinpeacetimepassengersiderelationshipwithone'sownside.Weshouldbetreatedwithcourtesy.Inbusinessnegotiations,iftherearesomeoftheguestscame,andespeciallythedistinguishedguestorguestscomefromafar,thebestwayisthatweshouldbeverywarmlyandfriendly.Thatistosay,whenbothsideshaveagreedinadvancemightbeanappropriateplace,andwaitingforthearrivaloftheguests.

1.1TheReceptionofCustomer’sEtiquetteattheAirport

Whenwereceivedtheguestsfromafarattheairport,Firstofall,wemustdofirstthingistosmile,anduseoneofthemostbrilliantsmilefacetomeettheguests.themeeting,andfollowedbytheonethingwemustdoistosalute,whichisalsooftenusedinceremonialmeetingbetweenthetwoformsofcommoncourtesyetiquette,includinghandshakeceremony,bowandkissceremony.Thepublicgenerally,withthetitleofthetimeschangedinsociallifehasbeenchanging.Fromthe50's.Inthegeneralsocialoccasionsandintheworkplace,"comrades"isatermusedmorewidely.Ininternationalbusinessexchanges,Mr.ismeansgenerallymen,andtowomen,saidMrs.Ms.Miss,Thesetitlescanbedubbedthename,title,titlesaysandso,suchas“Mr.Smith”.Therearealsoregularexchangesofpoliteexpressions.Soastogivetheotherpartytoleaveagoodimpression,normallywewouldsay"Hello","alongabsence,"andsoon.

1.1.1Clothing'sRequest.

Theyshouldchoosewearthebestclothes,whichistothecommercialworkersandthewishchoosesandtheclothingaccessorieswhichappropriateaccordingtotheetiquetterequest.WhatisthefirstthingyoumustfollowtheinternationalgeneralTPOprinciplestrictly.TPOprincipleisthatthedresscoderequirementstoconsiderthetime,placeandpurpose.ThereisadifferentculturalbackgroundbetweenChinaandWest,forexampletheircustomsandaestheticconceptsalsoaredifferent,andwecannotsimplyimitateWesterndress.Inbusinessnegotiations,asadress,weusuallyshouldbeselectedwhichistheTangsuit,tunic,dressisformal.

Businesspeopleintheirdailyworkandlife,andtheyshouldbesuretosetanexamplewiththeetiquettenormforthesuit,skirtanduniforms,andItbesuretosetanexample.Thereisnodoubtthatthesuitsarethepreferredoptioninthebusinesscommunityinaformaldressoccasions.Menworebusinesssuitstogettheirowntrueheartdesirable,duringthebusinessnegotiations,whilebothseemdecentandgenerousandcanmakeyoucomfortable.Itcannotbutinthechoiceofsuits,thewayofsuitwearingwiththethreemajoraspectsofdecentstrictlyrelatedtotheetiquette.Inbusinessnegotiationactivity,womengenerallyhavetochooseskirt,whichlookedelegantandgenerous.Finally,tospeakofthebusinesscommodityandtheuniformsarerequiredintheworkplaceitselfthatmustbeloadedorclothesworntowork.

1.1.2HowDidaNiceGiftonHisArrival

Inbusinessdealings,whenwemeetastandardlineofgiftonhisarrival,andtheotherwillleaveagoodimpression,whichdirectlyexpressasalutebyagoodaccomplishment.InourinternationalbusinessnegotiationsandItisgenerallyusedinthesynthesisofChineseandWesternmanners,dependingontheoccasion,butmostoftheetiquetteusedmainlyintheWest.Ifyouwillgiveabeautifulgiftonhisarrival,andItgivethemselvestoeachother'ssenseofhisrespectfortheircountry,andadeepunderstandingofculturalbackgrounds.However,theEastandWest,thereisacommoncourtesy,suchasnodceremony,saluted,andhatceremony.Thisisalsothebusinesscommunitytoachievethekeytosuccessfulnegotiations,andtheritualsplayedadecisiverole.

1.1.3HowtoConductSelf-introduction,aswellastheIntroductionofOthers

Ininternationalbusinessnegotiationsself-introductionaswellastheintroductionofothersisalsoverynecessary.ToSelf-introduction,thatistosay,thenecessaryofsocialoccasionsandintroducedhimtoothers,inordertounderstandtheirowneachother.Appropriationself-introductionwillnotonlyenhancetheirunderstandingofothers,butalsocreateunexpectedbusinessopportunities.

Toconductasuccessfulself-introductionneedthefollowingnumberofelement:

（1）choosingagoodwayofself-introduction

（2）Masteringtheself-introductionofthemeasured.（3）Chooseagoodopportunityofself-introduction.Introducingtoothers,alsoknownasthird-partyintroductionanditisnotmeetbyathirdpartyforeachotherbothsidesofintroductions.Introducedisthewayofacommunication.Introductionofothers,usuallybothsidesnames,thosewhowereintroducedtoeachofthepartiestomakesomedescriptions.Sometimes,itcanbeaone-waytointroducetoothersthatwillonlybeintroducedinthepartywhointroducedtotheotherparty.Businesspeoplereceivedthefollowingthreepointsmustbemadeclear:

Sortingouttheorderofpresentation,choosingthewayofintroductionandunderstandingofthepresentationofthenotes.

1.2AccommodationEtiquette

Weshouldarrangetheaccommodationforguestsaccordingtotheinterestsofnormsandinternationalpractice,ifwemakeanarrangementsforforeignguestsstayatthespecificprocess,ingeneral,weshouldpayattentiontothetwoaspects.

Firstly,wemustfullyunderstandthattheforeignguests`livinghabits,whichisthedifferentcountrieshavedifferentcustoms;everyonehastheirownuniquehabits.Ifwedonothislifestyleconsiderations,itwillbedifficultforustomeetforeignguestsmadebasedonpersonalhabitsofthenormalrequirementsanditoftenwillcausetheothersideofthereceivingpartyexpresseddissatisfactionwithourwork.

Secondly,wemustbecarefullyselectedthebestplacetostayforforeignguests.Thereceptionofforeignguestsathome,weusuallyshouldbearrangedtofavor