剑桥BEC真题中级第四辑口语解析Part3Discussion.docx
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剑桥BEC真题中级第四辑口语解析Part3Discussion
剑桥BEC真题中级第四辑口语解析（Part-3-Discussion）
第四辑Test1
Sellingoldstock
Themanufacturingcompanyyouworkforneedstomakespaceinitswarehousetostockitsnewproducts.Thecompanywouldliketoselloffend-of-rangeproductsatdiscountedprices.
Youhavebeenaskedtomakerecommendations.
Discussthesituationtogetheranddecide:
●Howmuchdiscountshouldbeoffered
●Whethertoofferthesamediscountonallproducts
●Howcustomerscouldbeinformedofthediscounts.
库存积压品处理
你所在的制造公司要清理仓库以便储存新产品。
公司想把已停产的尾货打折处理掉。
公司要求你们对此提出建议。
你们一起讨论当前的状况，并决定：
●应该提供多大幅度的折扣
●是否对所有的产品采取同样的折扣
●如何通知客户这次的打折活动
【思路点拨】
主题
讨论要点
讨论结果
原因
Sellingoldstock
Discountrate
50%discount
Bigsaletimeoftheyear;stockandoutoffashion
Same/differentdiscountonallproducts
Samediscount
Easytocatchattention;
Easytofollow
Waysofinformingcustomersofthediscounts
Distributionofleaflets;
Emailingcustomers;
Publishingnewson-line
Lowcost;
Directcontactwithcustomers
【词汇&短语】
整理，选出sortout区分，区别differentiate
仓库warehouse广告费用advertisingrate
配饰accessory亏本ataloss
过时outoffashion替换物alternative
有吸引力appeal传单，散页印刷品leaflet
营造空间makespace社区community
有道理，所言极是haveapoint几乎，实际地practically
【句型点击】
●常用否定句小结
Littleremainstobesaid.简直没什么可说的了
Idon’twhollyagree.我并不完全同意
Itsimplywillnotdo.那是绝对不行的
Ineverthoughtofit,letalonedidIdoit.我想都没想到它，更别说去做了
【参考范例】
A:
Now,wehavetoworkoutaplantodealwiththeoldstockwhichhasbeenjustsortedoutfromourwarehouse.Wedon’thavemuchtimeleft;becausethenewproductsaresupposetoarriveinearlynextmonth.
B:
Sowehavetwoweeksleftandwemusthurryup.
C:
Mostourstocksareclothesandaccessories,andtheyhavegoneoutoffashion.
B:
Yes,fashionschangesquickly.So,toappealourcustomers,wemustoffergreatdiscountforourstock.Howmuchdiscountwouldbeappropriate?
A:
Whatdoyouthinktoa50%discount?
It’sChristmasseason,abigsaletime,discountiseverywhere,sowemustofferbiggerdiscountthanusual.
B:
Yes,Iagreewithyou.Themostimportantthingatthistimeistoselloffthestockandmakespaceforournewproducts.
C:
Youtwohaveapointhere.Anyway,ourproductsareend-of-rangeandneedtobeclearedoutsoon.ButIamwonderingwhetherwewillofferthesamediscountonallproducts?
A:
Ipreferthesamediscountbecausepeoplenowadaysdon’tliketobotherthemselveswithcalculatinganddifferentiating.Theyareattractedbya50%discount.Andiftheyfindourproductsareactuallyofferedwithdifferentdiscounts,theywouldfeelbeingcheated.
B:
Yes,Ifeelthesameway.50%discountiseasytocatchattentionandeasytohandle.Wedon’twanttogetoursalesstaffconfused,dowe?
A:
Allrightthen,50%discountforallourstock.Nowlet’smoveontoourlastterm.Howcanweinformourcustomerstheclearancesale?
C:
Therearemanywaystoinformourcustomers.Forexample,wecanadvertiseoursaleonTV,radioandnewspapers.
B:
Idon’tthinkwehavetimeforthat,youknow,therearejusttwoweeksleft,andittakesatleastaweektocontacttheconcerneddepartmentstohaveouradvertisementfinallyputonmedia.Thenjustaweekleft.I’mreallynotsurehowmucheffectitwillhaveoncustomers.
A:
Absolutely.Andtheadvertisingratesarehigh.Idon’tthinkwecanaffordthat.Ourstockisalreadysoldataloss.
C:
Yeah,whatyousaidistrue.
A:
There’sanalternative,wecanprintleafletsanddistributethemonthestreetandinthecommunities.Inthiswaywecanattractalotofpeople’sattentionatalowcost.
C:
Goodidea,andwemayalsosendemailstoourcustomersorpublishthenewsofoursaleonline,andit’sparticularfree!
B:
Wonderful!
Itseemseverythinghasbeenworkoutforsellingouroldstock.
第四辑Test2
Promotinganewmodel
Thecarmanufactureryouworkforplanstoproduceanewmodelandtotargetconsumersbetween18and25yearsold.
Youhavebeenaskedtomakesuggestionsforpromotingthecar.
Discussthesituationtogether,anddecide:
●Whichfeaturesofacarmightbeimportanttothetargetgroup
●Howanadvertisingcampaigncouldpresentthecar
●Whereyoucouldadvertisethecar
推出新款车
你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。
请一起讨论，为这款车的促销提出意见，内容包括：
●这款车的那些特性对目标人群来说很重要
●在广告宣传中应该以怎样的形式推出这款车
●广告应该发布在哪里
【思路点拨】
主题
讨论要点
讨论结果
原因
Promotinganewmodel
Featuresofthemodel
Itreliesonthefeatureofthetargetconsumers
Target-basedstrategy
Theformoftheadvertisingcampaigns
Invitepopstarstopresentthemodel
Ithastoappealtotheyoungsters
Thelaunchingofthenewmodel
Internetandtextmessage;themostpopularmediaamongyoungadults
【词汇&短语】
主要使用者primeuser手机短信textmessage
小体积compactsize配置，装置outfit
第一印象atfirstsight战略，策略strategy
【参考范例】
A:
Thatisthemostrecentlydevelopedmodelofthecompany.Thetargetconsumersareagedbetween18to25yearsold.Now,let’shaveadiscussionabouthowtopromoteit.Pleasefellfreetosharewithuswhateveritisinyourmind.
B:
Atfirstsight,I’mreallypositivethattheprimeuserofthismodelwillbeyoungsterratherthanthemiddleaged.Look!
Itisofcompactsize,yetwithmodernizedoutfits,reallyappealingtoyoungandfashionablepeople.Ithinkthisistherealplusesofit.
C:
Youareright.Weareprobablylookingatthebestsellerofthisseason.Butdon’tforgetthatourcompetitorsalsohavelaunchednewmodelsrecently.Thepointishowtodoadvertisingcampaignagainstthem.
A:
Ithinkthefeaturesofthemodeljustspeakforthemselves.Theonlythingweneedtodoistrytogetourpotentialbuyerstotakealookatthecar.
B:
Wecaninvitepopstarstopresentthemodel,andthenthenewmodelwillappealtotheyoungsters.
C:
Goodidea!
Sowehavetodesigneverythingonatarget-basedstrategy.Ibelievethesocalled“stareffect”willwork.Accordingtoarecentsurvey,theconsumersdocareaboutwhoispresentingtheproduct.Weshouldtakeadvantageofit.
A:
Thelaunchingofthenewmodelneedsperfecttiming.Ibelieveautumnisagoodreason.Becauseitisatimewhenstudentsleftcollegeandgoforthintotheword.Someofthemwillfindthemselvesingreatneedofavehicletocommunicatetotheirworkingcities.
B:
Ok,Ithinkwecoveredthispointperfectly.Shallwemoveontothenextsubject?
C:
Yeah.Thelaunchingofthenewmodelisalsoavitalfactor.Inyourperspective,whereshouldweadvertisethecar?
A:
Thefeedbackfromourretailersandthemarketresearchindicatedthatinternetandtextmessages,insteadoftradeaffairs,areidealmediaforadvertisingthenewthemodel.
B:
Itmakessenses.Afterall,ourtargetconsumersareyoungcustomersandtheseguysjustcannotlivewithoutcomputersandcellphones.Sincetheypreferstayathomesurfingtheinternetandsendingtextmessages,itisnotdifficulttofindourbestchannelstolaunchthenewcar.
C:
Youcanhardlyimaginehowfastwordscantravelintheinternetworldinthesedays.Ifsomebuyersthinkhighlyofourcarandsaysomethinginfavorofitintheinternetcommunity,lotsofinternetuserswillknowitovernight.Itisagoodchoice.
第四辑Test3
Givingpresentations
TheManagingDirectorofthecompanyyouworkforisconcernedaboutthequalityofpresentationsgivenbystaffatinternalandexternalmeetings.
Youhavebeenaskedtohelporganizesometrainingforstaffingivingpresentations.
Discussthesituationtogetheranddecide:
●Whichtypesofstaffwouldbenefitmostfromthistraining
●Whowouldgivethistraining
●Howtodecidewhethertraininghasbeensuccessful
做演示
你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示的质量。
你已被要求协助组织给予一些工作人员做演示的培训。
你们一起讨论当前的状况，并决定：
●哪些类型的员工在培训中受益最大
●由谁来承担培训工作
●如何确定培训是否取得了成功
【思路点拨】
主题
讨论要点
讨论结果
原因
Givingpresentations
Whichstaffwouldbenefitmost
Stafffromthemarketingdepartment
Theydobusinesspresentationquiteoften
Whowouldgivethistraining
Professionaltrainingorganisations
Theyhavemoreworkingexperience
Theevaluationofthetraining
Itisquiteeffective
Itisconfirmedbythefeedbackofthestaff
【词汇&短语】
畅销品bestseller了不起的stunning
反馈feedback追求，坚持pursue
有效计划tentative见解insight
修改，变动alternation声誉reputation
确认confirm说服convince
【句型点击】
●表示让步
Though/although….尽管….
Evenif/eventhough
Inspiteof…
Admittedly…
【参考范例】
A:
TheproductofourcompanybecomesthebestsellerinEurope.AndtheboardisconsideringestablishingtraderelationswithChinaandexpandingintotheJapanesemarket.Underthiscircumstance,wewillneedmoremarketingstafftogivepresentations.Thatiswhywearegoingtohaveadiscussionabouthowtoplanfortrainingforsuccessfulbusinesspresentations.
B:
Wehavetodrawupatentativeplanforbusinesspresentation.
C:
Yeah,itisawisechoicetoconsidereverypossibilityandprepareforit.Lateron,althoughminoralternationscanbemade,wecanavoidlotsoftrouble.
A:
Irecommendthatwecaninquireaboutpossibilitiesofhiringsomeprofessionalorganizationforthetraining.Wecanrelyoninterestreferencetofigureouthowtheyproceedwiththetraininganddecidewhichonecanbeauthorizedtoworkforus.B,anythingdoyouwanttobringupfordiscussion?
B:
Iagreewiththismethod.Astowhomweshouldinvitetogivethetraining,Ithinkcollegeprofessorsareourbestchoice.Theyhavebothworkingexperienceandacademicbackground.
C:
ButIhavesomedifferentviewshere.IfIwereyou,Iwouldnotpursuethat.Althoughthedistinguishedprofessorshavestunningacademicbackgroundandcarryglorioustitles,andtheirinsightsmayreceivegreatreputation,youhavetoadmitthatmostofthemlackofr
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